This week on The Lazy CEO, Jane sits down with Kate Gaffil-Jeffries, the co-founder of Moodi - one of Australasia’s fastest-growing wellness brands. Kate turned down a six-figure graduate law offer, pet-sat to bootstrap production, and built a brand that now dominates over 70% of New Zealand’s functional drinks market and holds the #1 spot in supermarket protein bars.

In this episode, we get into:
How to create crazy demand that forces supermarket buyers to notice you.
The danger of trusting agencies with your ads before understanding them yourself.
How to use customer data to find your next best-selling product.
What it really takes to stay ahead of copycats in a crowded market.

Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo

Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Kate Gaffil-Jeffries: @kategatfield
Follow Moodi! @moodiblends

This week on The Lazy CEO, Jane sits down with Kate Gaffil-Jeffries, the co-founder of Moodi - one of Australasia&rsquo;s fastest-growing wellness brands. Kate turned down a six-figure graduate law offer, pet-sat to bootstrap production, and built a brand that now dominates over 70% of New Zealand&rsquo;s functional drinks market and holds the #1 spot in supermarket protein bars. In this episode, we get into:
<ul>
<li>How to create crazy demand that forces supermarket buyers to notice you.</li>
<li>The danger of trusting agencies with your ads before understanding them yourself.</li>
<li>How to use customer data to find your next best-selling product.</li>
<li>What it really takes to stay ahead of copycats in a crowded market.</li>
</ul>
Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at&nbsp;<a href="http://Amazon.com.au/thelazyceo">Amazon.com.au/thelazyceo</a> Connect with us: Follow The Lazy CEO podcast on Instagram: <a href="https://www.instagram.com/thelazyceo_podcast/?hl=en">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://instagram.com/thelazyceo">@thelazyceo</a> Stay updated with Kate Gaffil-Jeffries: <a href="https://www.instagram.com/kategatfield/?hl=en">@kategatfield</a> Follow Moodi! <a href="https://www.instagram.com/moodiblends/?hl=en">@moodiblends</a>

Moodi: From Zero Sales to 70% Market Share in 4 Years

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/26157771-5df8-462d-802f-b4f9002d962b/transcript

This week on The Lazy CEO, Jane Lu is joined by Meagan Pate, co-founder of STRAAND and COO and co-owner of Three Warriors, to unpack one of the biggest questions every founder faces: how do you know if your business idea is actually any good?

In this episode, they get into:
How to spot a genuine gap in the market versus a product nobody actually wants.
How much validation you need before investing serious money into an idea.
The difference between product-market fit and good marketing.
Knowing when to keep going and when it’s time to kill an idea.

If you haven't listened to Meagan's founder story yet, it's well worth a listen! She's got a wealth of knowledge when it comes to building consumer brands, so grab a pen and paper. Listen here: How Meagan Pate Is Building Brands That Make It Onto Global Shelves

Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast | @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Meagan: @meagan_pate_
See what Three Warriors is up to: @threewarriors
Check in on STRAAND: @straand.scalpcare

This week on The Lazy CEO, Jane Lu is joined by Meagan Pate, co-founder of <a href="https://www.straand.com.au/">STRAAND</a> and COO and co-owner of <a href="https://www.threewarriors.com.au/">Three Warriors</a>, to unpack one of the biggest questions every founder faces: how do you know if your business idea is actually any good? In this episode, they get into:
<ul>
<li>How to spot a genuine gap in the market versus a product nobody actually wants.</li>
<li>How much validation you need before investing serious money into an idea.</li>
<li>The difference between product-market fit and good marketing.</li>
<li>Knowing when to keep going and when it&rsquo;s time to kill an idea.</li>
</ul>
If you haven't listened to Meagan's founder story yet, it's well worth a listen! She's got a wealth of knowledge when it comes to building consumer brands, so grab a pen and paper. Listen here: <a href="https://omny.fm/shows/the-lazy-ceo/straand-three-warriors-how-meagan-pate-is-building-brands-that-make-it-onto-global-shelves">How Meagan Pate Is Building Brands That Make It Onto Global Shelves</a> Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at <a href="http://Amazon.com.au/thelazyceo">Amazon.com.au/thelazyceo</a> Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> | <a href="https://www.tiktok.com/@thelazyceopod/">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/">@thelazyceo</a> Connect with Meagan: <a href="https://www.instagram.com/meagan_pate_/">@meagan_pate</a>_ See what Three Warriors is up to: <a href="https://www.instagram.com/threewarriors/">@threewarriors</a> Check in on STRAAND: <a href="https://www.instagram.com/straand.scalpcare/">@straand.scalpcare</a>

