Join Wexer CEO Paul Bowman as he connects with NuForm CEO Adam Halvorsen to discuss the real-world application of AI in the fitness industry. They discuss why many fitness corporations get bogged down by AI integration, and why small business owners have the ultimate advantage. 

Learn how to spot the quick wins, target the low-hanging fruit, and implement a slow-and-steady AI strategy that delivers real, measurable results.

Additional Resources:

Wexer Virtual Fitness

NuForm Digital

Adam Halvorsen on LinkedIn

Join Wexer CEO Paul Bowman as he connects with NuForm CEO Adam Halvorsen to discuss the real-world application of AI in the fitness industry. They discuss why many fitness corporations get bogged down by AI integration, and why small business owners have the ultimate advantage.&nbsp;
Learn how to spot the quick wins, target the low-hanging fruit, and implement a slow-and-steady AI strategy that delivers real, measurable results.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="http://www.nuformdigital.com/">NuForm Digital</a>
<a href="https://www.linkedin.com/in/adam-halvorsen-6065616/">Adam Halvorsen on LinkedIn</a>

Adam Halvorsen — Why Small Fitness Businesses Win at AI (And Big Brands Fail)

Join Wexer CEO Paul Bowman as he speaks with Morten Andersen, Wexer’s Global Head of Content, about the 2025 Virtual Fitness Trend Report and his predictions for 2026.

Morten highlights statistics directly from the trend report and focuses on the content that is moving the needle in the digital space. He shares user engagement practices from the most popular categories, including the virtual classes that spur growth, new product developments, and the importance of variety in a digital fitness library.

Additional Resources:

Wexer Virtual Fitness

Morten Andersen on LinkedIn

 

Join Wexer CEO Paul Bowman as he speaks with Morten Andersen, Wexer&rsquo;s Global Head of Content, about the 2025 Virtual Fitness Trend Report and his predictions for 2026.
Morten highlights statistics directly from the trend report and focuses on the content that is moving the needle in the digital space. He shares user engagement practices from the most popular categories, including the virtual classes that spur growth, new product developments, and the importance of variety in a digital fitness library.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/morten-andersen-4171a64b/?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BZtGUyLjSS9qdf358gsBJ7A%3D%3D">Morten Andersen on LinkedIn</a>
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Morten Andersen — 2025 Virtual Fitness Trend Report & 2026 Predictions

Join Wexer CEO Paul Bowman as he speaks with Michael Bruno, Founder and CEO of Core Health and Fitness and Land America, about the “accidental” business journey that landed him into the fitness industry. Michael is a pioneer who revolutionized the offshore manufacturing model for fitness equipment during his more than 30-year extraordinary entrepreneurial career.

Michael shares his unique insights about core principles for success that are universal, applying to personal life and business.

Core Health & Fitness is more than gym equipment; they offer innovative solutions for all your facility needs.​ They’ve brought together the most recognizable fitness brands to ensure customers can offer members an authentic fitness experience.

Additional Resources:

Wexer Virtual Fitness

Michael Bruno on LinkedIn

 

Core Health & Fitness 

 

Join Wexer CEO Paul Bowman as he speaks with Michael Bruno, Founder and CEO of Core Health and Fitness and Land America, about the &ldquo;accidental&rdquo; business journey that landed him into the fitness industry. Michael is a pioneer who revolutionized the offshore manufacturing model for fitness equipment during his more than 30-year extraordinary entrepreneurial career.
Michael shares his unique insights about core principles for success that are universal, applying to personal life and business.
Core Health &amp; Fitness is more than gym equipment; they offer innovative solutions for all your facility needs.​ They&rsquo;ve brought together the most recognizable fitness brands to ensure customers can offer members an authentic fitness experience.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/michael-bruno-80973994/">Michael Bruno on LinkedIn</a>
&nbsp;
<a href="http://www.corehandf.com/">Core Health &amp; Fitness</a>&nbsp;
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Michael Bruno — Never Give Up! Dig Deeper into Digital

Join Wexer CEO Paul Bowman as he speaks with Karen Mason, Wexer’s Head of Customer Operations, about the diverse ways Wexer’s virtual content supports facilities, personal trainers, and studio instructors.

