In this episode, Paul welcomes Bryan O’Rourke back to the show. Bryan is the CEO of Core Health & Fitness and the President of the Fitness Industry Technology Council. He is an advisor for the health and fitness industry on business strategies, enhanced user experiences, and market trends.

Core Health & Fitness is more than gym equipment. They offer innovative solutions for all your facility needs.​ They have brought together the most recognizable fitness brands to ensure customers provide members an authentic fitness experience.

Bryan shares insights about digital trends such as building trust through authenticity, designing and personalizing user experiences, and separating the hype of AI from its core functionality.

Additional Resources:

Wexer Virtual Fitness

Core Health & Fitness

Bryan O’Rourke on LinkedIn

In this episode, Paul welcomes Bryan O’Rourke back to the show. Bryan is the CEO of Core Health &amp; Fitness and the President of the Fitness Industry Technology Council. He is an advisor for the health and fitness industry on business strategies, enhanced user experiences, and market trends.
Core Health &amp; Fitness is more than gym equipment. They offer innovative solutions for all your facility needs.​ They have brought together the most recognizable fitness brands to ensure customers provide members an authentic fitness experience.
Bryan shares insights about digital trends such as building trust through authenticity, designing and personalizing user experiences, and separating the hype of AI from its core functionality.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://corehandf.com/es/">Core Health &amp; Fitness</a>
<a href="https://www.linkedin.com/in/bryankorourke">Bryan O’Rourke on LinkedIn</a>

Bryan O-Rourke — Digital Trend Reports: Technology Works Best When Solving Problems  

In this episode, Paul is joined by Dan Uyemura, the CEO and Founder of PushPress. Dan has always been an entrepreneur at heart, and has had a gym membership since the 8th grade, but after years of desk work as a software engineer he was in need of a workout regimine. So, after being laid off from MySpace, Dan used his severance money to open a gym. 

PushPress provides simple, elegant, recurring billing, and management solutions. They make gym management the easiest part of starting a fitness business. The organization was built to rebel against manual paperwork and complicated, overpriced software.

Dan shares how AI will revolutionize small business analytics, how small gyms can use their unique advantages to increase attendance and reduce churn, and tips for beginning your entrepreneurial journey.

Additional Resources:

Wexer Virtual Fitness

PushPress



Dan Uyemura on LinkedIn

In this episode, Paul is joined by Dan Uyemura, the CEO and Founder of PushPress. Dan has always been an entrepreneur at heart, and has had a gym membership since the 8th grade, but after years of desk work as a software engineer he was in need of a workout regimine. So, after being laid off from MySpace, Dan used his severance money to open a gym. 
PushPress provides simple, elegant, recurring billing, and management solutions. They make gym management the easiest part of starting a fitness business. The organization was built to rebel against manual paperwork and complicated, overpriced software.
Dan shares how AI will revolutionize small business analytics, how small gyms can use their unique advantages to increase attendance and reduce churn, and tips for beginning your entrepreneurial journey.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://pushpress.com/">PushPress</a> 
 
<a href="https://www.linkedin.com/in/danuyemura/">Dan Uyemura on LinkedIn</a>

Dan Uyemura — Sifting Through the Data: Using AI Analytics to Increase Attendance & Reduce Churn 

In this episode, Paul is joined by Rob Cunningham. Rob is the Director of Leisure and Business Development at BH Live. Rob says his love of sports from rugby and general fitness is what motivates him to provide others with quality, conscious experiences.

BH Live is one of the UK’s leading leisure and event venue operators – a registered charity and social enterprise that designs and builds engaging experiences to inspire people and enrich lives.

Rob shares how BH Live deployed and executed various digital strategies, the workflow required to mobilize content creation, the key metrics BH uses to gauge the success of digital experiences, and how Gen Z is reshaping the leisure industry.

