Personal Branding Pt 5: 

How does a busy founder actually find the time to build a personal brand? In Part 5 of Jane Lu’s mini-series, she breaks it down with the 7-11-4 Rule, showing what it takes for someone to know you, trust you, and engage with your brand.

You will learn
How the 7-11-4 Rule works: 7 hours of exposure, 11 touch points, and 4 locations to build trust and visibility
How to turn your existing life into content and create mini-series moments your audience will follow
How to batch content, plan weekly, rotate PR and outreach, and post consistently to grow your brand even with a busy schedule

There’s no perfect time to start, the hardest part is just showing up. Stay consistent, and two years from now, you’ll be grateful you started today.

Connect with us:
Follow The Lazy CEO Podcast:  @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo

Personal Branding Pt 5:&nbsp;
How does a busy founder actually find the time to build a personal brand? In Part 5 of Jane Lu&rsquo;s mini-series, she breaks it down with the 7-11-4 Rule, showing what it takes for someone to know you, trust you, and engage with your brand.
You will learn
<ul>
<li aria-level="1">How the 7-11-4 Rule works: 7 hours of exposure, 11 touch points, and 4 locations to build trust and visibility</li>
<li aria-level="1">How to turn your existing life into content and create mini-series moments your audience will follow</li>
<li aria-level="1">How to batch content, plan weekly, rotate PR and outreach, and post consistently to grow your brand even with a busy schedule</li>
</ul>
There&rsquo;s no perfect time to start, the hardest part is just showing up. Stay consistent, and two years from now, you&rsquo;ll be grateful you started today.
Connect with us: Follow The Lazy CEO Podcast: &nbsp;<a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast </a>Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/">@thelazyceo</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

How the Heck Does a Busy Founder Find the Time

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/6f374730-d4ed-4449-bc6e-b3bd00020879/transcript

In this episode of Help My Small Business, Jane is joined by Jessica Gordoun, co-founder and managing director of Ranged. Jess brings her expertise in retail strategy and brand growth to review COULEI, a low-tox skincare start-up founded by Elyssa.

By the end of the episode, you’ll learn:
How to generate excitement and demand before your product even launches.
How to convert a waitlist into loyal, paying customers.
How to leverage early traction to open doors to retail opportunities.

This episode offers actionable insights for founders looking to validate demand, build momentum pre-launch, and position their brand for successful retail expansion.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Jessica: LinkedIn
Follow Ranged Group: @ranged_group

In this episode of Help My Small Business, Jane is joined by Jessica Gordoun, co-founder and managing director of Ranged. Jess brings her expertise in retail strategy and brand growth to review <a href="https://coulei.com.au/password" data-sk="tooltip_parent">COULEI</a>, a low-tox skincare start-up founded by Elyssa. By the end of the episode, you&rsquo;ll learn:
<ul data-list-tree="true" data-indent="0" data-border="0">
<li>How to generate excitement and demand before your product even launches.</li>
<li>How to convert a waitlist into loyal, paying customers.</li>
<li>How to leverage early traction to open doors to retail opportunities.</li>
</ul>
This episode offers actionable insights for founders looking to validate demand, build momentum pre-launch, and position their brand for successful retail expansion. Connect with us: Follow The Lazy CEO Podcast: <a href="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/" data-sk="tooltip_parent">@thelazyceo</a> Connect with Jessica: <a href="https://www.linkedin.com/in/jessicagordoun/?originalSubdomain=au" data-sk="tooltip_parent">LinkedIn</a> Follow Ranged Group: <a href="https://www.instagram.com/ranged_group/" data-sk="tooltip_parent">@ranged_group</a>

Help My Small Business: How to Build a Brand Buyers Want on Their Shelves

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/297c5af0-1a1f-49e0-ab12-b3fa006f629c/transcript

This week on The Lazy CEO Podcast, Jane sits down with Michael Ramsey, Co-founder and Co-Director of STRONG Pilates - the global fitness brand redefining the Pilates industry by combining low-impact movement with high-intensity strength and cardio.

Michael’s journey began as an early F45 franchisee in Australia, running six studios. A broken ankle led him to Pilates for rehab, an Instagram search introduced him to the Rowformer, and a single trip to the U.S. laid the foundation for what would become STRONG. Today, the brand boasts 100+ studios in 14 countries and is one of the fastest-growing fitness franchises in the world, generating $80M in annual revenue in just six years.