As a veteran group fitness instructor, Karen spent decades in the studio. This insider knowledge revealed a powerful truth: digital platforms are the essential tool for growing fitness businesses. Whether the challenge is finding last-minute substitutes, launching new classes and instructors, or easing shy beginners into the studio, Karen’s advice is clear: “Embrace digital!”

Additional Resources:

Wexer Virtual Fitness

Karen Mason on LinkedIn

Join Wexer CEO Paul Bowman as he speaks with Karen Mason, Wexer&rsquo;s Head of Customer Operations, about the diverse ways Wexer&rsquo;s virtual content supports facilities, personal trainers, and studio instructors.
As a veteran group fitness instructor, Karen spent decades in the studio. This insider knowledge revealed a powerful truth: digital platforms are the essential tool for growing fitness businesses. Whether the challenge is finding last-minute substitutes, launching new classes and instructors, or easing shy beginners into the studio, Karen&rsquo;s advice is clear: &ldquo;Embrace digital!&rdquo;
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/karen-mason-a42775b5/">Karen Mason on LinkedIn</a>

Karen Mason — Embrace Digital and Capitalize on the Benefits!

Join Wexer CEO Paul Bowman as he speaks with Marco Benitez, CEO & Co-Founder of ROOK. ROOK, a fully HIPPA-compliant organization, empowers software and apps with clean and structured wearable health data through a single API and webhook.

Marco is as passionate about data as he is about fitness. As an early adopter of wearable technology, he built Rook to enhance people’s fitness journeys and save people’s lives. Marco says that while his product isn’t the sexy front-end of the user experience, the back-end, hyper-personalized, accurate data his company provides will transform the future of fitness.

Additional Resources:

Wexer Virtual Fitness

Marco on LinkedIn

ROOK Website

Join Wexer CEO Paul Bowman as he speaks with Marco Benitez, CEO &amp; Co-Founder of ROOK. ROOK, a fully HIPPA-compliant organization, empowers software and apps with clean and structured wearable health data through a single API and webhook.
Marco is as passionate about data as he is about fitness. As an early adopter of wearable technology, he built Rook to enhance people&rsquo;s fitness journeys and save people&rsquo;s lives. Marco says that while his product isn&rsquo;t the sexy front-end of the user experience, the back-end, hyper-personalized, accurate data his company provides will transform the future of fitness.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/marcobzg/">Marco on LinkedIn</a>
<a href="https://www.tryrook.io/">ROOK Website</a>

Marco Benitez — The Future of Fitness Tech: Unlocking Health Data with ROOK

Join Wexer CEO Paul Bowman as he speaks with Lorraine Valera, Wexer’s Senior Product Manager.

Lorraine is a digital fitness expert passionate about helping operators maximize their digital platforms. She reminds us about the many easy-to-administer, powerful Wexer tools, like favorites, commercials, interactive screen savers, and trailers, which often go unused. She shares her insights on how leveraging these features can help you create a profitable, engaging member experience that truly reflects your brand's unique identity.

Additional Resources:

Wexer Virtual Fitness

Lorraine Valera on LinkedIn

 

Join Wexer CEO Paul Bowman as he speaks with Lorraine Valera, Wexer&rsquo;s Senior Product Manager.
Lorraine is a digital fitness expert passionate about helping operators maximize their digital platforms. She reminds us about the many easy-to-administer, powerful Wexer tools, like favorites, commercials, interactive screen savers, and trailers, which often go unused. She shares her insights on how leveraging these features can help you create a profitable, engaging member experience that truly reflects your brand's unique identity.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/lorrainevalera/">Lorraine Valera on LinkedIn</a>
&nbsp;

Lorraine Valera — Boost Brand Identity with Wexer’s Full Digital Suite

Join Wexer CEO Paul Bowman as he speaks with Karen Mason, Wexer’s Head of Customer Operations. 

Karen is back by popular demand to discuss how My Wexer empowers multi-site operators to maintain consistent brand and member experience across all locations. She explains how the platform allows for a core content library to be distributed and adapted to individual clubs based on class, usage, and trend data.

