Join Wexer CEO Paul Bowman as he speaks with Marco Benitez, CEO & Co-Founder of ROOK. ROOK, a fully HIPPA-compliant organization, empowers software and apps with clean and structured wearable health data through a single API and webhook.

Marco is as passionate about data as he is about fitness. As an early adopter of wearable technology, he built Rook to enhance people’s fitness journeys and save people’s lives. Marco says that while his product isn’t the sexy front-end of the user experience, the back-end, hyper-personalized, accurate data his company provides will transform the future of fitness.

Additional Resources:

Wexer Virtual Fitness

Marco on LinkedIn

ROOK Website

Join Wexer CEO Paul Bowman as he speaks with Marco Benitez, CEO &amp; Co-Founder of ROOK. ROOK, a fully HIPPA-compliant organization, empowers software and apps with clean and structured wearable health data through a single API and webhook.
Marco is as passionate about data as he is about fitness. As an early adopter of wearable technology, he built Rook to enhance people&rsquo;s fitness journeys and save people&rsquo;s lives. Marco says that while his product isn&rsquo;t the sexy front-end of the user experience, the back-end, hyper-personalized, accurate data his company provides will transform the future of fitness.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/marcobzg/">Marco on LinkedIn</a>
<a href="https://www.tryrook.io/">ROOK Website</a>

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.

Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.

 

Welcome to the Wexer Podcast! CEO Paul Bowman speaks to top digital experts and brings you insights and advice to support your digital journeys.
Wexer are a digital fitness specialist who deliver over 25 million fitness experiences per year through our partners worldwide.
&nbsp;

The Wexer Podcast

Wexer Podcast

Marco Benitez — The Future of Fitness Tech: Unlocking Health Data with ROOK

Join Wexer CEO Paul Bowman as he connects with NuForm CEO Adam Halvorsen to discuss the real-world application of AI in the fitness industry. They discuss why many fitness corporations get bogged down by AI integration, and why small business owners have the ultimate advantage. 

Learn how to spot the quick wins, target the low-hanging fruit, and implement a slow-and-steady AI strategy that delivers real, measurable results.

Additional Resources:

Wexer Virtual Fitness

NuForm Digital

Adam Halvorsen on LinkedIn

Join Wexer CEO Paul Bowman as he connects with NuForm CEO Adam Halvorsen to discuss the real-world application of AI in the fitness industry. They discuss why many fitness corporations get bogged down by AI integration, and why small business owners have the ultimate advantage.&nbsp;
Learn how to spot the quick wins, target the low-hanging fruit, and implement a slow-and-steady AI strategy that delivers real, measurable results.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="http://www.nuformdigital.com/">NuForm Digital</a>
<a href="https://www.linkedin.com/in/adam-halvorsen-6065616/">Adam Halvorsen on LinkedIn</a>

Adam Halvorsen — Why Small Fitness Businesses Win at AI (And Big Brands Fail)

Join Wexer CEO Paul Bowman as he speaks with Morten Andersen, Wexer’s Global Head of Content, about the 2025 Virtual Fitness Trend Report and his predictions for 2026.

Morten highlights statistics directly from the trend report and focuses on the content that is moving the needle in the digital space. He shares user engagement practices from the most popular categories, including the virtual classes that spur growth, new product developments, and the importance of variety in a digital fitness library.

Additional Resources:

Wexer Virtual Fitness

Morten Andersen on LinkedIn

 

Join Wexer CEO Paul Bowman as he speaks with Morten Andersen, Wexer&rsquo;s Global Head of Content, about the 2025 Virtual Fitness Trend Report and his predictions for 2026.
Morten highlights statistics directly from the trend report and focuses on the content that is moving the needle in the digital space. He shares user engagement practices from the most popular categories, including the virtual classes that spur growth, new product developments, and the importance of variety in a digital fitness library.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/morten-andersen-4171a64b/?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BZtGUyLjSS9qdf358gsBJ7A%3D%3D">Morten Andersen on LinkedIn</a>
&nbsp;

Morten Andersen — 2025 Virtual Fitness Trend Report & 2026 Predictions

Join Wexer CEO Paul Bowman as he speaks with Michael Bruno, Founder and CEO of Core Health and Fitness and Land America, about the “accidental” business journey that landed him into the fitness industry. Michael is a pioneer who revolutionized the offshore manufacturing model for fitness equipment during his more than 30-year extraordinary entrepreneurial career.

Michael shares his unique insights about core principles for success that are universal, applying to personal life and business.

Core Health & Fitness is more than gym equipment; they offer innovative solutions for all your facility needs.​ They’ve brought together the most recognizable fitness brands to ensure customers can offer members an authentic fitness experience.

Additional Resources:

Wexer Virtual Fitness

Michael Bruno on LinkedIn

 

Core Health & Fitness 

 

Join Wexer CEO Paul Bowman as he speaks with Michael Bruno, Founder and CEO of Core Health and Fitness and Land America, about the &ldquo;accidental&rdquo; business journey that landed him into the fitness industry. Michael is a pioneer who revolutionized the offshore manufacturing model for fitness equipment during his more than 30-year extraordinary entrepreneurial career.
Michael shares his unique insights about core principles for success that are universal, applying to personal life and business.
Core Health &amp; Fitness is more than gym equipment; they offer innovative solutions for all your facility needs.​ They&rsquo;ve brought together the most recognizable fitness brands to ensure customers can offer members an authentic fitness experience.
Additional Resources:
<a href="https://wexer.com/">Wexer Virtual Fitness</a>
<a href="https://www.linkedin.com/in/michael-bruno-80973994/">Michael Bruno on LinkedIn</a>
&nbsp;
<a href="http://www.corehandf.com/">Core Health &amp; Fitness</a>&nbsp;
&nbsp;

Marco Benitez — The Future of Fitness Tech: Unlocking Health Data with ROOK

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