How to Validate Your Business Idea Before You Invest Your Life Savings with Meagan Pate

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/f4aacbf6-7cd0-4a7b-aa12-b4ef003fb12b/transcript

This week on The Lazy CEO, I’m joined by Meagan Pate, co-founder of STRAAND and COO and co-owner of Three Warriors.

Meagan knows what it takes to turn a gap in the market into a global beauty brand. She’s helped scale Three Warriors into a multi-million-dollar business and co-founded STRAAND, which is rethinking the scalp care category entirely. From raising millions in capital to getting products onto the shelves of major global retailers, Meagan has plenty of lessons to share about what it actually takes to build and scale a consumer brand.

In this episode, we get into:
How to spot gaps in the market and turn them into products people actually want.
What it takes to get your products onto the shelves of major global retailers and take an Australian brand international.
The realities of raising $6M and building a venture-backed business.
The differences between scaling a bootstrapped brand and a venture-backed business.

Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Meagan: @meagan_pate_
See what Three Warriors is up to: @threewarriors
Check in on STRAAND: @straand.scalpcare

This week on The Lazy CEO, I&rsquo;m joined by Meagan Pate, co-founder of <a href="https://www.straand.com.au/?srsltid=AU7gw4WmYMu5vKxB21QW8jx04LaDu63GnYwGqm6yA253HchAcSaRt-c1">STRAAND</a> and COO and co-owner of <a href="https://www.threewarriors.com.au/?utm_source=google&amp;utm_medium=branded_newcustomer&amp;utm_campaign=23309800309&amp;utm_term=3+warriors+tan&amp;utm_content=188941951389&amp;gad_source=1&amp;gad_campaignid=23309800309&amp;gbraid=0AAAABCGy1rMhMquG8vGnaMhCkADLotwbk&amp;gclid=CjwKCAjw88HWBhA3EiwAo2Zd6CrjF3C9m87OdBfiy7vXuWCNw_RL9SuiWJph6fchAS0x8XB4gTBTxhoCaOgQAvD_BwE">Three Warriors</a>. Meagan knows what it takes to turn a gap in the market into a global beauty brand. She&rsquo;s helped scale Three Warriors into a multi-million-dollar business and co-founded STRAAND, which is rethinking the scalp care category entirely. From raising millions in capital to getting products onto the shelves of major global retailers, Meagan has plenty of lessons to share about what it actually takes to build and scale a consumer brand. In this episode, we get into:
<ul>
<li>How to spot gaps in the market and turn them into products people actually want.</li>
<li>What it takes to get your products onto the shelves of major global retailers and take an Australian brand international.</li>
<li>The realities of raising $6M and building a venture-backed business.</li>
<li>The differences between scaling a bootstrapped brand and a venture-backed business.</li>
</ul>
Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at&nbsp;<a href="http://Amazon.com.au/thelazyceo">Amazon.com.au/thelazyceo</a> Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Meagan: <a href="https://www.instagram.com/meagan_pate_/">@meagan_pate_</a> See what Three Warriors is up to: <a href="https://www.instagram.com/threewarriors/?hl=en">@threewarriors</a> Check in on STRAAND: <a href="https://www.instagram.com/straand.scalpcare/?hl=en">@straand.scalpcare</a>

STRAAND & Three Warriors: How Meagan Pate Is Building Brands That Make It Onto Global Shelves

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/3ade631d-f695-4277-b75a-b4e40165a101/transcript

In this episode of Help My Small Business, Jane is joined by Elysia Krstevski, founder of Meke Baby, to review Lisa’s travel company, Crooked Compass.

