In this episode, Jane is joined by Raquel Bouris, founder and creative director of WHO IS ELIJAH. Raquel brings her expertise in branding and marketing to review Props, the world’s first iPhone case with a fully tiltable stand, founded by Vicky.
By the end of the episode, you’ll learn:
How to stand out in a crowded market.
How to leverage social media, UGC, and creators to build trust and drive sales.
How to run ads strategically to reach the right audience and scale effectively.

This episode offers actionable insights for founders looking to build stronger customer connections and scale with confidence.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Raquel Bouris: @raaaquelbouris
Check out Props: @getyourprops

In this episode, Jane is joined by Raquel Bouris, founder and creative director of WHO IS ELIJAH. Raquel brings her expertise in branding and marketing to review <a href="https://www.getyourprops.com/?srsltid=AfmBOoqz3BzLG92TYP8ulYF6-QoGkkMvK53zp7mX_m0DpiyiCZzQuzUb" data-sk="tooltip_parent">Props</a>, the world&rsquo;s first iPhone case with a fully tiltable stand, founded by Vicky. By the end of the episode, you&rsquo;ll learn:
<ul data-list-tree="true" data-indent="0" data-border="0">
<li>How to stand out in a crowded market.</li>
<li>How to leverage social media, UGC, and creators to build trust and drive sales.</li>
<li>How to run ads strategically to reach the right audience and scale effectively.</li>
</ul>
This episode offers actionable insights for founders looking to build stronger customer connections and scale with confidence. Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod" data-sk="tooltip_parent">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en" data-sk="tooltip_parent">@thelazyceo</a> Connect with Raquel Bouris: <a href="https://www.instagram.com/raaaquelbouris/" data-sk="tooltip_parent">@raaaquelbouris</a> Check out Props: <a href="https://www.instagram.com/getyourprops/" data-sk="tooltip_parent">@getyourprops</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Help My Small Business: How to Leverage Social Media & UGC Creators to Grow Your Brand

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/afada6cf-4b96-45c7-8787-b3db003ea02d/transcript

Jake Snow joins The Lazy CEO Podcast to share how he turned social media fame into a profitable business model. From going viral with his wife Marie to building design-led hotels and lifestyle ventures through ventoré, Jake shows how content creation can evolve into profitable, purpose-driven ventures.

In this episode, you’ll learn:
How viral content actually works
How to turn social media into a real conversion funnel for business
What “life design” really looks like behind the scenes - the work, the tension, and the payoff

For anyone looking to master social media and turn virality into financial freedom, this episode is a must-listen.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Jake: @mariefeandjakesnow
Follow ventoré brands: @ventoregroup

Jake Snow joins The Lazy CEO Podcast to share how he turned social media fame into a profitable business model. From going viral with his wife Marie to building design-led hotels and lifestyle ventures through <a href="https://www.ventore.com/about">ventor&eacute;</a>, Jake shows how content creation can evolve into profitable, purpose-driven ventures. In this episode, you&rsquo;ll learn:
<ul data-list-tree="true" data-indent="0" data-border="0">
<li>How viral content actually works</li>
<li>How to turn social media into a real conversion funnel for business</li>
<li>What &ldquo;life design&rdquo; really looks like behind the scenes - the work, the tension, and the payoff</li>
</ul>
For anyone looking to master social media and turn virality into financial freedom, this episode is a must-listen. Connect with us: Follow The Lazy CEO Podcast: <a href="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/" data-sk="tooltip_parent">@thelazyceo</a> Connect with Jake: <a href="https://www.instagram.com/mariefeandjakesnow" data-sk="tooltip_parent">@mariefeandjakesnow</a> Follow ventor&eacute; brands: <a href="https://www.instagram.com/ventoregroup/?hl=en" data-sk="tooltip_parent">@ventoregroup</a>

#134: How Jake Snow Turned Instagram Fame Into a Profitable Business Model

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/68e06f20-003f-4a95-8e86-b3e500746ead/transcript

This is a very special episode as it’s the first time a founder has come back to The Lazy CEO Podcast with a whole new business! Rachael Wilde joins us again, having first appeared in 2023 to share the launch of tbh Skincare and her founder journey. Today, we’re diving into her newest venture, Bouf, though if you want to hear the full tbh launch story, check out her previous episode HERE.We also catch up on the last two years of The Breakout Hack including the rebrand, team restructuring, and all the behind-the-scenes work that set the brand up for global expansion.

In this episode, you’ll learn:
How influencer ambassadorships can turn into a $500K launch week.
The bold marketing campaigns that fuel Bouf’s early success.
How Rachael grew as a leader while navigating team restructuring and scaling multiple businesses.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Rachael: @rachhwilde
Follow Rachael's brands: @boufhaircare @thebreakouthack @boostlabco

