The Rule

The Reason

The Call

Rule #3 is to over-index on creating demand and find a better balance between generating demand and capturing it in order to better reach today's B2B buyers and ultimately win their business. 

The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #13) 

Rule #3 is to over-index on creating demand and find a better balance between generating demand and capturing it in order to better reach today's B2B buyers and ultimately win their business. 
The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #13)

Current healthcare marketing doesn’t reflect the current realities of choices. On the Relevant Podcast Channel, award-winning healthcare thought leader Jared Johnson and a rotating set of guest hosts challenge the conventional wisdom of healthcare B2B and B2C marketing, technology, careers, and leadership. 

Current healthcare marketing doesn’t reflect the current realities of choices. On the Relevant Podcast Channel, award-winning healthcare thought leader Jared Johnson and a rotating set of guest hosts challenge the conventional wisdom of healthcare B2B and B2C marketing, technology, careers, and leadership.

Relevant

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 

Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like Healthcare Rap, intriguing perspectives like Healthcare Transformers, and fresh voices including Erica Olenski Johansen, Shiva Mirhosseini, and more. One subscription. All the podcasts you need. All for free. 

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 
Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like <a href="https://shiftforwardhealth.com/show/healthcare-rap/">Healthcare Rap</a>, intriguing perspectives like <a href="https://shiftforwardhealth.com/show/healthcare-transformers/">Healthcare Transformers</a>, and fresh voices including <a href="https://shiftforwardhealth.com/show/trauma-informed-life/">Erica Olenski Johansen</a>, <a href="https://shiftforwardhealth.com/show/paving-the-path/">Shiva Mirhosseini</a>, and more. One subscription. All the podcasts you need. All for free.

NEW RULES: Over-Index on Creating Demand (#3)

Dr. Michael Botta, President and Co-founder of Sesame, shares details of their newly announced partnership to offer the Wegovy pill, their continued relationship with Costco, how their clinicians approach patients who are loading their medical records to ChatGPT, and more insights from the quickly expanding cash pay side of healthcare. 

All that, plus the Flava of the Week about the health at home waiver being extended for five more years. Now that these programs have the certainty they’ve been fighting for, how can we advocate for the innovations that leaders have been asking for all along? 

REQUEST OUR MEDIA KIT 

Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today. 

(#485) 

Dr. Michael Botta, President and Co-founder of Sesame, shares details of their newly announced partnership to offer the Wegovy pill, their continued relationship with Costco, how their clinicians approach patients who are loading their medical records to ChatGPT, and more insights from the quickly expanding cash pay side of healthcare.&nbsp;
All that, plus the Flava of the Week about the health at home waiver being extended for five more years. Now that these programs have the certainty they&rsquo;ve been fighting for, how can we advocate for the innovations that leaders have been asking for all along?&nbsp;
REQUEST OUR MEDIA KIT&nbsp;
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.&nbsp;
(#485)&nbsp;

How Sesame Can Offer the Wegovy Pill at Cash-Pay Prices (#485)

Ro Huntriss, Chief Nutrition Officer for Simple Life, shares how their AI weight loss coach complements clinical care, what they’ve learned about driving personal health behaviors, and why they continue to see success across every age group, gender, and BMI class. 

All that, plus the Flava of the Week about CVS’ intention to launch a new consumer engagement app. How do they describe the platform they’re building and its benefits, and does this signal a renewed interest in consumer engagement as a top priority? 

REQUEST OUR MEDIA KIT 

Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today. 

(#484) 

Ro Huntriss, Chief Nutrition Officer for Simple Life, shares how their AI weight loss coach complements clinical care, what they&rsquo;ve learned about driving personal health behaviors, and why they continue to see success across every age group, gender, and BMI class.&nbsp;
All that, plus the Flava of the Week about CVS&rsquo; intention to launch a new consumer engagement app. How do they describe the platform they&rsquo;re building and its benefits, and does this signal a renewed interest in consumer engagement as a top priority?&nbsp;
REQUEST OUR MEDIA KIT&nbsp;
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.&nbsp;
(#484)&nbsp;

How AI Weight Loss Coaches Complement Clinical Care (#484)

Dr. Momo Vuyisich, cofounder of Viome, shares how the concept of systems biology helps us understand prevention, how chronic disease and cancer start years before any symptoms emerge, and where precision health is making some pretty incredible new strides. 

All that, plus the Flava of the Week about Amazon One Medical’s new Health AI agent. How does this tool stack up against ChatGPT and Claude’s latest healthcare tools, and what does it signal to us to have a third major consumer health AI announcement in the last two weeks? 

REQUEST OUR MEDIA KIT 

Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today. 

(#483) 

Dr. Momo Vuyisich, cofounder of Viome, shares how the concept of systems biology helps us understand prevention, how chronic disease and cancer start years before any symptoms emerge, and where precision health is making some pretty incredible new strides.&nbsp;
All that, plus the Flava of the Week about Amazon One Medical&rsquo;s new Health AI agent. How does this tool stack up against ChatGPT and Claude&rsquo;s latest healthcare tools, and what does it signal to us to have a third major consumer health AI announcement in the last two weeks?&nbsp;
REQUEST OUR MEDIA KIT&nbsp;
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.&nbsp;
(#483)&nbsp;

NEW RULES: Over-Index on Creating Demand (#3)

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