Additional Resources:

Wexer Virtual Fitness

Karen Mason on LinkedIn

Join Wexer CEO Paul Bowman as he speaks with Karen Mason, Wexer&rsquo;s Head of Customer Operations.&nbsp;
Karen is back by popular demand to discuss how My Wexer empowers multi-site operators to maintain consistent brand and member experience across all locations. She explains how the platform allows for a core content library to be distributed and adapted to individual clubs based on class, usage, and trend data.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/karen-mason-a42775b5/">Karen Mason on LinkedIn</a>

Karen Mason — How Multi-site Operators Achieve Virtual Success 

Marker 01

Join Wexer CEO Paul Bowman as he speaks with Chris Smith, the President and CEO at Fitness World Canada. At a young age, Chris knew fitness would be a major part of his life and has always been confident in his ability to achieve his goals. He imparts his knowledge about leading a team in a non-traditional style,shares his thoughts on the growth of digital at a global scale, and offers advice for fitness entrepreneurs on utilizing data and AI. 

Fitness World gyms have everything members need to achieve their fitness goals. They offer state-of-the-art equipment, recovery tools, personalized workout programs, and nutrition plans so members can simply focus on crushing their fitness goals!

Additional Resources:

Wexer Virtual Fitness

Fitness World Canada

Chris Smith on LinkedIn

Join Wexer CEO Paul Bowman as he speaks with Chris Smith, the President and CEO at Fitness World Canada. At a young age, Chris knew fitness would be a major part of his life and has always been confident in his ability to achieve his goals. He imparts his knowledge about leading a team in a non-traditional style,shares his thoughts on the growth of digital at a global scale, and offers advice for fitness entrepreneurs on utilizing data and AI.&nbsp;
Fitness World gyms have everything members need to achieve their fitness goals. They offer state-of-the-art equipment, recovery tools, personalized workout programs, and nutrition plans so members can simply focus on crushing their fitness goals!
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://fitnessworld.ca/">Fitness World Canada</a>
<a href="https://www.linkedin.com/in/chris-smith-1874138/">Chris Smith on LinkedIn</a>

Chris Smith — A Leadership Blueprint for Fitness Entrepreneurs  

Join Wexer CEO Paul Bowman as he speaks with Karen Mason, Head of Customer Operations at Wexer. As the lead customer contact for Wexer’s digital platform, Karen is an expert in best practices for larger and smaller fitness clubs. She shares the secrets of customizing the MyWexer portal to enhance member experience and describes how club owners can offer members everything they need without increasing operational costs.

Additional Resources:

Wexer Virtual Fitness

Karen Mason on LinkedIn

Join Wexer CEO Paul Bowman as he speaks with Karen Mason, Head of Customer Operations at Wexer. As the lead customer contact for Wexer&rsquo;s digital platform, Karen is an expert in best practices for larger and smaller fitness clubs. She shares the secrets of customizing the MyWexer portal to enhance member experience and describes how club owners can offer members everything they need without increasing operational costs.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/karen-mason-a42775b5/">Karen Mason on LinkedIn</a>

Karen Mason — Optimizing Efficiency & Elevating Member Experience with MyWexer

Join Wexer CEO Paul Bowman as he speaks with Matt Woodard, Business Development Manager at Wexer. Matt shares the current trends in corporate memberships, best practices for blending in-person and virtual experiences, how to create micro-successes that promote member retention, and a quick guide for success when launching a virtual facility. 

Additional Resources:

Wexer Virtual Fitness

Matt Woodard on LinkedIn

Join Wexer CEO Paul Bowman as he speaks with Matt Woodard, Business Development Manager at Wexer. Matt shares the current trends in corporate memberships, best practices for blending in-person and virtual experiences, how to create micro-successes that promote member retention, and a quick guide for success when launching a virtual facility.&nbsp;
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/mattwoodard/">Matt Woodard on LinkedIn</a>

Matt Woodard — Why Go Digital? A Playbook for Blending Virtual & In-Person Fitness

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.

Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.

 

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.
Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.
&nbsp;

Wexer Podcast

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