This week on The Lazy CEO, Jane sits down with Kate Gaffil-Jeffries, the co-founder of Moodi - one of Australasia’s fastest-growing wellness brands. Kate turned down a six-figure graduate law offer, pet-sat to bootstrap production, and built a brand that now dominates over 70% of New Zealand’s functional drinks market and holds the #1 spot in supermarket protein bars.

In this episode, we get into:
How to create crazy demand that forces supermarket buyers to notice you.
The danger of trusting agencies with your ads before understanding them yourself.
How to use customer data to find your next best-selling product.
What it really takes to stay ahead of copycats in a crowded market.

Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo

Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Kate Gaffil-Jeffries: @kategatfield
Follow Moodi! @moodiblends

This week on The Lazy CEO, Jane sits down with Kate Gaffil-Jeffries, the co-founder of Moodi - one of Australasia&rsquo;s fastest-growing wellness brands. Kate turned down a six-figure graduate law offer, pet-sat to bootstrap production, and built a brand that now dominates over 70% of New Zealand&rsquo;s functional drinks market and holds the #1 spot in supermarket protein bars. In this episode, we get into:
<ul>
<li>How to create crazy demand that forces supermarket buyers to notice you.</li>
<li>The danger of trusting agencies with your ads before understanding them yourself.</li>
<li>How to use customer data to find your next best-selling product.</li>
<li>What it really takes to stay ahead of copycats in a crowded market.</li>
</ul>
Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at&nbsp;<a href="http://Amazon.com.au/thelazyceo">Amazon.com.au/thelazyceo</a> Connect with us: Follow The Lazy CEO podcast on Instagram: <a href="https://www.instagram.com/thelazyceo_podcast/?hl=en">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://instagram.com/thelazyceo">@thelazyceo</a> Stay updated with Kate Gaffil-Jeffries: <a href="https://www.instagram.com/kategatfield/?hl=en">@kategatfield</a> Follow Moodi! <a href="https://www.instagram.com/moodiblends/?hl=en">@moodiblends</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Moodi: From Zero Sales to 70% Market Share in 4 Years

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/26157771-5df8-462d-802f-b4f9002d962b/transcript

This week on The Lazy CEO, Jane Lu is joined by Meagan Pate, co-founder of STRAAND and COO and co-owner of Three Warriors, to unpack one of the biggest questions every founder faces: how do you know if your business idea is actually any good?

In this episode, they get into:
How to spot a genuine gap in the market versus a product nobody actually wants.
How much validation you need before investing serious money into an idea.
The difference between product-market fit and good marketing.
Knowing when to keep going and when it’s time to kill an idea.

If you haven't listened to Meagan's founder story yet, it's well worth a listen! She's got a wealth of knowledge when it comes to building consumer brands, so grab a pen and paper. Listen here: How Meagan Pate Is Building Brands That Make It Onto Global Shelves

Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast | @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Meagan: @meagan_pate_
See what Three Warriors is up to: @threewarriors
Check in on STRAAND: @straand.scalpcare

This week on The Lazy CEO, Jane Lu is joined by Meagan Pate, co-founder of <a href="https://www.straand.com.au/">STRAAND</a> and COO and co-owner of <a href="https://www.threewarriors.com.au/">Three Warriors</a>, to unpack one of the biggest questions every founder faces: how do you know if your business idea is actually any good? In this episode, they get into:
<ul>
<li>How to spot a genuine gap in the market versus a product nobody actually wants.</li>
<li>How much validation you need before investing serious money into an idea.</li>
<li>The difference between product-market fit and good marketing.</li>
<li>Knowing when to keep going and when it&rsquo;s time to kill an idea.</li>
</ul>
If you haven't listened to Meagan's founder story yet, it's well worth a listen! She's got a wealth of knowledge when it comes to building consumer brands, so grab a pen and paper. Listen here: <a href="https://omny.fm/shows/the-lazy-ceo/straand-three-warriors-how-meagan-pate-is-building-brands-that-make-it-onto-global-shelves">How Meagan Pate Is Building Brands That Make It Onto Global Shelves</a> Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at <a href="http://Amazon.com.au/thelazyceo">Amazon.com.au/thelazyceo</a> Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> | <a href="https://www.tiktok.com/@thelazyceopod/">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/">@thelazyceo</a> Connect with Meagan: <a href="https://www.instagram.com/meagan_pate_/">@meagan_pate</a>_ See what Three Warriors is up to: <a href="https://www.instagram.com/threewarriors/">@threewarriors</a> Check in on STRAAND: <a href="https://www.instagram.com/straand.scalpcare/">@straand.scalpcare</a>

How to Validate Your Business Idea Before You Invest Your Life Savings with Meagan Pate

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/f4aacbf6-7cd0-4a7b-aa12-b4ef003fb12b/transcript

This week on The Lazy CEO, I’m joined by Meagan Pate, co-founder of STRAAND and COO and co-owner of Three Warriors.

Meagan knows what it takes to turn a gap in the market into a global beauty brand. She’s helped scale Three Warriors into a multi-million-dollar business and co-founded STRAAND, which is rethinking the scalp care category entirely. From raising millions in capital to getting products onto the shelves of major global retailers, Meagan has plenty of lessons to share about what it actually takes to build and scale a consumer brand.