Additional Resources:

Wexer Virtual Fitness

BH Live Website



Rob Cunningham on LinkedIn

In this episode, Paul is joined by Rob Cunningham. Rob is the Director of Leisure and Business Development at BH Live. Rob says his love of sports from rugby and general fitness is what motivates him to provide others with quality, conscious experiences.
BH Live is one of the UK’s leading leisure and event venue operators – a registered charity and social enterprise that designs and builds engaging experiences to inspire people and enrich lives.
Rob shares how BH Live deployed and executed various digital strategies, the workflow required to mobilize content creation, the key metrics BH uses to gauge the success of digital experiences, and how Gen Z is reshaping the leisure industry.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="http://www.bhlive.org.uk/">BH Live Website</a>
 
<a href="https://www.linkedin.com/in/rob-cunningham-4778162a/">Rob Cunningham on LinkedIn</a>

Rob Cunningham — UK's Premier Leisure & Event Venue Operator: Crafting Digital Experiences that Inspire and Enrich Lives

In this episode, Paul is joined by Sean Tan. He is the Founder and CEO of RXERCISE HEALTH, Director of APAC Health & Fitness Association (HFA), and President & Co-Founder of Singapore Fitness Alliance (SFA). Sean has always had a competitive spirit negotiating his way through private equity, football, and as an attorney.

RXERCISE HEALTH’s mission is to find solutions that address physical inactivity for the general population.

Sean provides a comprehensive analysis of the fitness landscape in APAC countries, focusing on both the challenges and growth opportunities. He emphasizes the potential for developing digital fitness content tailored for mobile devices in rural areas, improving fitness education for the labor force, and the growth of mindfulness communities.

Additional Resources:

Wexer Virtual Fitness

Sean Tan on LinkedIn

HFA Website



SFA Website



Rxercise Health Website

In this episode, Paul is joined by Sean Tan. He is the Founder and CEO of RXERCISE HEALTH, Director of APAC Health &amp; Fitness Association (HFA), and President &amp; Co-Founder of Singapore Fitness Alliance (SFA). Sean has always had a competitive spirit negotiating his way through private equity, football, and as an attorney.
RXERCISE HEALTH’s mission is to find solutions that address physical inactivity for the general population.
Sean provides a comprehensive analysis of the fitness landscape in APAC countries, focusing on both the challenges and growth opportunities. He emphasizes the potential for developing digital fitness content tailored for mobile devices in rural areas, improving fitness education for the labor force, and the growth of mindfulness communities.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/seantankk/">Sean Tan on LinkedIn</a>
<a href="https://www.healthandfitness.org/">HFA Website</a>
 
<a href="https://sgfitnessalliance.com/">SFA Website</a>
 
<a href="https://www.rxercisehealth.ai/">Rxercise Health Website</a>

Sean Tan — APAC Region: Matching Digital Opportunities with Cultural Expectations

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In this episode, Paul is joined by Rudys Orlando Santana. As Head of Customer Success at Wexer, Rudys is dedicated to enhancing digital solutions that help brands bring their virtual strategies to life. He has extensive experience and a career built upon managing fitness and wellness facilities across the US. 

Rudys highlights how Wexer digital platforms impact client engagement and retention at Eat the Frog, OHM Fitness, GLL, and Nordic Wellness. He shares the original pain points that led these organizations to search for a better solution, and how these successful brands are integrating their digital strategy to increase retention. 

Additional Resources:

Wexer Virtual Fitness

Rudys Orlando Santana on LinkedIn

Eat The Frog Website



Ohm Fitness Website



GLL Website


Nordic Wellness Website

In this episode, Paul is joined by Rudys Orlando Santana. As Head of Customer Success at Wexer, Rudys is dedicated to enhancing digital solutions that help brands bring their virtual strategies to life. He has extensive experience and a career built upon managing fitness and wellness facilities across the US. 
Rudys highlights how Wexer digital platforms impact client engagement and retention at Eat the Frog, OHM Fitness, GLL, and Nordic Wellness. He shares the original pain points that led these organizations to search for a better solution, and how these successful brands are integrating their digital strategy to increase retention. 
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/rudys-orlando-santana-b5091b45/">Rudys Orlando Santana on LinkedIn</a>
<a href="https://www.eatthefrogfitness.com/">Eat The Frog Website</a> 
 
<a href="https://ohmfitness.com/">Ohm Fitness Website</a> 
 
<a href="http://www.gll.org/">GLL Website</a> 
 <a href="https://nordicwellness.se/">Nordic Wellness Website</a>

Rudys Orlando Santana — Client Spotlight: Best Practices to Improve Retention with Virtual

In this episode, Paul is joined by Jason Moore, CEO of Spren. Shortly after introducing high-quality body metrics accessible to anyone with a phone, Jason realized that offering a product that revolutionizes personalized fitness quickly attracts business partners. 

Spren turns your phone into a validated health lab: Accurately measure body composition, HRV, and other critical markers to inform and personalize your health blueprint. Leave the complicated and time-consuming laboratory scans behind.

