The Ultimate Email Marketing Shortcuts

You've seen the ads. Fill-in-the-blank templates for every week of the year. Swipe files with "my exact welcome sequence, word for word." Custom GPTs that write your emails for you. The shortcut economy promises you can bypass the hard part of email marketing if you just have the right resource. B…

Email Writing is not Email Marketing

If you've ever spent a Saturday afternoon pouring over a swipe file, customising it, hitting send, and getting absolutely nothing back, this episode is for you. Not because you're doing it wrong. But because you've been sold the wrong solution. Email writing is not email marketing. And the reason …

The Engagement Fix 4: How Do I Increase Sales Conversions?

Sales is the whole reason you're doing email marketing. But if you've been quietly helping, hinting, and hoping your subscribers will magically buy without you ever actually asking... this episode is for you. This is the fourth and final episode in The Engagement Fix series, and we're wrapping up …

The Engagement Fix 3: Where Are All the Clicks?

Your subscribers are opening your emails. But they're not clicking. Sound familiar? If your open rates look fine but your click rates are flat, you're not alone. And you're probably missing some of the easiest opportunities hiding right inside your emails. This is part three of The Engagement Fix …

The Engagement Fix 2: Why Is Nobody Opening My Emails?

Your open rate isn't just a subject line problem. And in this episode, I'm going to show you exactly what else is going on. This is part two of The Engagement Fix series, and today I'm diving into opens: what's actually driving them (and what's quietly killing them) beyond deliverability and copy.…

The Engagement Fix 1: Are Your Emails Being Seen?

You spend an hour writing the perfect email, hit send, your software confirms it's delivered and then nothing. No opens, no clicks, no replies. Sound familiar? Before you rewrite your subject line or blame your copy, there's something more fundamental worth checking: are your emails actually being …

The AI Upgrade 4: Five Ways I’m Using AI in My Business Right Now

You've heard all about what AI can do for your marketing. But what does it look like in practice, day to day, inside a real business? This is the final episode in the AI series, and it's the one where theory meets reality. I'm pulling back the curtain on five specific ways I've been using Claude A…

The AI Upgrade 3: AI with Integrity - How to Stay Human

You're using AI to speed things up. But you’re always wondering…. does this still sound like me? Or am I just publishing the same generic content as everyone else? Trust is at an all-time low right now, and audiences are getting better at sniffing out the AI-generated stuff. But it’s not all bad …

The AI Upgrade 2: Add These 5 Skills and Watch What Happens

If you've been using Claude like a chat box, you're leaving the best part untouched. Skills are what transform AI from a helpful tool into something that genuinely works for you, running in the background, knowing your voice, following your process, without you having to explain it every single tim…

The AI Upgrade 1: Meet your New Marketing Team

If AI still feels like something you dip in and out of for the occasional email subject line, this episode is going to change how you see it entirely. What if instead of a chat box, you had a fully functioning marketing department, one that knows your voice, your clients, your frameworks, and your …