Adam Halvorsen — Why Small Fitness Businesses Win at AI (And Big Brands Fail)

Join Wexer CEO Paul Bowman as he connects with NuForm CEO Adam Halvorsen to discuss the real-world application of AI in the fitness industry. They discuss why many fitness corporations get bogged down by AI integration, and why small business owners have the ultimate advantage.  Learn how to spot …

Morten Andersen — 2025 Virtual Fitness Trend Report & 2026 Predictions

Join Wexer CEO Paul Bowman as he speaks with Morten Andersen, Wexer’s Global Head of Content, about the 2025 Virtual Fitness Trend Report and his predictions for 2026. Morten highlights statistics directly from the trend report and focuses on the content that is moving the needle in the digital sp…

Michael Bruno — Never Give Up! Dig Deeper into Digital

Join Wexer CEO Paul Bowman as he speaks with Michael Bruno, Founder and CEO of Core Health and Fitness and Land America, about the “accidental” business journey that landed him into the fitness industry. Michael is a pioneer who revolutionized the offshore manufacturing model for fitness equipment …

Karen Mason — Embrace Digital and Capitalize on the Benefits!

Join Wexer CEO Paul Bowman as he speaks with Karen Mason, Wexer’s Head of Customer Operations, about the diverse ways Wexer’s virtual content supports facilities, personal trainers, and studio instructors. As a veteran group fitness instructor, Karen spent decades in the studio. This insider knowl…

Marco Benitez — The Future of Fitness Tech: Unlocking Health Data with ROOK

Join Wexer CEO Paul Bowman as he speaks with Marco Benitez, CEO & Co-Founder of ROOK. ROOK, a fully HIPPA-compliant organization, empowers software and apps with clean and structured wearable health data through a single API and webhook. Marco is as passionate about data as he is about fitness. As…

Lorraine Valera — Boost Brand Identity with Wexer’s Full Digital Suite

Join Wexer CEO Paul Bowman as he speaks with Lorraine Valera, Wexer’s Senior Product Manager. Lorraine is a digital fitness expert passionate about helping operators maximize their digital platforms. She reminds us about the many easy-to-administer, powerful Wexer tools, like favorites, commercial…

Karen Mason — How Multi-site Operators Achieve Virtual Success

Join Wexer CEO Paul Bowman as he speaks with Karen Mason, Wexer’s Head of Customer Operations.  Karen is back by popular demand to discuss how My Wexer empowers multi-site operators to maintain consistent brand and member experience across all locations. She explains how the platform allows for a …

Chris Smith — A Leadership Blueprint for Fitness Entrepreneurs

Join Wexer CEO Paul Bowman as he speaks with Chris Smith, the President and CEO at Fitness World Canada. At a young age, Chris knew fitness would be a major part of his life and has always been confident in his ability to achieve his goals. He imparts his knowledge about leading a team in a non-tra…

Karen Mason — Optimizing Efficiency & Elevating Member Experience with MyWexer

Join Wexer CEO Paul Bowman as he speaks with Karen Mason, Head of Customer Operations at Wexer. As the lead customer contact for Wexer’s digital platform, Karen is an expert in best practices for larger and smaller fitness clubs. She shares the secrets of customizing the MyWexer portal to enhance m…

Matt Woodard — Why Go Digital? A Playbook for Blending Virtual & In-Person Fitness

Join Wexer CEO Paul Bowman as he speaks with Matt Woodard, Business Development Manager at Wexer. Matt shares the current trends in corporate memberships, best practices for blending in-person and virtual experiences, how to create micro-successes that promote member retention, and a quick guide fo…