Help My Small Business: How to Build a Brand Buyers Want on Their Shelves

In this episode of Help My Small Business, Jane is joined by Jessica Gordoun, co-founder and managing director of Ranged. Jess brings her expertise in retail strategy and brand growth to review COULEI, a low-tox skincare start-up founded by Elyssa. By the end of the episode, you’ll learn: How to g…

#136 STRONG Pilates: How Michael Ramsey Built the $80M Brand Redefining Fitness

This week on The Lazy CEO Podcast, Jane sits down with Michael Ramsey, Co-founder and Co-Director of STRONG Pilates - the global fitness brand redefining the Pilates industry by combining low-impact movement with high-intensity strength and cardio. Michael’s journey began as an early F45 franchise…

#135 Ranged: How to Pitch Big Retailers and Win Shelf Space

This week on The Lazy CEO Podcast, Jane is joined by Jessica Gordoun, co founder and Managing Director of Ranged, a company helping consumer brands elevate their reach and break into traditional retail. You’ll probably recognise some of the brands Ranged has helped scale, including FUNDAY Natural …

#134: How Jake Snow Turned Instagram Fame Into a Profitable Business Model

Jake Snow joins The Lazy CEO Podcast to share how he turned social media fame into a profitable business model. From going viral with his wife Marie to building design-led hotels and lifestyle ventures through ventoré, Jake shows how content creation can evolve into profitable, purpose-driven ventu…

Help My Small Business: How to Leverage Social Media & UGC Creators to Grow Your Brand

In this episode, Jane is joined by Raquel Bouris, founder and creative director of WHO IS ELIJAH. Raquel brings her expertise in branding and marketing to review Props, the world’s first iPhone case with a fully tiltable stand, founded by Vicky. By the end of the episode, you’ll learn: How to stand…

#133 Bouf: The Playbook Rachael Wilde Used to Make $500K in Sales in Its First Week

This is a very special episode as it’s the first time a founder has come back to The Lazy CEO Podcast with a whole new business! Rachael Wilde joins us again, having first appeared in 2023 to share the launch of tbh Skincare and her founder journey. Today, we’re diving into her newest venture, Bouf…

How the Heck Does a Busy Founder Find the Time

Personal Branding Pt 5:  How does a busy founder actually find the time to build a personal brand? In Part 5 of Jane Lu’s mini-series, she breaks it down with the 7-11-4 Rule, showing what it takes for someone to know you, trust you, and engage with your brand. You will learn How the 7-11-4 Rule …

The 5 Tiers of Content Creation to Build Your Audience

Personal Branding Pt 4:  Stop posting content like a fan account. In Part 4 of Jane Lu’s mini-series, she explains why content is the lifeblood of any personal brand and why attention is the currency.  You will learn Why content strategy is essential to grow your personal brand The 5 tiers of co…

9 Steps to Build Your Personal Brand from Scratch

Personal Branding Pt 3: Social media makes personal brands look instant, but the truth is it’s built behind the scenes. In Part 3 of Jane Lu’s mini-series, she reveals how personal brands are grown step by step. The deleted posts, failed experiments, and small daily efforts are where the magic hap…

The 4-Part Framework to Crafting Your Personal Brand & Niche

Personal Branding Pt 2:  Your personal brand is more powerful than your product, CV, or pitch and most people don’t realise it. In Part 2 of Jane Lu’s mini-series, she explains why you don’t need to be perfect to start building your brand. People relate to progress and your journey, not a highligh…