Rule #7 is to ungate your funnel ... OK, well most of it. If you force every buyer down the same road, they often won't make it to your destination. Considering the benefits of opening up some of your content rather than gating it can help you simplify your sequences and improve your overall win rate. 

The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #17)