The Lazy CEO Podcast with Jane LuThis week on The Lazy CEO Podcast, Jane is joined by Jessica Gordoun, co founder and Managing Director of Ranged, a company helping consumer brands elevate their reach and break into traditional retail.
You’ll probably recognise some of the brands Ranged has helped scale, including FUNDAY Natural Sweets, Pistachio Papi, Muscle Nation, and Gem. Jessica is deep in the retail trenches, and in this episode Jane grills her on the question every consumer brand eventually asks.
How do you get onto shelves?
They dive into the retailer’s perspective as Jessica breaks down
- What buyers actually want to see and what instantly turns them off
- How to approach buyers and tailor your pitch so it lands
- The real risks of launching into big supermarkets like coles and woolworths
- When retail is not the right move and how to know if you are ready
- How to set your brand up for sustainable growth instead of a short term spike
If you are a consumer brand thinking about retail or already exploring it, this episode will save you time, money, and a whole lot of pain.
Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Jessica: LinkedInFollow Ranged Group: @ranged_group
In 1 playlist(s)
The Lazy CEO Podcast with Jane Lu
Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrep…Social links
Follow podcast
Recent clips
Quay Australia & OTRA Eyewear Pt. 2: What Nobody Tells You About Selling Your Business and Building Again
35:11
Quay Australia & OTRA Eyewear Pt. 1: How Linda Hammond Built a 9-Figure Eyewear Brand That Took Over the World
29:16
Good Stress vs Bad Stress: What Nobody Tells You About Building a Business
11:35