INSIGHTFUL! How Bayer Connects Consumers With Its Brands (#392)

Published Feb 4, 2025, 9:05 AM

Healthcare Rap

Healthcare Rap is the leading podcast about consumer-centered care, a.k.a. how the frontiers of digital, retail, and traditional care can work togethe 
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Dave Tomasi, President of Bayer Consumer Health for North America, talks about how everyday medications fit into consumers’ health and wellness journeys, including some considerations that you might not expect from a 150-year-old brand. 

All that, plus the Flava of the Week about Best Buy Health’s year in review. What are some of the indirect benefits of care at home that often go unreported, and how can we socialize those benefits as we design consumer-centered services? I’ll talk about that. 

This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#392) 

Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership f 
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