Rule #5 is to educate your buyers at scale in order to reduce the buying cycle. Healthcare leaders are flooded with noise everyday, so you can expedite the road to a sale by focusing on the buyer's journey as opposed to your selling journey. When you see your role as educating rather than forcing someone down a funnel, you create moments of trust that lead to faster results. 

The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #15) 

Rule #5 is to educate your buyers at scale in order to reduce the buying cycle. Healthcare leaders are flooded with noise everyday, so you can expedite the road to a sale by focusing on the buyer's journey as opposed to your selling journey. When you see your role as educating rather than forcing someone down a funnel, you create moments of trust that lead to faster results. 
The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #15)

Current healthcare marketing doesn’t reflect the current realities of choices. On the Relevant Podcast Channel, award-winning healthcare thought leader Jared Johnson and a rotating set of guest hosts challenge the conventional wisdom of healthcare B2B and B2C marketing, technology, careers, and leadership. 

Current healthcare marketing doesn’t reflect the current realities of choices. On the Relevant Podcast Channel, award-winning healthcare thought leader Jared Johnson and a rotating set of guest hosts challenge the conventional wisdom of healthcare B2B and B2C marketing, technology, careers, and leadership.

Relevant

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 

Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like Healthcare Rap, intriguing perspectives like Healthcare Transformers, and fresh voices including Erica Olenski Johansen, Shiva Mirhosseini, and more. One subscription. All the podcasts you need. All for free. 

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 
Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like <a href="https://shiftforwardhealth.com/show/healthcare-rap/">Healthcare Rap</a>, intriguing perspectives like <a href="https://shiftforwardhealth.com/show/healthcare-transformers/">Healthcare Transformers</a>, and fresh voices including <a href="https://shiftforwardhealth.com/show/trauma-informed-life/">Erica Olenski Johansen</a>, <a href="https://shiftforwardhealth.com/show/paving-the-path/">Shiva Mirhosseini</a>, and more. One subscription. All the podcasts you need. All for free.

NEW RULES: Educate Your Buyers At Scale (#5)

The founders of Forevity Health, Taylor Wright and Josh Hall, discuss their mission to make preventive health more obtainable, the evolution of health coaching and longevity, and what they’re learning about consumer health behaviors that might surprise you. 

All that, plus the Flava of the Week about the launch of Claude for Healthcare. As the counterpart to ChatGPT’s announcement just days prior, how is Anthropic’s tool positioning itself to help health consumers, and what should we be paying attention to as the GenAI healthcare wars are at a fever pitch? 

REQUEST OUR MEDIA KIT 

Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today. 

(#481) 

The founders of Forevity Health, Taylor Wright and Josh Hall, discuss their mission to make preventive health more obtainable, the evolution of health coaching and longevity, and what they&rsquo;re learning about consumer health behaviors that might surprise you.&nbsp;
All that, plus the Flava of the Week about the launch of Claude for Healthcare. As the counterpart to ChatGPT&rsquo;s announcement just days prior, how is Anthropic&rsquo;s tool positioning itself to help health consumers, and what should we be paying attention to as the GenAI healthcare wars are at a fever pitch?&nbsp;
REQUEST OUR MEDIA KIT&nbsp;
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.&nbsp;
(#481)&nbsp;

How Health Coaching & Testing Give You Answers Your Doctor Doesn't Have (#481) 

New wearables and connected personal health devices dominated the digital health hall at CES '26. Jared gives you a tour of what caught his eye, including news from Bhuvan Srinivasan, Chief Business Officer at Ultrahuman, Bruno Carriel, Head of Product Development at Withings, and Jonathan Baggia, Global Marketing Manager for Renpho. 

All that, plus our Shout Out to listeners in the GLP-1 space. 

REQUEST OUR MEDIA KIT 

Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today. 

(#480) 

New wearables and connected personal health devices dominated the digital health hall at CES '26. Jared gives you a tour of what caught his eye, including news from&nbsp;Bhuvan Srinivasan, Chief Business Officer at Ultrahuman, Bruno Carriel, Head of Product Development at Withings, and Jonathan Baggia, Global Marketing Manager for Renpho.&nbsp;
All that, plus our Shout Out to listeners in the GLP-1 space.&nbsp;
REQUEST OUR MEDIA KIT&nbsp;
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.&nbsp;
(#480)&nbsp;

CES ’26 Digital Health Tour (#480) 

OnMed CEO Karthik Ganesh joins Alan Washington, President and CEO of 22Beacon, and Earl Martin Phalen, Founder and CEO of Phalen Leadership Academies, for an inspiring exploration of the connection between healthcare access, academic performance, and success in life. 

All that, plus the Flava of the Week about the announcement of ChatGPT Health. Why is the consumer point of view underrepresented in how the provider community is responding, and why is it important to lead with optimism as we learn how it works? 

REQUEST OUR MEDIA KIT 

Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today. 

(#479) 

<a href="https://www.onmed.com/">OnMed</a> CEO Karthik Ganesh joins Alan Washington, President and CEO of <a href="https://www.22beacon.org/">22Beacon</a>, and Earl Martin Phalen, Founder and CEO of <a href="https://phalenacademies.org/">Phalen Leadership Academies</a>, for an inspiring exploration of the connection between healthcare access, academic performance, and success in life.&nbsp;
All that, plus the Flava of the Week about the announcement of ChatGPT Health. Why is the consumer point of view underrepresented in how the provider community is responding, and why is it important to lead with optimism as we learn how it works?&nbsp;
REQUEST OUR MEDIA KIT&nbsp;
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.&nbsp;
(#479)&nbsp;

NEW RULES: Educate Your Buyers At Scale (#5)

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