Crooked Compass offers unique journeys and experiences you won’t find with traditional travel companies. So how can Lisa turn what makes her business different into marketing that makes people want to book? Jane and Elysia unpack how to make the brand stand out, use Lisa’s expertise to bring the experiences to life and help her step out of the operational weeds so she can focus on growing the business.

Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast 
Stay updated with Jane Lu: @thelazyceo
Connect with Elysia: @elysiakrs
See what Mekė Baby is up to: @mekebaby.au

In this episode of Help My Small Business, Jane is joined by Elysia Krstevski, founder of<a href="https://mekebaby.com/?tw_source=google&amp;tw_adid=716507346144&amp;tw_campaign=21795841400&amp;tw_kwdid=kwd-2437557370249&amp;gad_source=1&amp;gad_campaignid=21795841400&amp;gbraid=0AAAAApuU5OKmTAJDbTVoa-Bdo4mhepn7Y&amp;gclid=CjwKCAjw88HWBhA3EiwAo2Zd6PT6tJSw90tkTbFYmogtxSFrj1-WQnfgg9dgR7V660ehNv9EwYMDBBoC26kQAvD_BwE"> Meke Baby</a>, to review Lisa&rsquo;s travel company, <a href="https://www.crooked-compass.com/">Crooked Compass</a>. Crooked Compass offers unique journeys and experiences you won&rsquo;t find with traditional travel companies. So how can Lisa turn what makes her business different into marketing that makes people want to book? Jane and Elysia unpack how to make the brand stand out, use Lisa&rsquo;s expertise to bring the experiences to life and help her step out of the operational weeds so she can focus on growing the business. Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at <a href="http://Amazon.com.au/thelazyceo">Amazon.com.au/thelazyceo</a> Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a>&nbsp; Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Elysia: <a href="https://www.instagram.com/elysiakrs/?hl=en">@elysiakrs</a> See what Mekė Baby is up to: <a href="https://www.instagram.com/mekebaby.au/?hl=en">@mekebaby.au</a>

Help My Small Business: How to Make People Want What You’re Selling

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/620c02e6-ce80-41f7-a46b-b4e4015143c5/transcript

This week on The Lazy CEO, Jane is joined again by the founder of Hairification, Jordan Mylius, for part two of their conversation. Last time, they talked about everything Jordan got right to grow Hairification to $20 million in sales in just two years. This time, they're flipping the conversation to the mistakes they've made along the way.

In this episode, we get into:
Why positive feedback doesn't always translate into actual sales.
How over-ordering stock can tie up cash and put pressure on your business.
The people decisions founders can get wrong, and the role fear plays in those choices.

Listen to part one of our chat with Jordan - Hairification: How to Get on Shelves AND Stay There

Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo

Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Jordan: @mistermylius
Follow Hairification! @hairification_haircare

This week on The Lazy CEO, Jane is joined again by the founder of <a href="https://hairification.com/">Hairification</a>, Jordan Mylius, for part two of their conversation. Last time, they talked about everything Jordan got right to grow Hairification to $20 million in sales in just two years. This time, they're flipping the conversation to the mistakes they've made along the way. In this episode, we get into:
<ul>
<li>Why positive feedback doesn't always translate into actual sales.</li>
<li>How over-ordering stock can tie up cash and put pressure on your business.</li>
<li>The people decisions founders can get wrong, and the role fear plays in those choices.</li>
</ul>
Listen to part one of our chat with Jordan - <a href="https://omny.fm/shows/the-lazy-ceo/hairification-how-to-get-on-shelves-and-stay-there">Hairification: How to Get on Shelves AND Stay There</a> Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at <a href="http://Amazon.com.au/thelazyceo">Amazon.com.au/thelazyceo</a> Connect with us: Follow The Lazy CEO podcast on Instagram: <a href="https://www.instagram.com/thelazyceo_podcast/?hl=en">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://instagram.com/thelazyceo">@thelazyceo</a> Stay updated with Jordan: <a href="https://www.instagram.com/mistermylius/">@mistermylius</a> Follow Hairification! <a href="https://www.instagram.com/hairification_haircare/">@hairification_haircare</a>

