Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need!

In this episode, I’m breaking down how a preferences centre can help transform your email strategy and keep your subscribers happy.

You’ll learn:
How a preferences centre customises the subscriber experience
Why it’s a crucial alternative to unsubscribing
The different types of preferences you can offer
When and where to add preferences links in your emails
How to create and automate your own DIY preferences centre

The bottom line? You’ll be sending the right emails to the right people - based around what they have told you they want. And you can breathe a sigh of relief that you aren’t annoying anyone with content they don’t want.

If you want more tips and ideas on the strategies behind grouping your subscribers, how to get the information and how to setup preferences centres then you’ll love my Super Segmenting course.

You’ll also learn my automation hacks to make it easy to move subscribers into their relevant groups.

PLUS get a full library Tech Tutorials showing how to setup your segments, lists and more inside your email marketing software (Klaviyo, MailerLite, ConvertKit, MailChimp and ActiveCampaign).

What you learn here can not only be used for your campaigns but also in your automations as well. The result? Emails that actively speak to individual subscribers needs.

Learn more at yaelkeon.com/segment



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need!
In this episode, I’m breaking down how a preferences centre can help transform your email strategy and keep your subscribers happy.
You’ll learn:
<ul>
<li>How a preferences centre customises the subscriber experience</li>
<li>Why it’s a crucial alternative to unsubscribing</li>
<li>The different types of preferences you can offer</li>
<li>When and where to add preferences links in your emails</li>
<li>How to create and automate your own DIY preferences centre</li>
</ul>
The bottom line? You’ll be sending the right emails to the right people - based around what they have told you they want. And you can breathe a sigh of relief that you aren’t annoying anyone with content they don’t want.
If you want more tips and ideas on the strategies behind grouping your subscribers, how to get the information and how to setup preferences centres then you’ll love my Super Segmenting course.
You’ll also learn my automation hacks to make it easy to move subscribers into their relevant groups.
PLUS get a full library Tech Tutorials showing how to setup your segments, lists and more inside your email marketing software (Klaviyo, MailerLite, ConvertKit, MailChimp and ActiveCampaign).
What you learn here can not only be used for your campaigns but also in your automations as well. The result? Emails that actively speak to individual subscribers needs.
Learn more at <a href="http://yaelkeon.com/segment">yaelkeon.com/segment</a>
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Watch the free masterclass: <a href="https://yaelkeon.com/masterclass/">4 Must-have emails for sales success &amp; exactly how to write them in 10 minutes flat</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

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