Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need!

In this episode, I’m breaking down how a preferences centre can help transform your email strategy and keep your subscribers happy.

You’ll learn:
How a preferences centre customises the subscriber experience
Why it’s a crucial alternative to unsubscribing
The different types of preferences you can offer
When and where to add preferences links in your emails
How to create and automate your own DIY preferences centre

The bottom line? You’ll be sending the right emails to the right people - based around what they have told you they want. And you can breathe a sigh of relief that you aren’t annoying anyone with content they don’t want.

If you want more tips and ideas on the strategies behind grouping your subscribers, how to get the information and how to setup preferences centres then you’ll love my Super Segmenting course.

You’ll also learn my automation hacks to make it easy to move subscribers into their relevant groups.

PLUS get a full library Tech Tutorials showing how to setup your segments, lists and more inside your email marketing software (Klaviyo, MailerLite, ConvertKit, MailChimp and ActiveCampaign).

What you learn here can not only be used for your campaigns but also in your automations as well. The result? Emails that actively speak to individual subscribers needs.

Learn more at yaelkeon.com/segment



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need!
In this episode, I’m breaking down how a preferences centre can help transform your email strategy and keep your subscribers happy.
You’ll learn:
<ul>
<li>How a preferences centre customises the subscriber experience</li>
<li>Why it’s a crucial alternative to unsubscribing</li>
<li>The different types of preferences you can offer</li>
<li>When and where to add preferences links in your emails</li>
<li>How to create and automate your own DIY preferences centre</li>
</ul>
The bottom line? You’ll be sending the right emails to the right people - based around what they have told you they want. And you can breathe a sigh of relief that you aren’t annoying anyone with content they don’t want.
If you want more tips and ideas on the strategies behind grouping your subscribers, how to get the information and how to setup preferences centres then you’ll love my Super Segmenting course.
You’ll also learn my automation hacks to make it easy to move subscribers into their relevant groups.
PLUS get a full library Tech Tutorials showing how to setup your segments, lists and more inside your email marketing software (Klaviyo, MailerLite, ConvertKit, MailChimp and ActiveCampaign).
What you learn here can not only be used for your campaigns but also in your automations as well. The result? Emails that actively speak to individual subscribers needs.
Learn more at <a href="http://yaelkeon.com/segment">yaelkeon.com/segment</a>
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Watch the free masterclass: <a href="https://yaelkeon.com/masterclass/">4 Must-have emails for sales success &amp; exactly how to write them in 10 minutes flat</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

Easy Email Marketing with Yael Keon

Preferences Centres: Why, What, When, Where & How

It’s the end of financial year here in Australia and the time we all step back to look at the key numbers in our businesses. And your email marketing numbers should definitely be included in your analysis.

No, I’m not talking about your opens, clicks, unsubscribes and bounces here.

Instead we want to know exactly how much revenue email marketing has contributed to your bottom line and (even cooler) how we can use these numbers to create predictions about what you will earn next year.

Inside this episode, I’m sharing the top 4 metrics you want to review and how to calculate them:
Return on Investment (ROI)
Revenue per Subscriber (RPS)
Sales Conversion Rate
List Growth Rate

Plus your predicted email marketing revenue for the year to come.

If you want more support in calculating these numbers check out The Email Experience membership which includes a full email performance review process and the 5 Email Experiences Framework to help you identify any gaps in your email marketing. Learn more at yaelkeon.com/experience.

Or if you want me to look at the numbers for you, check out my 1-1 consulting packages at yaelkeon.com/work-with-me.

Other resources mentioned in this episode:
Get Started with Email Marketing Course
Ep 86 - How to Increase your Conversions
Ep 24 - Why your Email List Isn’t Growing
List Building Boost Course



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

It’s the end of financial year here in Australia and the time we all step back to look at the key numbers in our businesses. And your email marketing numbers should definitely be included in your analysis.
No, I’m not talking about your opens, clicks, unsubscribes and bounces here.
Instead we want to know exactly how much revenue email marketing has contributed to your bottom line and (even cooler) how we can use these numbers to create predictions about what you will earn next year.
Inside this episode, I’m sharing the top 4 metrics you want to review and how to calculate them:
<ul>
<li>Return on Investment (ROI)</li>
<li>Revenue per Subscriber (RPS)</li>
<li>Sales Conversion Rate</li>
<li>List Growth Rate</li>
</ul>
Plus your predicted email marketing revenue for the year to come.
If you want more support in calculating these numbers check out The Email Experience membership which includes a full email performance review process and the 5 Email Experiences Framework to help you identify any gaps in your email marketing. Learn more at <a href="http://yaelkeon.com/experience">yaelkeon.com/experience</a>.
Or if you want me to look at the numbers for you, check out my 1-1 consulting packages at <a href="http://yaelkeon.com/work-with-me">yaelkeon.com/work-with-me</a>.
Other resources mentioned in this episode:
<ul>
<li><a href="http://yaelkeon.com/start">Get Started with Email Marketing Course</a></li>
<li>Ep 86 - How to Increase your Conversions</li>
<li>Ep 24 - Why your Email List Isn’t Growing</li>
<li><a href="https://www.notion.so/644cd0493c4c4b2ea16f6890425baa00?pvs=21">List Building Boost Course</a></li>
</ul>
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