Jason explains how pairing personalized body data with health goals empowers users to control their fitness journey. He also discusses Spren's evolution and the future of body composition measurement over the next decade.



Additional Resources:

Wexer Virtual Fitness

Spren

Jason Moore on LinkedIn

In this episode, Paul is joined by Jason Moore, CEO of Spren. Shortly after introducing high-quality body metrics accessible to anyone with a phone, Jason realized that offering a product that revolutionizes personalized fitness quickly attracts business partners. 
Spren turns your phone into a validated health lab: Accurately measure body composition, HRV, and other critical markers to inform and personalize your health blueprint. Leave the complicated and time-consuming laboratory scans behind.
Jason explains how pairing personalized body data with health goals empowers users to control their fitness journey. He also discusses Spren's evolution and the future of body composition measurement over the next decade.
 
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.spren.com/">Spren</a>
<a href="https://www.linkedin.com/in/thehumanjason/">Jason Moore on LinkedIn</a>

Jason Moore — Spren: Gold Standard Body Composition Metrics on Your Phone

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In this episode, Paul is joined by Alberto Perlman, CEO & Co-Founder of Zumba Fitness. As an early adopter of internet-based businesses, Alberto never imagined himself in the fitness business, until he met a choreographer who made dance-fitness irresistible. Today, everyone knows Zumba and its followers are a compassionate community.

Zumba is a total workout, combining all elements of fitness – cardio, muscle conditioning, balance, and flexibility, boosted energy and a serious dose of awesome. The class that started the dance-fitness revolution and changed the way we look at a “workout” forever. It’s fun, effective and it is made for everyone.

Gain a greater understanding of the fitness industry by listening to Alberto share the history of Zumba’s adoption including the challenges, how Zumba leverages technology to reach more people, and  



Additional Resources:

Wexer Virtual Fitness

Zumba

Alberto Perlman on LinkedIn

In this episode, Paul is joined by Alberto Perlman, CEO &amp; Co-Founder of Zumba Fitness. As an early adopter of internet-based businesses, Alberto never imagined himself in the fitness business, until he met a choreographer who made dance-fitness irresistible. Today, everyone knows Zumba and its followers are a compassionate community.
Zumba is a total workout, combining all elements of fitness – cardio, muscle conditioning, balance, and flexibility, boosted energy and a serious dose of awesome. The class that started the dance-fitness revolution and changed the way we look at a “workout” forever. It’s fun, effective and it is made for everyone.
Gain a greater understanding of the fitness industry by listening to Alberto share the history of Zumba’s adoption including the challenges, how Zumba leverages technology to reach more people, and  
 
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.zumba.com/es-ES/">Zumba</a>
<a href="https://www.linkedin.com/in/alberto-perlman-44611b/">Alberto Perlman on LinkedIn</a>

Alberto Perlman — Revolutionizing Fitness: Zumba’s Journey and Future Innovations

In this episode, Paul is joined by Carrie Kepple, Owner and CEO of Styles Studios Fitness and a Board Member of the Fitness Industry Technology Council. A former journalist turned fitness mogul, Carrie entered the fitness industry following a serendipitous encounter at a California event. Today, she runs her boutique fitness studio chain and serves as the chairperson of the IHRSA, the leading trade association for the fitness industry.

Styles Studio Fitness’s vision is to create a safe and inclusive place for everyone to work on their fitness and wellness in our unforgettable club of studios with our accommodating, caring team of professionals who deliver our All Styles Welcome approach everyday! We work as one. We sweat the details. 

Boost your fitness business by listening to Carrie discuss how to build community among clients, the elements of a strong brand, the future of Boutique Fitness, and ways in which digital creators and physical clubs can thrive together.

Additional Resources:

Wexer Virtual Fitness

Styles Studio Fitness

Carrie Kepple

In this episode, Paul is joined by Carrie Kepple, Owner and CEO of Styles Studios Fitness and a Board Member of the Fitness Industry Technology Council. A former journalist turned fitness mogul, Carrie entered the fitness industry following a serendipitous encounter at a California event. Today, she runs her boutique fitness studio chain and serves as the chairperson of the IHRSA, the leading trade association for the fitness industry.
Styles Studio Fitness’s vision is to create a safe and inclusive place for everyone to work on their fitness and wellness in our unforgettable club of studios with our accommodating, caring team of professionals who deliver our All Styles Welcome approach everyday! We work as one. We sweat the details. 
Boost your fitness business by listening to Carrie discuss how to build community among clients, the elements of a strong brand, the future of Boutique Fitness, and ways in which digital creators and physical clubs can thrive together.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="http://www.stylesstudiosfitness.com/">Styles Studio Fitness</a>
<a href="https://www.linkedin.com/in/carrie-kepple-414a555a/">Carrie Kepple</a>

