The AI Upgrade 3: AI with Integrity - How to Stay Human

You're using AI to speed things up. But you’re always wondering…. does this still sound like me? Or am I just publishing the same generic content as everyone else? Trust is at an all-time low right now, and audiences are getting better at sniffing out the AI-generated stuff. But it’s not all bad …

The AI Upgrade 2: Add These 5 Skills and Watch What Happens

If you've been using Claude like a chat box, you're leaving the best part untouched. Skills are what transform AI from a helpful tool into something that genuinely works for you, running in the background, knowing your voice, following your process, without you having to explain it every single tim…

The AI Upgrade 1: Meet your New Marketing Team

If AI still feels like something you dip in and out of for the occasional email subject line, this episode is going to change how you see it entirely. What if instead of a chat box, you had a fully functioning marketing department, one that knows your voice, your clients, your frameworks, and your …

Algorithm’s Are Coming to Inboxes: What You Need to Know About It

The way emails are prioritised in inboxes is changing. AI is now acting as an intermediary between you and your subscribers, deciding which emails get seen and which ones get buried. Gmail, Apple Mail, and Outlook are all rolling out AI-powered filtering that determines email placement based on rel…

Helpful Emails Are Not Dead

With AI answering every question under the sun, you might be wondering: what's the point of sending helpful emails anymore? Can't people just ask ChatGPT for tips, hacks, and how-tos instead? I get it. It feels like helpful content is losing its edge. But helpful emails aren't dead, they're just d…

The Year of List Building

If I hear someone else tell you “the money is in the list” without explaining how you’re actually meant to grow one in 2026, I might scream (or at least quietly scowl). Because yes, your email list growth still matters. But the old advice? A lot of it just doesn’t cut it anymore. In this episode,…

Email Planning Dos and Don’ts

If you’re anything like most business owners, you fall into one of two camps when it comes to planning. You either love this time of year. Colour-coded calendars, big ideas, all the optimism. Or you’ve gone the opposite way and decided to wing it because planning never seems to stick anyway. Bot…

7 (More) Low-Effort, Big-Win Email Marketing Hacks

If your email marketing feels clunky, time-consuming, or a bit “forgotten”, this episode is going to be your new best friend. These quick, practical hacks help you get smarter with your setup so your emails feel more personalised, more strategic – and a whole lot easier to manage. You’ll learn: Ho…

Motivation Is Overrated: 7 Practical Hacks to Get Email Marketing Done

If you’ve ever sat down to write an email… only to suddenly remember the washing needs hanging out, you need to fix that offer, or maybe today’s the day you alphabetise the pantry - you’re not alone. Motivation feels heavy, especially when your brain doesn’t play by the typical productivity rules. …

6 Ways to Use AI in Your Email Marketing (and 1 Way You Shouldn’t)

AI is everywhere right now and honestly, it can feel a bit much. You hear people talking about how it saves them hours, but when you try it, the results don’t sound anything like you. More like a robot than a real person. The truth is, AI isn’t meant to do your job for you. It’s there to help you.…