9 Steps to Build Your Personal Brand from Scratch

Personal Branding Pt 3: Social media makes personal brands look instant, but the truth is it’s built behind the scenes. In Part 3 of Jane Lu’s mini-series, she reveals how personal brands are grown step by step. The deleted posts, failed experiments, and small daily efforts are where the magic hap…

The 4-Part Framework to Crafting Your Personal Brand & Niche

Personal Branding Pt 2:  Your personal brand is more powerful than your product, CV, or pitch and most people don’t realise it. In Part 2 of Jane Lu’s mini-series, she explains why you don’t need to be perfect to start building your brand. People relate to progress and your journey, not a highligh…

How to Build Your Personal Brand in 2026

Personal Branding Pt 1: If you don’t build a personal brand in the next few years, you will get left behind. This is Jane Lu’s first-ever mini-series on The Lazy CEO Podcast, and it’s all about how to build a personal brand properly for 2026. With AI, automation, and global competition accelerati…

TRAILER: How to Build Your Personal Brand in 2026

Do you actually want to change your life this year? Not the “new year, new me” talk that lasts two weeks, but real, tangible change that opens doors, creates opportunities, and puts you in the driver’s seat of your future. This five-part miniseries on building a personal brand in 2026 is hosted by…

#132 Stop Setting Goals You Don’t Keep: The 7-Step Framework to Revolutionise Your 2026

2026 is here!! It is time to set goals that actually get results. In this episode, Jane shares her 7-step framework to plan for your future self, build momentum, and finally follow through. You will learn: Why people often shrink their goals before they even name them. How to actually achieve your…

Ministry of Talent: How Roxy Jacenko Became The Australian PR Queen

Happy almost New Year’s Eve, Poddy Fam! 🎉 Today, we’re resharing one of our favourite episodes because we all know Roxy Jacenko is the queen of PR, and with our personal branding mini-series just two weeks away, we’re here to fire you up and get you ready to crush 2026! In this episode, we revis…

Tammy Fit & Saski: How Tammy Hembrow Built a Following of 17 Million and 2x 8-Figure Businesses

Merry Christmas, Poddy Fam! 🎄 Today, we’re revisiting Tammy Hembrow - influencer turned entrepreneur, Forbes cover star, and AFR Young Rich List alum with nearly 17 million Instagram followers. Tammy started with just a $400 investment, grew Tammy Fit into a 3-million-download wellness app, and l…

Help My Small Business: How to Pinpoint What Your Customers Actually Care About

In this episode, Jane is joined by Daniel Hakim, founder and CEO of the Club of United Business (CUB). Daniel has built a thriving community for business owners who want to grow, connect, and enjoy networking.  They’re focusing on Little Locker, an ethically made kids’ clothing brand founded by Em…

#131 Eugene Healy: Why the Millennial Branding Playbook Is Dead and What Your Brand Should Do Instead

This week on The Lazy CEO Podcast, Jane chats to Eugene Healy - brand strategist, educator, and creator whose insights have helped giants like Google, Spotify, and Red Bull cut through the noise. Eugene shares how brands can stay relevant in today’s fast-changing media landscape and why old marketi…

#130: 3 Things I Wish Someone Told Me in My First Year of Business

From 15th birthday celebrations to Black Friday prep to reminiscing on the early Showpo days, this episode dives into the three lessons I wish I’d known in my first year of business. In this episode, you’ll learn: The role luck actually plays in the early stages of business, and how you can create…