MARKETING WITH SOUL: Transcarent & 98point6 (BONUS SERIES)
Transcarent markets fast digital care that's available from your employer, aided by their recent acquisition of assets from 98point6. How are your health choices impacted when the benefit and information comes from the place where you work? Join veteran hosts Jared Johnson and Peter Balistrieri as…
Why Fed-Up Doctors are Going DPC
Christopher Habig discusses why direct primary care is growing. As Cofounder and CEO of Freedom Healthworks, Chris helps launch DPC practices across the nation, so he shares the value propositions for how clinicians, consumers, and yes, even startups and entrepreneurs, are benefiting from this ofte…
MARKETING WITH SOUL: Walmart Health (BONUS SERIES)
Walmart Health lets its experience speak for itself, starting with transparent pricing. They post a price list for each clinic so you can know before you go. We can all learn from their commitment to this important part of the patient experience and the marketing implications. Join veteran hosts …
Sanford Health's POV On the Future Of Rural Health
Zain and Jared continue on the theme of digital in rural healthcare by recapping the Sanford Health Summit On the Future of Rural Health. They discuss how digital strategy can lead to better servicing patients in areas that have less access to medical expertise and facilities, then they dive into h…
MARKETING WITH SOUL: UnitedHealthcare & Optum (BONUS SERIES)
UnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching tool for prescription medications. While they employ tens of thousands of physicians, they don't always market facilities like a hospital or health syst…
What Digital Does - and Doesn’t - Unlock For Rural Health
Jared Antczak, Sanford Health’s Chief Digital Officer, discusses how digital tools are impacting rural health. When you’re the largest rural health system in the country and your service area covers 250,000 square miles, you can’t view digital as just another lane on the highway. Regardless of thei…
MARKETING WITH SOUL: Walgreens & Village Medical (BONUS SERIES)
Walgreens and its subsidiary Village Medical market value-based care that includes home and retail experiences. They attempt to do this while attempting to convey that high-quality care can come from anywhere. Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all…
The Foundation of the Consumer Tech Stack
Rich Phillips, Managing Director at Huron, discusses the tech stack that powers the consumer experience. Driving data-enabled growth and creating a better consumer experience in healthcare starts by understanding the technologies and data that are needed to make it happen. All that, plus the Flav…
MARKETING WITH SOUL: Amazon & One Medical (BONUS SERIES)
Amazon and One Medical market themselves in ways that reflect consumers’ needs. Their brand promise centers on convenience and other experience-based factors. Join veteran hosts Jared Johnson and Peter Balistrieri as they challenge primary care marketing to convey a new level of consumer awareness…
Dr. Gordon Chen On Value-Based Care’s Future
As a Principal and Board Member at ChenMed, Dr. Gordon Chen has a unique perspective on the state of value-based care, the changes that are needed to create more transformative care, and the benefits to society as we make progress along those lines. All that, plus the Flava of the Week about Inst…