Algorithm’s Are Coming to Inboxes: What You Need to Know About It

The way emails are prioritised in inboxes is changing. AI is now acting as an intermediary between you and your subscribers, deciding which emails get seen and which ones get buried. Gmail, Apple Mail, and Outlook are all rolling out AI-powered filtering that determines email placement based on rel…

Helpful Emails Are Not Dead

With AI answering every question under the sun, you might be wondering: what's the point of sending helpful emails anymore? Can't people just ask ChatGPT for tips, hacks, and how-tos instead? I get it. It feels like helpful content is losing its edge. But helpful emails aren't dead, they're just d…

The Year of List Building

If I hear someone else tell you “the money is in the list” without explaining how you’re actually meant to grow one in 2026, I might scream (or at least quietly scowl). Because yes, your email list growth still matters. But the old advice? A lot of it just doesn’t cut it anymore. In this episode,…

Email Planning Dos and Don’ts

If you’re anything like most business owners, you fall into one of two camps when it comes to planning. You either love this time of year. Colour-coded calendars, big ideas, all the optimism. Or you’ve gone the opposite way and decided to wing it because planning never seems to stick anyway. Bot…

7 (More) Low-Effort, Big-Win Email Marketing Hacks

If your email marketing feels clunky, time-consuming, or a bit “forgotten”, this episode is going to be your new best friend. These quick, practical hacks help you get smarter with your setup so your emails feel more personalised, more strategic – and a whole lot easier to manage. You’ll learn: Ho…

Motivation Is Overrated: 7 Practical Hacks to Get Email Marketing Done

If you’ve ever sat down to write an email… only to suddenly remember the washing needs hanging out, you need to fix that offer, or maybe today’s the day you alphabetise the pantry - you’re not alone. Motivation feels heavy, especially when your brain doesn’t play by the typical productivity rules. …

6 Ways to Use AI in Your Email Marketing (and 1 Way You Shouldn’t)

AI is everywhere right now and honestly, it can feel a bit much. You hear people talking about how it saves them hours, but when you try it, the results don’t sound anything like you. More like a robot than a real person. The truth is, AI isn’t meant to do your job for you. It’s there to help you.…

Promotional Email Survival Guide: How to Cut Through the Inbox Noise

Feeling the pressure to plan your Black Friday or Christmas promo? You’re not alone. The inbox gets crowded this time of year — and the last thing you want is your hard-worked offer getting lost in the noise. In this episode, we’re ditching the copy-paste “SALE NOW ON” advice and exploring creative…

From Hello to Hell Yes: Fresh Email Ideas for your Welcome Series

You know you need to send multiple welcome emails over a couple of weeks to properly nurture new subscribers. But sitting down to write 5-7 emails about your business without sounding repetitive? That's where the panic sets in. How do you talk about your products and services in fresh, engaging wa…

Stop Making these 10 Welcome Series Mistakes

Your welcome series should be your hardest-working email sequence – but most small business owners are unknowingly sabotaging their sales potential. In this episode, I'm revealing the 10 most common welcome series mistakes I see and exactly what to do instead. Your new subscribers are at their mos…