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In this episode, Paul speaks with the National Product Manager of GLL, Owen Maskell. Owen utilizes his business experience to carefully curate gym experiences for the diverse local communities GLL serves.

GLL is a Charitable Social Enterprise owned by GLL staff and founded with the purpose and values to provide a different, fairer, and better way of doing business. Their purpose is to improve the physical, mental, and social well-being of local communities.

Owen discusses the metrics GLL uses to gauge user experience, and how digital fitness technology offers a well-rounded community experience that removes barriers.

Additional Resources:

Wexer Virtual Fitness

GLL

 

Owen Maskell on LinkedIn

 

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In this episode, Paul speaks with the National Product Manager of GLL, Owen Maskell. Owen utilizes his business experience to carefully curate gym experiences for the diverse local communities GLL serves.
GLL is a Charitable Social Enterprise owned by GLL staff and founded with the purpose and values to provide a different, fairer, and better way of doing business. Their purpose is to improve the physical, mental, and social well-being of local communities.
Owen discusses the metrics GLL uses to gauge user experience, and how digital fitness technology offers a well-rounded community experience that removes barriers.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.gll.org/">GLL</a>
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<a href="https://www.linkedin.com/in/owen-maskell-8a2a81ba/">Owen Maskell on LinkedIn</a>
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Owen Maskell — How Digital Fitness Offers Something for Everyone at GLL

 

In this episode, Paul speaks with the CEO of the Chiefs Rugby Club in New Zealand, Simon Graafhuis, and Megan Fleming the General Manager of Commercial & Marketing at Chiefs Rugby Club. Simon and Megan have many years of marketing and brand management experience.

The Chiefs Rugby Club was founded in 1996 for the inaugural Super 12 season. The team, initially called the Waikato Chiefs, was one of the five New Zealand professional rugby unions (alongside the Hurricanes, Crusaders, Blues, and Highlanders) who joined the competition and remain part of it.

Simon and Megan discuss the exciting ways digital is augmenting the Chiefs Rugby Club fan experience, including the recent 3-part documentary of the club, Chiefs Pass subscription services, and enhanced brand recognition.

Additional Resources:

Wexer Virtual Fitness

Chiefs Rugby Club

Simon Graafhuis on LinkedIn

Megan Fleming on LinkedIn

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In this episode, Paul speaks with the CEO of the Chiefs Rugby Club in New Zealand, Simon Graafhuis, and Megan Fleming the General Manager of Commercial &amp; Marketing at Chiefs Rugby Club. Simon and Megan have many years of marketing and brand management experience.
The Chiefs Rugby Club was founded in 1996 for the inaugural Super 12 season. The team, initially called the Waikato Chiefs, was one of the five New Zealand professional rugby unions (alongside the Hurricanes, Crusaders, Blues, and Highlanders) who joined the competition and remain part of it.
Simon and Megan discuss the exciting ways digital is augmenting the Chiefs Rugby Club fan experience, including the recent 3-part documentary of the club, Chiefs Pass subscription services, and enhanced brand recognition.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="http://www.chiefs.co.nz/">Chiefs Rugby Club</a>
<a href="https://www.linkedin.com/in/simon-graafhuis-6702087/">Simon Graafhuis on LinkedIn</a>
<a href="https://www.linkedin.com/in/meghanbfleming/">Megan Fleming on LinkedIn</a>

Simon Graafhuis & Megan Fleming — Digital Content Delivers an Augmented Experience for Chiefs Local & Global Fans

In this episode, Paul speaks with Stewart Miller, the cofounder and CEO of LIvewire Production. With over 25 years in the fitness industry, Stewart has managed equipment, built an award-winning boutique gym in Dubai, and creates high-quality digital content for gyms and fitness centers worldwide. 

Recognizing the transformative power of video in the digital age, Livewire Production expanded its horizons beyond fitness. They stand as a versatile video powerhouse offering premium fitness content and a broad spectrum of video production services. Their commitment is to provide interactive, engaging, and high-quality content that resonates with diverse audiences.

Stewart shares insights into the economics of digital content, AI and hyper-personalization, and the challenges small gyms face when putting in-house talent on camera.

