Owen Bowling - Augmented experience: How tech enables humans to be better

From youth circus clown to personal trainer, fitness media agency director to Founder of functional fitness brand CrankIt Fitness, Owen Bowling is an entrepreneur with fitness in his blood. Since July 2018, he has been CEO of The Wellness Program, a company he co-founded and whose ‘Coach Welly’ ap…

John Blackburn - The digitalisation of fitness: Lessons from other sectors

In the latest episode of The Wexer Podcast we spoke with Founding Partner of NXT,LLC, John Blackburn! John has worked and consulted in the technology space for around 30 years, helping globally renowned brands such as Walmart, Target, Victoria’s Secret and even Amazon to successfully take their ne…

Will Brereton - So, you want to self-produce digital content? Here's what you need to know

In the latest episode of The Wexer Podcast we speak with Will Brereton, a 20-year veteran of the fitness industry, specialising in content creation, business growth and digital transformation. Since 2020 Will has focused on SH1FT Fitness, the digital-first group fitness format he founded in 2016.…

Michelle Meleski -Creating high-touch experiences in a digital world

In the latest episode of The Wexer Podcast we spoke with Senior Vice President of National Fitness and Wellness for Invited (formerly ClubCorp) Michele Meleski! Michele has an abundance of experience across the fitness and wellness sector, from boutique studios to personal training, large fitness …

Stuart Martin - Launch, land and avoid rust: How to make a success of digital

In this week’s edition of The Wexer Podcast we spoke with Managing Director of Active Nation, Stuart Martin! Stuart Martin has long been a proponent of the value of all forms of physical activity, not just the activity that happens in a gym environment. Indeed, Active Nation’s mission is simply to…

Jason Leone - Infinite scaleability: Creating a digital community of millions

"I think that connected equipment is here to stay and it's only going to grow to be a bigger percentage of the pie - not only in the gym but at home as well. We are already seeing a substantial prevalence of that too, if you look at pre-COVID vs now the percentage of connected fitness in homes has …

Tony de Leede - How short-format content is changing workouts & workout spaces

"I think hybrid memberships are the way forward and embracing the fact that people want to workout at home or when travelling - making it convenient and easy. Incorporating that into your offering enhances the experience, which in turns sell the membership up front and hopefully retains the membe…

How COVID changed the rules of the content creation game with Sweat Factor

“If you are worried about needing to keep up with the big players in digital - you don't - it's just about that connection. Start creating content, it doesn't need to be superb because quality and how other people view quality is subjective - so just start!” In the latest edition of The Wexer Podc…

How Xponential’s programming allowed them to take the boutique fitness experience online

"To me it all ties back to understanding strategically where your digital platform fits in to your product mix and then doing everything that you can, like you would with any other product in your business, to really embrace it as part of your identity - not just some tool you have on the side that…

Bryan O’Rourke - How Digital Consumption is Changing the Game

"In our space there's a number of people that aren't really awake to what's actually going to happen - but it's a real opportunity. With the recent advances in technology and with the right partners and the right thinking you aren't talking about spending $8million to go digital now - the risk is w…