Carrie Kepple — Future of Boutique Fitness

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In this episode, Paul chats with industry expert Mel Tempest. She is a keynote speaker, podcaster, fitness business advisor, and founder of Ballarat Body and Soul Health and Fitness Studio. Mel was well into her 30s before she entered a gym, yet shortly after her first class, she went on to become an aerobics instructor and a fitness industry powerhouse.

Ballarat Fitness provides an extensive timetable of classes, as well as personal training, small group training, and a spacious, diverse, and well-equipped gym floor. Add to this their awesome team, flexible terms, and supportive community and they offer everything anyone could want in a club.

Elevate your fitness business by tuning in to hear Mel share insights about marketing to the wealthy Boomer demographic, how education empowers, the impact future regulations may have on the fitness industry, and what 2024 has in store for her.

Additional Resources:

Wexer Virtual Fitness

Gym Owners Fitness Business Podcast

Mel Tempest on LinkedIn

In this episode, Paul chats with industry expert Mel Tempest. She is a keynote speaker, podcaster, fitness business advisor, and founder of Ballarat Body and Soul Health and Fitness Studio. Mel was well into her 30s before she entered a gym, yet shortly after her first class, she went on to become an aerobics instructor and a fitness industry powerhouse.
Ballarat Fitness provides an extensive timetable of classes, as well as personal training, small group training, and a spacious, diverse, and well-equipped gym floor. Add to this their awesome team, flexible terms, and supportive community and they offer everything anyone could want in a club.
Elevate your fitness business by tuning in to hear Mel share insights about marketing to the wealthy Boomer demographic, how education empowers, the impact future regulations may have on the fitness industry, and what 2024 has in store for her.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://podcasts.apple.com/us/podcast/gym-owners-fitness-business-podcast-with-mel-tempest/id1246626259">Gym Owners Fitness Business Podcast</a>
<a href="https://www.linkedin.com/in/meltempest/">Mel Tempest on LinkedIn</a>

Mel Tempest — Get Back to Business Basics

In this episode, Paul chats with Akshay Verma, one of the co-founders of FITPASS. FITPASS provides access to over 7500 gyms and fitness studios across more than 40 cities in India. Akshay, previously involved in football and cricket, harbored a passion for physical activity. It wasn't until his time as an investment banker that he seriously considered a fitness career. A joint effort with his younger sister culminated in a fitness platform aimed at motivating the people of India toward a more active lifestyle.

FITPASS is India’s largest app-based full-stack corporate wellbeing and engagement platform that is making fitness affordable, accessible, and fun through technology, data, and intelligence.

Tune in to hear Akshay share insights about the top challenges of building a fitness business in India, building trust as an entrepreneur, how FITPASS leverages technology, and working with insurance companies to make fitness included in coverage.

Additional Resources:

Wexer Virtual Fitness

FITPASS



Akshay Verma on LinkedIn

Paul Bowman on LinkedIn

In this episode, Paul chats with Akshay Verma, one of the co-founders of FITPASS. FITPASS provides access to over 7500 gyms and fitness studios across more than 40 cities in India. Akshay, previously involved in football and cricket, harbored a passion for physical activity. It wasn't until his time as an investment banker that he seriously considered a fitness career. A joint effort with his younger sister culminated in a fitness platform aimed at motivating the people of India toward a more active lifestyle.
FITPASS is India’s largest app-based full-stack corporate wellbeing and engagement platform that is making fitness affordable, accessible, and fun through technology, data, and intelligence.
Tune in to hear Akshay share insights about the top challenges of building a fitness business in India, building trust as an entrepreneur, how FITPASS leverages technology, and working with insurance companies to make fitness included in coverage.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://fitpass.co.in/fitpass-tv">FITPASS</a> 
 
<a href="https://www.linkedin.com/in/akshayverma/">Akshay Verma on LinkedIn</a>
<a href="https://www.linkedin.com/in/pbowman/">Paul Bowman on LinkedIn</a>

Akshay Verma — Entrepreneur Encourages Active Lifestyles for Millions of People

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.

Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.

 

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.
Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.
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Wexer Podcast

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