(BONUS EPISODE) Craig Samitt, CEO of Longitude Health PHM, discusses the organization’s vision for its collaboration between four leading health systems, why previous approaches to innovation have stalled at times, and how healthcare leaders can use emerging digital solutions to work smarter, not just harder. 

This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#399) 

(BONUS EPISODE) Craig Samitt, CEO of Longitude Health PHM, discusses the organization&rsquo;s vision for its collaboration between four leading health systems, why previous approaches to innovation have stalled at times, and how healthcare leaders can use emerging digital solutions to work smarter, not just harder.&nbsp;
This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#399)&nbsp;

Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026. 

Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones. 

It's more than a show; it's a mission. 

Topics for 2026: 
Connected fitness 
GLP-1's / weight loss 
Wearables
Longevity and diagnostics 
Food as medicine / nutrition 
Preventive health and wellness 
Digital Front Door 
Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health 
Digital health and consumer brands making waves and new entrants making a splash 

Topics not covered: 
Clinical leadership 
Cybersecurity 
Health information management 
Interoperability 
Revenue cycle 

<a href="https://healthcarerap.com/"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

The leading podcast about consumer-centered healthcare

Healthcare Rap

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 

Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like Healthcare Rap, intriguing perspectives like Healthcare Transformers, and fresh voices including Erica Olenski Johansen, Shiva Mirhosseini, and more. One subscription. All the podcasts you need. All for free. 

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 
Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like <a href="https://shiftforwardhealth.com/show/healthcare-rap/">Healthcare Rap</a>, intriguing perspectives like <a href="https://shiftforwardhealth.com/show/healthcare-transformers/">Healthcare Transformers</a>, and fresh voices including <a href="https://shiftforwardhealth.com/show/trauma-informed-life/">Erica Olenski Johansen</a>, <a href="https://shiftforwardhealth.com/show/paving-the-path/">Shiva Mirhosseini</a>, and more. One subscription. All the podcasts you need. All for free.

ViVE '25: Craig Samitt, Longitude Health (#399)

Dr. Wendy Sue Swanson offers an inside look at her journey founding Skinmetal, why she believes that for-profit consumer product companies CAN be public health entities, and what has and hasn’t changed since her days as an early pioneer of social media in medicine. 

All that, plus the Flava of the Week about the launch of Lilly Employer Connect. Is the platform a signal that the direct-to-employer space is heating up for preventive care, and will it ultimately give consumers better priced access to name-brand obesity treatments? 

REQUEST OUR MEDIA KIT 

Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today. 

(#490) 

Dr. Wendy Sue Swanson offers an inside look at her journey founding Skinmetal,&nbsp;why she believes that for-profit consumer product companies CAN be public health entities, and what has and hasn&rsquo;t changed since her days as an early pioneer of social media in medicine.&nbsp;
All that, plus the Flava of the Week about the launch of Lilly Employer Connect. Is the platform a signal that the direct-to-employer space is heating up for preventive care, and will it ultimately give consumers better priced access to name-brand obesity treatments?&nbsp;
REQUEST OUR MEDIA KIT&nbsp;
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.&nbsp;
(#490)&nbsp;

Dr. Wendy Sue Swanson & the Story of Skinmetal (#490)

Live from ViVE '26, Jared speaks with Muse Capital Co-Founder and General Partner Rachel Springate about the economics of consumer health, how she evaluates investment opportunities, and her top advice for founders building in the space, then they celebrate how far Muse has come in 10 years by overcoming historic funding gaps for women’s health. 

All that, plus our newest shout-out to venture capital firms working in consumer health. 

REQUEST OUR MEDIA KIT 

Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today. 

(#489) 

Live from ViVE '26, Jared speaks with Muse Capital Co-Founder and General Partner Rachel Springate about the economics of consumer health, how she evaluates investment opportunities, and her top advice for founders building in the space, then they celebrate how far Muse has come in 10 years by overcoming historic funding gaps for women&rsquo;s health.&nbsp;
All that, plus our newest shout-out to venture capital firms working in consumer health.&nbsp;
REQUEST OUR MEDIA KIT&nbsp;
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.&nbsp;
(#489)&nbsp;

VIVE ’26: Celebrating Funding Milestones in Women’s Health (#489)

Dr. Josh Umbehr, Founder of Atlas.MD, shares the financial benefits of direct primary care to both patients and providers, how Atlas’ insurance product works, and why he believes healthcare should be too inexpensive to insure in the first place. 

All that, plus the Flava of the Week about Nourish offerings free lab work. What’s behind them now integrating lab work into their digital nutrition services, and is this a signal of where preventive care is headed? 

REQUEST OUR MEDIA KIT 

Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today. 

(#488) 

Dr. Josh Umbehr, Founder of Atlas.MD, shares the financial benefits of direct primary care to both patients and providers, how Atlas&rsquo; insurance product works, and why he believes healthcare should be too inexpensive to insure in the first place.&nbsp;
All that, plus the Flava of the Week about Nourish offerings free lab work. What&rsquo;s behind them now integrating lab work into their digital nutrition services, and is this a signal of where preventive care is headed?&nbsp;
REQUEST OUR MEDIA KIT&nbsp;
Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.&nbsp;
(#488)&nbsp;

ViVE '25: Craig Samitt, Longitude Health (#399)

In 2 playlist(s)

Shift Forward Health

Social links

Follow podcast

Recent clips