The Rule

The Reason

The Call

Rule #3 is to over-index on creating demand and find a better balance between generating demand and capturing it in order to better reach today's B2B buyers and ultimately win their business. 

The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #13) 

Rule #3 is to over-index on creating demand and find a better balance between generating demand and capturing it in order to better reach today's B2B buyers and ultimately win their business. 
The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #13)

Current healthcare marketing doesn’t reflect the current realities of choices. On the Relevant Podcast Channel, award-winning healthcare thought leader Jared Johnson and a rotating set of guest hosts challenge the conventional wisdom of healthcare B2B and B2C marketing, technology, careers, and leadership. 

Current healthcare marketing doesn’t reflect the current realities of choices. On the Relevant Podcast Channel, award-winning healthcare thought leader Jared Johnson and a rotating set of guest hosts challenge the conventional wisdom of healthcare B2B and B2C marketing, technology, careers, and leadership.

Relevant

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 

Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like Healthcare Rap, intriguing perspectives like Healthcare Transformers, and fresh voices including Erica Olenski Johansen, Shiva Mirhosseini, and more. One subscription. All the podcasts you need. All for free. 

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 
Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like <a href="https://shiftforwardhealth.com/show/healthcare-rap/">Healthcare Rap</a>, intriguing perspectives like <a href="https://shiftforwardhealth.com/show/healthcare-transformers/">Healthcare Transformers</a>, and fresh voices including <a href="https://shiftforwardhealth.com/show/trauma-informed-life/">Erica Olenski Johansen</a>, <a href="https://shiftforwardhealth.com/show/paving-the-path/">Shiva Mirhosseini</a>, and more. One subscription. All the podcasts you need. All for free.

NEW RULES: Over-Index on Creating Demand (#3)

Morley Baker, Founder and CEO of Shed, discusses the journey of making wellness available to every body, how a pod-based team approach is giving consumers the help that they’ve been asking for, and where some of the newest products and services for cognitive ability and weight management fit into wellness journeys. 

All that, plus the Flava of the Week about Alexa+. Will Amazon’s new agentic capabilities make it the AI-powered personal assistant that we have always wanted, and what are some recommendations that we have for it to become a game-changing application for health consumers? 

SPOTLIGHT: SHED 

Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives. 

Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap

JOIN THE COMMUNITY

This show is produced by the Healthcare Rap Community. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#410) 

Morley Baker, Founder and CEO of Shed, discusses the journey of making wellness available to every body, how a pod-based team approach is giving consumers the help that they&rsquo;ve been asking for, and where some of the newest products and services for cognitive ability and weight management fit into wellness journeys.&nbsp;
All that, plus the Flava of the Week about Alexa+. Will Amazon&rsquo;s new agentic capabilities make it the AI-powered personal assistant that we have always wanted, and what are some recommendations that we have for it to become a game-changing application for health consumers?&nbsp;
SPOTLIGHT: SHED&nbsp;
Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.&nbsp;
Start your wellness journey today:&nbsp;<a href="https://www.tryshed.com/?utm_source=referral&amp;utm_medium=podcast&amp;utm_campaign=healthcare_rap">www.tryshed.com/?utm_source=referral&amp;utm_medium=podcast&amp;utm_campaign=healthcare_rap</a>
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#410)&nbsp;

How Shed Is Meeting Demand for Longevity, Weight Loss & More (#410) 

(BONUS EPISODE) Live from ViVE: Dr. Georgia Gaveras is Co-founder & Chief Medical Officer at leading telepsychiatry provider Talkiatry, and she shares how telepsychiatry reduces care gaps and stigma so more psychiatric needs are met. 

SPOTLIGHT: SHED 

Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives. 

Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap

JOIN THE COMMUNITY

This show is produced by the Healthcare Rap Community. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#409) 

(BONUS EPISODE) Live from ViVE: Dr. Georgia Gaveras is Co-founder &amp; Chief Medical Officer at leading telepsychiatry provider Talkiatry, and she shares how telepsychiatry reduces care gaps and stigma so more psychiatric needs are met.&nbsp;
SPOTLIGHT: SHED&nbsp;
Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.&nbsp;
Start your wellness journey today:&nbsp;<a href="https://www.tryshed.com/?utm_source=referral&amp;utm_medium=podcast&amp;utm_campaign=healthcare_rap">www.tryshed.com/?utm_source=referral&amp;utm_medium=podcast&amp;utm_campaign=healthcare_rap</a>
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#409)&nbsp;

ViVE ’25: Dr. Georgia Gaveras, Co-founder & Chief Medical Officer, Talkiatry (#409)

Jamey Shiels, Senior Vice President of Consumer and Digital Experience at Advocate Health, discusses the tech that supports their consumer experience strategy, where health systems are playing in wellness, and what they need to do in order to successfully engage consumers today. 

All that, plus have the Flava of the Week about where the puck is going. What does it mean to focus on connecting journeys, and how can we usher in the next stage of Consumerism? 

SPOTLIGHT: SHED 

Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives. 

Start your wellness journey today: www.tryshed.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap

JOIN THE COMMUNITY

This show is produced by the Healthcare Rap Community. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#408) 

Jamey Shiels, Senior Vice President of Consumer and Digital Experience at Advocate Health, discusses the tech that supports their consumer experience strategy, where health systems are playing in wellness, and what they need to do in order to successfully engage consumers today.&nbsp;
All that, plus have the Flava of the Week about where the puck is going. What does it mean to focus on connecting journeys, and how can we usher in the next stage of Consumerism?&nbsp;
SPOTLIGHT: SHED&nbsp;
Shed is revolutionizing health and wellness by making wellness available to everyone. Through personalized nutrition, high-quality supplements, and science-backed wellness strategies, Shed empowers individuals to take control of their health and live longer, healthier lives.&nbsp;
Start your wellness journey today:&nbsp;<a href="https://www.tryshed.com/?utm_source=referral&amp;utm_medium=podcast&amp;utm_campaign=healthcare_rap">www.tryshed.com/?utm_source=referral&amp;utm_medium=podcast&amp;utm_campaign=healthcare_rap</a>
JOIN THE COMMUNITY
This show is produced by the Healthcare Rap Community. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#408)&nbsp;

NEW RULES: Over-Index on Creating Demand (#3)

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