Additional Resources:

Wexer Virtual Fitness

LiveWire Production

Stewart Miller on LinkedIn

In this episode, Paul speaks with Stewart Miller, the cofounder and CEO of LIvewire Production. With over 25 years in the fitness industry, Stewart has managed equipment, built an award-winning boutique gym in Dubai, and creates high-quality digital content for gyms and fitness centers worldwide. 
Recognizing the transformative power of video in the digital age, Livewire Production expanded its horizons beyond fitness. They stand as a versatile video powerhouse offering premium fitness content and a broad spectrum of video production services. Their commitment is to provide interactive, engaging, and high-quality content that resonates with diverse audiences.
Stewart shares insights into the economics of digital content, AI and hyper-personalization, and the challenges small gyms face when putting in-house talent on camera.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://livewireproduction.com/about/">LiveWire Production</a>
<a href="https://www.linkedin.com/in/stewartmillerlw/">Stewart Miller on LinkedIn</a>

Stewart Miller — Leveraging Digital Content to Expand Your Fitness Brand Worldwide  

In this episode, Paul welcomes Bryan O’Rourke back to the show. Bryan is the CEO of Core Health & Fitness and the President of the Fitness Industry Technology Council. He is an advisor for the health and fitness industry on business strategies, enhanced user experiences, and market trends.

Core Health & Fitness is more than gym equipment. They offer innovative solutions for all your facility needs.​ They have brought together the most recognizable fitness brands to ensure customers provide members an authentic fitness experience.

Bryan shares insights about digital trends such as building trust through authenticity, designing and personalizing user experiences, and separating the hype of AI from its core functionality.

Additional Resources:

Wexer Virtual Fitness

Core Health & Fitness

Bryan O’Rourke on LinkedIn

In this episode, Paul welcomes Bryan O’Rourke back to the show. Bryan is the CEO of Core Health &amp; Fitness and the President of the Fitness Industry Technology Council. He is an advisor for the health and fitness industry on business strategies, enhanced user experiences, and market trends.
Core Health &amp; Fitness is more than gym equipment. They offer innovative solutions for all your facility needs.​ They have brought together the most recognizable fitness brands to ensure customers provide members an authentic fitness experience.
Bryan shares insights about digital trends such as building trust through authenticity, designing and personalizing user experiences, and separating the hype of AI from its core functionality.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://corehandf.com/es/">Core Health &amp; Fitness</a>
<a href="https://www.linkedin.com/in/bryankorourke">Bryan O’Rourke on LinkedIn</a>

Bryan O-Rourke — Digital Trend Reports: Technology Works Best When Solving Problems  

In this episode, Paul is joined by Dan Uyemura, the CEO and Founder of PushPress. Dan has always been an entrepreneur at heart, and has had a gym membership since the 8th grade, but after years of desk work as a software engineer he was in need of a workout regimine. So, after being laid off from MySpace, Dan used his severance money to open a gym. 

PushPress provides simple, elegant, recurring billing, and management solutions. They make gym management the easiest part of starting a fitness business. The organization was built to rebel against manual paperwork and complicated, overpriced software.

Dan shares how AI will revolutionize small business analytics, how small gyms can use their unique advantages to increase attendance and reduce churn, and tips for beginning your entrepreneurial journey.

Additional Resources:

Wexer Virtual Fitness

PushPress



Dan Uyemura on LinkedIn

In this episode, Paul is joined by Dan Uyemura, the CEO and Founder of PushPress. Dan has always been an entrepreneur at heart, and has had a gym membership since the 8th grade, but after years of desk work as a software engineer he was in need of a workout regimine. So, after being laid off from MySpace, Dan used his severance money to open a gym. 
PushPress provides simple, elegant, recurring billing, and management solutions. They make gym management the easiest part of starting a fitness business. The organization was built to rebel against manual paperwork and complicated, overpriced software.
Dan shares how AI will revolutionize small business analytics, how small gyms can use their unique advantages to increase attendance and reduce churn, and tips for beginning your entrepreneurial journey.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://pushpress.com/">PushPress</a> 
 
<a href="https://www.linkedin.com/in/danuyemura/">Dan Uyemura on LinkedIn</a>

Dan Uyemura — Sifting Through the Data: Using AI Analytics to Increase Attendance & Reduce Churn 

In this episode, Paul is joined by Rob Cunningham. Rob is the Director of Leisure and Business Development at BH Live. Rob says his love of sports from rugby and general fitness is what motivates him to provide others with quality, conscious experiences.