In this episode, you'll learn:
How to build a bold, timeless brand even when the industry pushes back
The systems and marketing levers that actually move the needle for service-based businesses
How to innovate and scale without burning out

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Michael: @ramslegit
Follow STRONG pilates: @strong

This week on The Lazy CEO Podcast, Jane sits down with Michael Ramsey, Co-founder and Co-Director of STRONG Pilates - the global fitness brand redefining the Pilates industry by combining low-impact movement with high-intensity strength and cardio. Michael&rsquo;s journey began as an early F45 franchisee in Australia, running six studios. A broken ankle led him to Pilates for rehab, an Instagram search introduced him to the Rowformer, and a single trip to the U.S. laid the foundation for what would become STRONG. Today, the brand boasts 100+ studios in 14 countries and is one of the fastest-growing fitness franchises in the world, generating $80M in annual revenue in just six years. In this episode, you'll learn:
<ol data-list-tree="true" data-indent="0" data-border="0">
<li>How to build a bold, timeless brand even when the industry pushes back</li>
<li>The systems and marketing levers that actually move the needle for service-based businesses</li>
<li>How to innovate and scale without burning out</li>
</ol>
Connect with us: Follow The Lazy CEO Podcast: <a href="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/" data-sk="tooltip_parent">@thelazyceo</a> Connect with Michael: <a href="https://www.instagram.com/ramslegit/" data-sk="tooltip_parent">@ramslegit</a> Follow STRONG pilates: <a href="https://www.instagram.com/strong/" data-sk="tooltip_parent">@strong</a>

#136 STRONG Pilates: How Michael Ramsey Built the $80M Brand Redefining Fitness

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/8a793314-f4b3-4a74-a8d5-b3f3002a1e9f/transcript

This week on The Lazy CEO Podcast, Jane is joined by Jessica Gordoun, co founder and Managing Director of Ranged, a company helping consumer brands elevate their reach and break into traditional retail.

You’ll probably recognise some of the brands Ranged has helped scale, including FUNDAY Natural Sweets, Pistachio Papi, Muscle Nation, and Gem. Jessica is deep in the retail trenches, and in this episode Jane grills her on the question every consumer brand eventually asks.

How do you get onto shelves?

They dive into the retailer’s perspective as Jessica breaks down
What buyers actually want to see and what instantly turns them off
How to approach buyers and tailor your pitch so it lands
The real risks of launching into big supermarkets like coles and woolworths
When retail is not the right move and how to know if you are ready
How to set your brand up for sustainable growth instead of a short term spike

If you are a consumer brand thinking about retail or already exploring it, this episode will save you time, money, and a whole lot of pain.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Jessica: LinkedIn
Follow Ranged Group: @ranged_group

This week on The Lazy CEO Podcast, Jane is joined by Jessica Gordoun, co founder and Managing Director of Ranged, a company helping consumer brands elevate their reach and break into traditional retail. You&rsquo;ll probably recognise some of the brands Ranged has helped scale, including FUNDAY Natural Sweets, Pistachio Papi, Muscle Nation, and Gem. Jessica is deep in the retail trenches, and in this episode Jane grills her on the question every consumer brand eventually asks. How do you get onto shelves? They dive into the retailer&rsquo;s perspective as Jessica breaks down
<ol data-list-tree="true" data-indent="0" data-border="0">
<li>What buyers actually want to see and what instantly turns them off</li>
<li>How to approach buyers and tailor your pitch so it lands</li>
<li>The real risks of launching into big supermarkets like coles and woolworths</li>
<li>When retail is not the right move and how to know if you are ready</li>
<li>How to set your brand up for sustainable growth instead of a short term spike</li>
</ol>
If you are a consumer brand thinking about retail or already exploring it, this episode will save you time, money, and a whole lot of pain. Connect with us: Follow The Lazy CEO Podcast: <a href="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/" data-sk="tooltip_parent">@thelazyceo</a> Connect with Jessica: <a href="https://www.linkedin.com/in/jessicagordoun/?originalSubdomain=au" data-sk="tooltip_parent">LinkedIn</a> Follow Ranged Group: <a href="https://www.instagram.com/ranged_group/" data-sk="tooltip_parent">@ranged_group</a>

#135 Ranged: How to Pitch Big Retailers and Win Shelf Space

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/2d00fc18-4c15-4ddc-ab8c-b3eb017dd768/transcript

How the Heck Does a Busy Founder Find the Time

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