Join Wexer CEO Paul Bowman as he speaks with Lorraine Valera, Wexer’s Senior Product Manager.

Lorraine is a digital fitness expert passionate about helping operators maximize their digital platforms. She reminds us about the many easy-to-administer, powerful Wexer tools, like favorites, commercials, interactive screen savers, and trailers, which often go unused. She shares her insights on how leveraging these features can help you create a profitable, engaging member experience that truly reflects your brand's unique identity.

Additional Resources:

Wexer Virtual Fitness

Lorraine Valera on LinkedIn

 

Join Wexer CEO Paul Bowman as he speaks with Lorraine Valera, Wexer&rsquo;s Senior Product Manager.
Lorraine is a digital fitness expert passionate about helping operators maximize their digital platforms. She reminds us about the many easy-to-administer, powerful Wexer tools, like favorites, commercials, interactive screen savers, and trailers, which often go unused. She shares her insights on how leveraging these features can help you create a profitable, engaging member experience that truly reflects your brand's unique identity.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/lorrainevalera/">Lorraine Valera on LinkedIn</a>
&nbsp;

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.

Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.

 

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.
Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.
&nbsp;

The Wexer Podcast

Wexer Podcast

Lorraine Valera — Boost Brand Identity with Wexer’s Full Digital Suite

Join Wexer CEO Paul Bowman as he connects with NuForm CEO Adam Halvorsen to discuss the real-world application of AI in the fitness industry. They discuss why many fitness corporations get bogged down by AI integration, and why small business owners have the ultimate advantage. 

Learn how to spot the quick wins, target the low-hanging fruit, and implement a slow-and-steady AI strategy that delivers real, measurable results.

Additional Resources:

Wexer Virtual Fitness

NuForm Digital

Adam Halvorsen on LinkedIn

Join Wexer CEO Paul Bowman as he connects with NuForm CEO Adam Halvorsen to discuss the real-world application of AI in the fitness industry. They discuss why many fitness corporations get bogged down by AI integration, and why small business owners have the ultimate advantage.&nbsp;
Learn how to spot the quick wins, target the low-hanging fruit, and implement a slow-and-steady AI strategy that delivers real, measurable results.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="http://www.nuformdigital.com/">NuForm Digital</a>
<a href="https://www.linkedin.com/in/adam-halvorsen-6065616/">Adam Halvorsen on LinkedIn</a>

Adam Halvorsen — Why Small Fitness Businesses Win at AI (And Big Brands Fail)

Join Wexer CEO Paul Bowman as he speaks with Morten Andersen, Wexer’s Global Head of Content, about the 2025 Virtual Fitness Trend Report and his predictions for 2026.

Morten highlights statistics directly from the trend report and focuses on the content that is moving the needle in the digital space. He shares user engagement practices from the most popular categories, including the virtual classes that spur growth, new product developments, and the importance of variety in a digital fitness library.

Additional Resources:

Wexer Virtual Fitness

Morten Andersen on LinkedIn

 

Join Wexer CEO Paul Bowman as he speaks with Morten Andersen, Wexer&rsquo;s Global Head of Content, about the 2025 Virtual Fitness Trend Report and his predictions for 2026.
Morten highlights statistics directly from the trend report and focuses on the content that is moving the needle in the digital space. He shares user engagement practices from the most popular categories, including the virtual classes that spur growth, new product developments, and the importance of variety in a digital fitness library.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/morten-andersen-4171a64b/?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BZtGUyLjSS9qdf358gsBJ7A%3D%3D">Morten Andersen on LinkedIn</a>
&nbsp;

Morten Andersen — 2025 Virtual Fitness Trend Report & 2026 Predictions

Join Wexer CEO Paul Bowman as he speaks with Michael Bruno, Founder and CEO of Core Health and Fitness and Land America, about the “accidental” business journey that landed him into the fitness industry. Michael is a pioneer who revolutionized the offshore manufacturing model for fitness equipment during his more than 30-year extraordinary entrepreneurial career.

Michael shares his unique insights about core principles for success that are universal, applying to personal life and business.

Core Health & Fitness is more than gym equipment; they offer innovative solutions for all your facility needs.​ They’ve brought together the most recognizable fitness brands to ensure customers can offer members an authentic fitness experience.

Additional Resources:

Wexer Virtual Fitness

Michael Bruno on LinkedIn

 

Core Health & Fitness 

 

Join Wexer CEO Paul Bowman as he speaks with Michael Bruno, Founder and CEO of Core Health and Fitness and Land America, about the &ldquo;accidental&rdquo; business journey that landed him into the fitness industry. Michael is a pioneer who revolutionized the offshore manufacturing model for fitness equipment during his more than 30-year extraordinary entrepreneurial career.
Michael shares his unique insights about core principles for success that are universal, applying to personal life and business.
Core Health &amp; Fitness is more than gym equipment; they offer innovative solutions for all your facility needs.​ They&rsquo;ve brought together the most recognizable fitness brands to ensure customers can offer members an authentic fitness experience.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/michael-bruno-80973994/">Michael Bruno on LinkedIn</a>
&nbsp;
<a href="http://www.corehandf.com/">Core Health &amp; Fitness</a>&nbsp;
&nbsp;

Lorraine Valera — Boost Brand Identity with Wexer’s Full Digital Suite

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