BH Live is one of the UK’s leading leisure and event venue operators – a registered charity and social enterprise that designs and builds engaging experiences to inspire people and enrich lives.

Rob shares how BH Live deployed and executed various digital strategies, the workflow required to mobilize content creation, the key metrics BH uses to gauge the success of digital experiences, and how Gen Z is reshaping the leisure industry.

Additional Resources:

Wexer Virtual Fitness

BH Live Website



Rob Cunningham on LinkedIn

In this episode, Paul is joined by Rob Cunningham. Rob is the Director of Leisure and Business Development at BH Live. Rob says his love of sports from rugby and general fitness is what motivates him to provide others with quality, conscious experiences.
BH Live is one of the UK’s leading leisure and event venue operators – a registered charity and social enterprise that designs and builds engaging experiences to inspire people and enrich lives.
Rob shares how BH Live deployed and executed various digital strategies, the workflow required to mobilize content creation, the key metrics BH uses to gauge the success of digital experiences, and how Gen Z is reshaping the leisure industry.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="http://www.bhlive.org.uk/">BH Live Website</a>
 
<a href="https://www.linkedin.com/in/rob-cunningham-4778162a/">Rob Cunningham on LinkedIn</a>

Rob Cunningham — UK's Premier Leisure & Event Venue Operator: Crafting Digital Experiences that Inspire and Enrich Lives

In this episode, Paul is joined by Sean Tan. He is the Founder and CEO of RXERCISE HEALTH, Director of APAC Health & Fitness Association (HFA), and President & Co-Founder of Singapore Fitness Alliance (SFA). Sean has always had a competitive spirit negotiating his way through private equity, football, and as an attorney.

RXERCISE HEALTH’s mission is to find solutions that address physical inactivity for the general population.

Sean provides a comprehensive analysis of the fitness landscape in APAC countries, focusing on both the challenges and growth opportunities. He emphasizes the potential for developing digital fitness content tailored for mobile devices in rural areas, improving fitness education for the labor force, and the growth of mindfulness communities.

Additional Resources:

Wexer Virtual Fitness

Sean Tan on LinkedIn

HFA Website



SFA Website



Rxercise Health Website

In this episode, Paul is joined by Sean Tan. He is the Founder and CEO of RXERCISE HEALTH, Director of APAC Health &amp; Fitness Association (HFA), and President &amp; Co-Founder of Singapore Fitness Alliance (SFA). Sean has always had a competitive spirit negotiating his way through private equity, football, and as an attorney.
RXERCISE HEALTH’s mission is to find solutions that address physical inactivity for the general population.
Sean provides a comprehensive analysis of the fitness landscape in APAC countries, focusing on both the challenges and growth opportunities. He emphasizes the potential for developing digital fitness content tailored for mobile devices in rural areas, improving fitness education for the labor force, and the growth of mindfulness communities.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/seantankk/">Sean Tan on LinkedIn</a>
<a href="https://www.healthandfitness.org/">HFA Website</a>
 
<a href="https://sgfitnessalliance.com/">SFA Website</a>
 
<a href="https://www.rxercisehealth.ai/">Rxercise Health Website</a>

Sean Tan — APAC Region: Matching Digital Opportunities with Cultural Expectations

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In this episode, Paul is joined by Rudys Orlando Santana. As Head of Customer Success at Wexer, Rudys is dedicated to enhancing digital solutions that help brands bring their virtual strategies to life. He has extensive experience and a career built upon managing fitness and wellness facilities across the US. 

Rudys highlights how Wexer digital platforms impact client engagement and retention at Eat the Frog, OHM Fitness, GLL, and Nordic Wellness. He shares the original pain points that led these organizations to search for a better solution, and how these successful brands are integrating their digital strategy to increase retention. 