This is a very special episode as it&rsquo;s the first time a founder has come back to&nbsp;The Lazy CEO Podcast&nbsp;with a whole new business! Rachael Wilde joins us again, having first appeared in 2023 to share the launch of&nbsp;tbh Skincare&nbsp;and her founder journey. Today, we&rsquo;re diving into her newest venture,&nbsp;<a href="https://bouf.com/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=search-brand&amp;gad_source=1&amp;gad_campaignid=22603414312&amp;gbraid=0AAAAA_myOroih2RgRJ7RnAEEvYbdjWZ6j&amp;gclid=CjwKCAiAvaLLBhBFEiwAYCNTf-xIVk0tuZjH0Ry8FtvWFS89KG0btKWw1NEFxGgPYaesqI3GghGA2xoCQVsQAvD_BwE" data-stringify-link="https://bouf.com/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=search-brand&amp;gad_source=1&amp;gad_campaignid=22603414312&amp;gbraid=0AAAAA_myOroih2RgRJ7RnAEEvYbdjWZ6j&amp;gclid=CjwKCAiAvaLLBhBFEiwAYCNTf-xIVk0tuZjH0Ry8FtvWFS89KG0btKWw1NEFxGgPYaesqI3GghGA2xoCQVsQAvD_BwE" data-sk="tooltip_parent">Bouf</a>, though if you want to hear the full tbh launch story, check out her previous episode&nbsp;<a href="https://omny.fm/shows/the-lazy-ceo/34-tbh-skincare-how-rachael-wilde-merged-her-brand-with-boost-lab-5x-her-business-in-7-months" data-stringify-link="https://omny.fm/shows/the-lazy-ceo/34-tbh-skincare-how-rachael-wilde-merged-her-brand-with-boost-lab-5x-her-business-in-7-months" data-sk="tooltip_parent">HERE</a>.We also catch up on the last two years of&nbsp;<a href="https://tbhskincare.com/?srsltid=AfmBOopmdKrY5iY7_6Nusi_hablXq4uUUm7LpMb-LSyTzIca8KVkUDnN" data-stringify-link="https://tbhskincare.com/?srsltid=AfmBOopmdKrY5iY7_6Nusi_hablXq4uUUm7LpMb-LSyTzIca8KVkUDnN" data-sk="tooltip_parent">The Breakout Hack</a>&nbsp;including the rebrand, team restructuring, and all the behind-the-scenes work that set the brand up for global expansion.
In this episode, you&rsquo;ll learn:
<ul data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0">
<li data-stringify-indent="0" data-stringify-border="0">How influencer ambassadorships can turn into a&nbsp;$500K launch week.</li>
<li data-stringify-indent="0" data-stringify-border="0">The bold marketing campaigns that fuel Bouf&rsquo;s early success.</li>
<li data-stringify-indent="0" data-stringify-border="0">How Rachael grew as a leader while navigating team restructuring and scaling multiple businesses.</li>
</ul>
Connect with us: Follow The Lazy CEO Podcast:&nbsp;<a href="https://www.instagram.com/thelazyceo_podcast/" data-stringify-link="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a> Stay updated with Jane Lu:&nbsp;<a href="https://www.instagram.com/thelazyceo/" data-stringify-link="https://www.instagram.com/thelazyceo/" data-sk="tooltip_parent">@thelazyceo</a> Connect with Rachael:&nbsp;<a href="https://www.instagram.com/rachhwilde/" data-stringify-link="https://www.instagram.com/rachhwilde/" data-sk="tooltip_parent">@rachhwilde</a> Follow Rachael's brands:&nbsp;<a href="https://www.instagram.com/boufhaircare/" data-stringify-link="https://www.instagram.com/boufhaircare/" data-sk="tooltip_parent">@boufhaircare</a>&nbsp;<a href="https://www.instagram.com/thebreakouthack/" data-stringify-link="https://www.instagram.com/thebreakouthack/" data-sk="tooltip_parent">@thebreakouthack</a>&nbsp;<a href="https://www.instagram.com/boostlabco/" data-stringify-link="https://www.instagram.com/boostlabco/" data-sk="tooltip_parent">@boostlabco</a>

#133 Bouf: The Playbook Rachael Wilde Used to Make $500K in Sales in Its First Week

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/44fa994b-9e16-4bc6-b22f-b3d3017bd479/transcript

Personal Branding Pt 5: 

How does a busy founder actually find the time to build a personal brand? In Part 5 of Jane Lu’s mini-series, she breaks it down with the 7-11-4 Rule, showing what it takes for someone to know you, trust you, and engage with your brand.

You will learn
How the 7-11-4 Rule works: 7 hours of exposure, 11 touch points, and 4 locations to build trust and visibility
How to turn your existing life into content and create mini-series moments your audience will follow
How to batch content, plan weekly, rotate PR and outreach, and post consistently to grow your brand even with a busy schedule

There’s no perfect time to start, the hardest part is just showing up. Stay consistent, and two years from now, you’ll be grateful you started today.

Connect with us:
Follow The Lazy CEO Podcast:  @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo

Personal Branding Pt 5:&nbsp;
How does a busy founder actually find the time to build a personal brand? In Part 5 of Jane Lu&rsquo;s mini-series, she breaks it down with the 7-11-4 Rule, showing what it takes for someone to know you, trust you, and engage with your brand.
You will learn
<ul>
<li aria-level="1">How the 7-11-4 Rule works: 7 hours of exposure, 11 touch points, and 4 locations to build trust and visibility</li>
<li aria-level="1">How to turn your existing life into content and create mini-series moments your audience will follow</li>
<li aria-level="1">How to batch content, plan weekly, rotate PR and outreach, and post consistently to grow your brand even with a busy schedule</li>
</ul>
There&rsquo;s no perfect time to start, the hardest part is just showing up. Stay consistent, and two years from now, you&rsquo;ll be grateful you started today.
Connect with us: Follow The Lazy CEO Podcast: &nbsp;<a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast </a>Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/">@thelazyceo</a>

How the Heck Does a Busy Founder Find the Time

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/6f374730-d4ed-4449-bc6e-b3bd00020879/transcript

Help My Small Business: How to Leverage Social Media & UGC Creators to Grow Your Brand

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