Hairification: The Costly Mistakes Founders Make When Scaling a Business

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/d1d4505a-f070-478d-bfac-b4e1005e2d1c/transcript

This week on The Lazy CEO podcast, Jane is joined by Elysia Krstevski, founder of Mekė Baby. Elysia came up with the idea after battling mastitis as a new mum and realising there was no easy way to safely warm expressed breast milk while out with her baby. With no product development experience, she decided to create the solution herself. Three years later, Mekė Baby has sold out seven times and landed on the shelves of Baby Bunting.

In this episode, they get into:
How Elysia turned a personal problem into a product, then built an entirely new category around it.
How she convinced Baby Bunting to back a category that barely existed, and why she turned down international distribution opportunities early on.
How Elysia has dealt with copycats.


Whether you're building a product from scratch or trying to take your business into retail, Elysia's story is a great reminder that some of the best business ideas start with a problem you can't believe hasn't already been solved.

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Elysia: @elysiakrs
See what Mekė Baby is up to: @mekebaby.au

This week on The Lazy CEO podcast, Jane is joined by Elysia Krstevski, founder of <a href="https://mekebaby.com/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAcGRvZgJzcnRjBmFwcF9pZA85MzY2MTk3NDMzOTI0NTkAAaf85Z1E7bBiyNcAUOuzx3UodtuWaDD5Uq28wsP9wNHyTIPhOzXc2y7CziUtng_aem_oRqXDsF3piRBG_vw4nQldw">Mekė Baby</a>. Elysia came up with the idea after battling mastitis as a new mum and realising there was no easy way to safely warm expressed breast milk while out with her baby. With no product development experience, she decided to create the solution herself. Three years later, Mekė Baby has sold out seven times and landed on the shelves of Baby Bunting. In this episode, they get into:
<ul>
<li>How Elysia turned a personal problem into a product, then built an entirely new category around it.</li>
<li>How she convinced Baby Bunting to back a category that barely existed, and why she turned down international distribution opportunities early on.</li>
<li>How Elysia has dealt with copycats.</li>
</ul>
 Whether you're building a product from scratch or trying to take your business into retail, Elysia's story is a great reminder that some of the best business ideas start with a problem you can't believe hasn't already been solved. Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Elysia: <a href="https://www.instagram.com/elysiakrs/?hl=en">@elysiakrs</a> See what Mekė Baby is up to: <a href="https://www.instagram.com/mekebaby.au/?hl=en">@mekebaby.au</a>

Mekė Baby: How Elysia Krstevski Built a New Category and Won Over Baby Bunting

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/6cef461c-e746-47aa-ae36-b4da00abaaab/transcript

In this episode of Help My Small Business, Jane and Ethan Yong, founder of UmamiPapi, review Neon Goat, a natural deodorant brand for tween and teenage boys.
The challenge? Boys are the consumers, but Mum is the one buying it.

Jane and Ethan unpack how Neon Goat can appeal to both audiences, from branding and social to building trust with parents without losing its cool factor with kids.