In this episode, we get into:
How to spot gaps in the market and turn them into products people actually want.
What it takes to get your products onto the shelves of major global retailers and take an Australian brand international.
The realities of raising $6M and building a venture-backed business.
The differences between scaling a bootstrapped brand and a venture-backed business.

Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Meagan: @meagan_pate_
See what Three Warriors is up to: @threewarriors
Check in on STRAAND: @straand.scalpcare

This week on The Lazy CEO, I&rsquo;m joined by Meagan Pate, co-founder of <a href="https://www.straand.com.au/?srsltid=AU7gw4WmYMu5vKxB21QW8jx04LaDu63GnYwGqm6yA253HchAcSaRt-c1">STRAAND</a> and COO and co-owner of <a href="https://www.threewarriors.com.au/?utm_source=google&amp;utm_medium=branded_newcustomer&amp;utm_campaign=23309800309&amp;utm_term=3+warriors+tan&amp;utm_content=188941951389&amp;gad_source=1&amp;gad_campaignid=23309800309&amp;gbraid=0AAAABCGy1rMhMquG8vGnaMhCkADLotwbk&amp;gclid=CjwKCAjw88HWBhA3EiwAo2Zd6CrjF3C9m87OdBfiy7vXuWCNw_RL9SuiWJph6fchAS0x8XB4gTBTxhoCaOgQAvD_BwE">Three Warriors</a>. Meagan knows what it takes to turn a gap in the market into a global beauty brand. She&rsquo;s helped scale Three Warriors into a multi-million-dollar business and co-founded STRAAND, which is rethinking the scalp care category entirely. From raising millions in capital to getting products onto the shelves of major global retailers, Meagan has plenty of lessons to share about what it actually takes to build and scale a consumer brand. In this episode, we get into:
<ul>
<li>How to spot gaps in the market and turn them into products people actually want.</li>
<li>What it takes to get your products onto the shelves of major global retailers and take an Australian brand international.</li>
<li>The realities of raising $6M and building a venture-backed business.</li>
<li>The differences between scaling a bootstrapped brand and a venture-backed business.</li>
</ul>
Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at&nbsp;<a href="http://Amazon.com.au/thelazyceo">Amazon.com.au/thelazyceo</a> Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Meagan: <a href="https://www.instagram.com/meagan_pate_/">@meagan_pate_</a> See what Three Warriors is up to: <a href="https://www.instagram.com/threewarriors/?hl=en">@threewarriors</a> Check in on STRAAND: <a href="https://www.instagram.com/straand.scalpcare/?hl=en">@straand.scalpcare</a>

STRAAND & Three Warriors: How Meagan Pate Is Building Brands That Make It Onto Global Shelves

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/3ade631d-f695-4277-b75a-b4e40165a101/transcript

In this episode of Help My Small Business, Jane is joined by Elysia Krstevski, founder of Meke Baby, to review Lisa’s travel company, Crooked Compass.

Crooked Compass offers unique journeys and experiences you won’t find with traditional travel companies. So how can Lisa turn what makes her business different into marketing that makes people want to book? Jane and Elysia unpack how to make the brand stand out, use Lisa’s expertise to bring the experiences to life and help her step out of the operational weeds so she can focus on growing the business.

Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast 
Stay updated with Jane Lu: @thelazyceo
Connect with Elysia: @elysiakrs
See what Mekė Baby is up to: @mekebaby.au

In this episode of Help My Small Business, Jane is joined by Elysia Krstevski, founder of<a href="https://mekebaby.com/?tw_source=google&amp;tw_adid=716507346144&amp;tw_campaign=21795841400&amp;tw_kwdid=kwd-2437557370249&amp;gad_source=1&amp;gad_campaignid=21795841400&amp;gbraid=0AAAAApuU5OKmTAJDbTVoa-Bdo4mhepn7Y&amp;gclid=CjwKCAjw88HWBhA3EiwAo2Zd6PT6tJSw90tkTbFYmogtxSFrj1-WQnfgg9dgR7V660ehNv9EwYMDBBoC26kQAvD_BwE"> Meke Baby</a>, to review Lisa&rsquo;s travel company, <a href="https://www.crooked-compass.com/">Crooked Compass</a>. Crooked Compass offers unique journeys and experiences you won&rsquo;t find with traditional travel companies. So how can Lisa turn what makes her business different into marketing that makes people want to book? Jane and Elysia unpack how to make the brand stand out, use Lisa&rsquo;s expertise to bring the experiences to life and help her step out of the operational weeds so she can focus on growing the business. Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at <a href="http://Amazon.com.au/thelazyceo">Amazon.com.au/thelazyceo</a> Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a>&nbsp; Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Elysia: <a href="https://www.instagram.com/elysiakrs/?hl=en">@elysiakrs</a> See what Mekė Baby is up to: <a href="https://www.instagram.com/mekebaby.au/?hl=en">@mekebaby.au</a>

Help My Small Business: How to Make People Want What You’re Selling

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/620c02e6-ce80-41f7-a46b-b4e4015143c5/transcript

Moodi: From Zero Sales to 70% Market Share in 4 Years

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