It's here! The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. 

Marketing to healthcare organizations is hard, and a lot of current marketing strategies no longer reflect buyers’ preferences. This is why it’s harder than ever for brands to be relevant to modern healthcare buyers. And THAT’s why we’ve created these New Rules of Relevance – to give you a roadmap to navigate these changes and set you up for success. 

It all starts with Rule #1: Put yourself in your buyer's shoes. Let's dig in!

(Relevant #11)