Additional Resources:

Wexer Virtual Fitness

Rudys Orlando Santana on LinkedIn

Eat The Frog Website



Ohm Fitness Website



GLL Website


Nordic Wellness Website

In this episode, Paul is joined by Rudys Orlando Santana. As Head of Customer Success at Wexer, Rudys is dedicated to enhancing digital solutions that help brands bring their virtual strategies to life. He has extensive experience and a career built upon managing fitness and wellness facilities across the US. 
Rudys highlights how Wexer digital platforms impact client engagement and retention at Eat the Frog, OHM Fitness, GLL, and Nordic Wellness. He shares the original pain points that led these organizations to search for a better solution, and how these successful brands are integrating their digital strategy to increase retention. 
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/rudys-orlando-santana-b5091b45/">Rudys Orlando Santana on LinkedIn</a>
<a href="https://www.eatthefrogfitness.com/">Eat The Frog Website</a> 
 
<a href="https://ohmfitness.com/">Ohm Fitness Website</a> 
 
<a href="http://www.gll.org/">GLL Website</a> 
 <a href="https://nordicwellness.se/">Nordic Wellness Website</a>

Rudys Orlando Santana — Client Spotlight: Best Practices to Improve Retention with Virtual

In this episode, Paul is joined by Jason Moore, CEO of Spren. Shortly after introducing high-quality body metrics accessible to anyone with a phone, Jason realized that offering a product that revolutionizes personalized fitness quickly attracts business partners. 

Spren turns your phone into a validated health lab: Accurately measure body composition, HRV, and other critical markers to inform and personalize your health blueprint. Leave the complicated and time-consuming laboratory scans behind.

Jason explains how pairing personalized body data with health goals empowers users to control their fitness journey. He also discusses Spren's evolution and the future of body composition measurement over the next decade.



Additional Resources:

Wexer Virtual Fitness

Spren

Jason Moore on LinkedIn

In this episode, Paul is joined by Jason Moore, CEO of Spren. Shortly after introducing high-quality body metrics accessible to anyone with a phone, Jason realized that offering a product that revolutionizes personalized fitness quickly attracts business partners. 
Spren turns your phone into a validated health lab: Accurately measure body composition, HRV, and other critical markers to inform and personalize your health blueprint. Leave the complicated and time-consuming laboratory scans behind.
Jason explains how pairing personalized body data with health goals empowers users to control their fitness journey. He also discusses Spren's evolution and the future of body composition measurement over the next decade.
 
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.spren.com/">Spren</a>
<a href="https://www.linkedin.com/in/thehumanjason/">Jason Moore on LinkedIn</a>

Jason Moore — Spren: Gold Standard Body Composition Metrics on Your Phone

In this episode, Paul is joined by Alberto Perlman, CEO & Co-Founder of Zumba Fitness. As an early adopter of internet-based businesses, Alberto never imagined himself in the fitness business, until he met a choreographer who made dance-fitness irresistible. Today, everyone knows Zumba and its followers are a compassionate community.

Zumba is a total workout, combining all elements of fitness – cardio, muscle conditioning, balance, and flexibility, boosted energy and a serious dose of awesome. The class that started the dance-fitness revolution and changed the way we look at a “workout” forever. It’s fun, effective and it is made for everyone.

Gain a greater understanding of the fitness industry by listening to Alberto share the history of Zumba’s adoption including the challenges, how Zumba leverages technology to reach more people, and  



Additional Resources:

Wexer Virtual Fitness

Zumba

Alberto Perlman on LinkedIn

In this episode, Paul is joined by Alberto Perlman, CEO &amp; Co-Founder of Zumba Fitness. As an early adopter of internet-based businesses, Alberto never imagined himself in the fitness business, until he met a choreographer who made dance-fitness irresistible. Today, everyone knows Zumba and its followers are a compassionate community.
Zumba is a total workout, combining all elements of fitness – cardio, muscle conditioning, balance, and flexibility, boosted energy and a serious dose of awesome. The class that started the dance-fitness revolution and changed the way we look at a “workout” forever. It’s fun, effective and it is made for everyone.
Gain a greater understanding of the fitness industry by listening to Alberto share the history of Zumba’s adoption including the challenges, how Zumba leverages technology to reach more people, and  
 
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.zumba.com/es-ES/">Zumba</a>
<a href="https://www.linkedin.com/in/alberto-perlman-44611b/">Alberto Perlman on LinkedIn</a>

Alberto Perlman — Revolutionizing Fitness: Zumba’s Journey and Future Innovations

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.

Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.

 

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.
Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.
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Wexer Podcast

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