By the end of this episode, you'll learn:
How to build for both the buyer and the consumer
How to make a brand feel cool while still building trust
How to market to two very different audiences

Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Ethan: @flavourenhancer621
Follow UmamiPapi!: @itsumamipapi

In this episode of Help My Small Business, Jane and Ethan Yong, founder of <a href="https://umamipapi.com.au/collections/chilli-oil?srsltid=AU7gw4XAIRmYk93hoyUircY9SjargDfFc8KywJITvwyoMau_Ls459pqi">UmamiPapi</a>, review <a href="https://neongoat.com.au/?srsltid=AU7gw4WdOXCwm4jEnc_EhR-74DHZHrCp6yBzkEODGNXO-wfB6bE7-wiQ">Neon Goat</a>, a natural deodorant brand for tween and teenage boys. The challenge? Boys are the consumers, but Mum is the one buying it. Jane and Ethan unpack how Neon Goat can appeal to both audiences, from branding and social to building trust with parents without losing its cool factor with kids. By the end of this episode, you'll learn:
<ul>
<li>How to build for both the buyer and the consumer</li>
<li>How to make a brand feel cool while still building trust</li>
<li>How to market to two very different audiences</li>
</ul>
Connect with us: Follow The Lazy CEO podcast on Instagram: <a href="https://www.instagram.com/thelazyceo_podcast/?hl=en">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://instagram.com/thelazyceo">@thelazyceo</a> Stay updated with Ethan: <a href="https://www.instagram.com/flavourenhancer621/">@flavourenhancer621</a> Follow UmamiPapi!: <a href="https://www.instagram.com/itsumamipapi/">@itsumamipapi</a>

Help My Small Business: How Do You make A Product Kids Want And Parents Will Buy?

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/94ae7cd1-d147-4247-afb2-b4d3005a5ae2/transcript

This week on The Lazy CEO, I’m joined by Ethan Yong, founder of UmamiPapi. Ethan started making chilli oil during COVID while working his first job as a graduate, spending his weekends cooking and packing orders before and after work.

A few years later, UmamiPapi is a 7-figure business, stocked in thousands of retailers including every Coles store nationally, exporting to Malaysia and the UAE. And if that wasn’t enough, Gordon Ramsay tasted the chilli oil and gave it his very own verdict: “absolutely fucking delicious.”

In this episode, we get into:
What it was actually like building a food business from scratch while working a full-time job.
The biggest mistakes Ethan made while scaling a bootstrapped business.
How to build a brand that stands out in such a competitive category.
What it was really like appearing on Gordon Ramsay’s Food Stars.

Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Ethan: @flavourenhancer621
Follow UmamiPapi!: @itsumamipapi 

This week on The Lazy CEO, I&rsquo;m joined by Ethan Yong, founder of UmamiPapi. Ethan started making chilli oil during COVID while working his first job as a graduate, spending his weekends cooking and packing orders before and after work.
A few years later, UmamiPapi is a 7-figure business, stocked in thousands of retailers including every Coles store nationally, exporting to Malaysia and the UAE. And if that wasn&rsquo;t enough, Gordon Ramsay tasted the chilli oil and gave it his very own verdict: &ldquo;absolutely fucking delicious.&rdquo;
In this episode, we get into:
<ul>
<li>What it was actually like building a food business from scratch while working a full-time job.</li>
<li>The biggest mistakes Ethan made while scaling a bootstrapped business.</li>
<li>How to build a brand that stands out in such a competitive category.</li>
<li>What it was really like appearing on Gordon Ramsay&rsquo;s Food Stars.</li>
</ul>
Connect with us: Follow The Lazy CEO podcast on Instagram: <a href="https://www.instagram.com/thelazyceo_podcast/?hl=en">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://instagram.com/thelazyceo">@thelazyceo</a> Stay updated with Ethan: <a href="https://www.instagram.com/flavourenhancer621/">@flavourenhancer621</a> Follow UmamiPapi!: <a href="https://www.instagram.com/itsumamipapi/">@itsumamipapi</a>&nbsp;

UmamiPapi: From Cooking Chilli Oil in His Kitchen to Building a 7-Figure Brand Gordon Ramsay Loves

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/01c0f704-4978-4383-8289-b4cc0069402d/transcript

This week on The Lazy CEO, Jane is joined by the founder of Hairification, Jordan Mylius. Hairification has hit $20 million in turnover in just three years and expanded into some of the biggest retailers across Australia and overseas.

But getting onto retail shelves is only half the battle. The real challenge is proving your product works, staying ranged and turning that first retail opportunity into serious growth.