4 Metrics to Review Every EOFY

In the last 2 years since my last behind the scenes episode, a lot has changed in my business and therefore the way I have used email marketing has too.

Now with dozens of different offers with The Email Marketing Superstore, selling more frequently is crucial to my business growth. But, of course, I don’t want to be sending a mass sales email every day.

But just because I don’t have any campaigns running, it doesn’t mean that I don’t sell everyday.

Inside this episode, I lift the curtain and share:
How being generous with my free content actually gets more sales
My top performing top of funnel lead generation strategies
What automated emails I have sending to get sales on autopilot
What improvements I want to make
The tech I used to make it happen

You’ll learn that selling isn’t all about big flashy promotions but can be about simply showing up with the right offer to the right person at the right time.



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

In the last 2 years since my last behind the scenes episode, a lot has changed in my business and therefore the way I have used email marketing has too.
Now with dozens of different offers with The Email Marketing Superstore, selling more frequently is crucial to my business growth. But, of course, I don’t want to be sending a mass sales email every day.
But just because I don’t have any campaigns running, it doesn’t mean that I don’t sell everyday.
Inside this episode, I lift the curtain and share:
<ul>
<li>How being generous with my free content actually gets more sales</li>
<li>My top performing top of funnel lead generation strategies</li>
<li>What automated emails I have sending to get sales on autopilot</li>
<li>What improvements I want to make</li>
<li>The tech I used to make it happen</li>
</ul>
You’ll learn that selling isn’t all about big flashy promotions but can be about simply showing up with the right offer to the right person at the right time.
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Watch the free masterclass: <a href="https://yaelkeon.com/masterclass/">4 Must-have emails for sales success &amp; exactly how to write them in 10 minutes flat</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
</ul>

[BTS] How I Sell Everyday Using Email

“Selling is a Service” <<< That’s all well and good to say but when it comes to crunch time during that promotion or sale, simply repeating that statement to yourself is not going to cut it. It’s kind of like saying willpower is the way to develop habits - simply just not enough.

The question then comes up - what can I do when I am feeling those selling mindset wobbles?

In this episode, I’m sharing 5 practical ways you can combat those nasty sales thoughts and feel confident in sending those emails.

You’ll learn:
Why just using a swipe file (or ChatGPT) will actually make you feel more sales-y
How knowing your numbers is really your secret weapon
What evidence to collect to give you that confidence boost you need

And my top recommended tactic if you know those negative thoughts are going to come up.

If you want more tips on selling in a feel good way, then I highly recommend grabbing my Everyday Email Sales course. Everyday Email Sales is not about big promotions or launches – instead these are the strategies you can use on a day to day basis in your email marketing. Grab it at yaelkeon.com/everyday



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

“Selling is a Service” &lt;&lt;&lt; That’s all well and good to say but when it comes to crunch time during that promotion or sale, simply repeating that statement to yourself is not going to cut it. It’s kind of like saying willpower is the way to develop habits - simply just not enough.
The question then comes up - what can I do when I am feeling those selling mindset wobbles?
In this episode, I’m sharing 5 practical ways you can combat those nasty sales thoughts and feel confident in sending those emails.
You’ll learn:
<ul>
<li>Why just using a swipe file (or ChatGPT) will actually make you feel more sales-y</li>
<li>How knowing your numbers is really your secret weapon</li>
<li>What evidence to collect to give you that confidence boost you need</li>
</ul>
And my top recommended tactic if you know those negative thoughts are going to come up.
If you want more tips on selling in a feel good way, then I highly recommend grabbing my Everyday Email Sales course. Everyday Email Sales is not about big promotions or launches – instead these are the strategies you can use on a day to day basis in your email marketing. Grab it at <a href="http://yaelkeon.com/everyday">yaelkeon.com/everyday</a>
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Watch the free masterclass: <a href="https://yaelkeon.com/masterclass/">4 Must-have emails for sales success &amp; exactly how to write them in 10 minutes flat</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
</ul>

Preferences Centres: Why, What, When, Where & How

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