In this episode, we get into:
What retailers actually look at once your product is on the shelves, and what good sell-through really looks like.
How quickly retailers decide whether a product is working and what can make or break your relationship with them.
The hidden costs of major retail that founders often don't see coming.

Listen to Jordan's founder story - Hairification: How Jordan Mylius Sold His Brand Nationwide Before Having a Product

Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Jordan: @mistermylius
Follow Hairification! @hairification_haircare

This week on The Lazy CEO, Jane is joined by the founder of Hairification, Jordan Mylius. Hairification has hit $20 million in turnover in just three years and expanded into some of the biggest retailers across Australia and overseas. But getting onto retail shelves is only half the battle. The real challenge is proving your product works, staying ranged and turning that first retail opportunity into serious growth. In this episode, we get into:
<ul>
<li>What retailers actually look at once your product is on the shelves, and what good sell-through really looks like.</li>
<li>How quickly retailers decide whether a product is working and what can make or break your relationship with them.</li>
<li>The hidden costs of major retail that founders often don't see coming.</li>
</ul>
Listen to Jordan's founder story -&nbsp;<a href="https://omny.fm/shows/the-lazy-ceo/122-hairification-how-jordan-mylius-sold-his-brand-nationwide-before-having-a-product">Hairification: How Jordan Mylius Sold His Brand Nationwide Before Having a Product</a> Connect with us: Follow The Lazy CEO podcast on Instagram: <a href="https://www.instagram.com/thelazyceo_podcast/?hl=en">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://instagram.com/thelazyceo">@thelazyceo</a> Stay updated with Jordan: <a href="https://www.instagram.com/mistermylius/">@mistermylius</a> Follow Hairification! <a href="https://www.instagram.com/hairification_haircare/">@hairification_haircare</a>

Hairification: How to Get on Shelves AND Stay There

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/32b0d6ce-3835-48d1-b799-b4c50047077c/transcript

This week on The Lazy CEO, Jane is joined by Renata Black, co-founder and CEO of EBY, the performance intimates brand that's grown from $10 million to $75 million in revenue in just 3 years, while competing against some of the biggest names in the industry.

What makes Renata's story so compelling is that this wasn't an overnight success. She spent years refining the business, received 436 investor nos, nearly lost the company, and even put her family's life savings on the line before everything finally clicked.

In this episode, we get into:
Why the founders who make it aren't always the smartest, but the ones who can endure the most pain.
How Renata built a category-defining product by obsessing over customer problems.
Why she believes innovation is what separates market leaders from everyone else.
The storytelling behind EBY's sold-out launches and the marketing strategy that's helped the brand stand out in a crowded category.

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Renata: @renatamblack
Check out EBY: @joineby

This week on The Lazy CEO, Jane is joined by Renata Black, co-founder and CEO of EBY, the performance intimates brand that's grown from $10 million to $75 million in revenue in just 3 years, while competing against some of the biggest names in the industry. What makes Renata's story so compelling is that this wasn't an overnight success. She spent years refining the business, received 436 investor nos, nearly lost the company, and even put her family's life savings on the line before everything finally clicked. In this episode, we get into:
<ul>
<li>Why the founders who make it aren't always the smartest, but the ones who can endure the most pain.</li>
<li>How Renata built a category-defining product by obsessing over customer problems.</li>
<li>Why she believes innovation is what separates market leaders from everyone else.</li>
<li>The storytelling behind EBY's sold-out launches and the marketing strategy that's helped the brand stand out in a crowded category.</li>
</ul>
Connect with us:&nbsp; Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Renata: <a href="https://www.instagram.com/renatamblack/?hl=en">@renatamblack</a> Check out EBY: <a href="https://www.instagram.com/joineby/?hl=en">@joineby</a>

EBY: How Renata Black Turned 436 Investor Nos Into a $75M Business

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/76b1c400-d3dc-408c-9fa0-b4be006a7ad3/transcript

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

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