Are you finding it hard to find the WHY behind your emails?

You've been told you need to send them on the regular yet you struggle to see the point - not only unless you "sell" in every email but you don't want to do that.

The answer? Ensuring every email has an intention.

In this episode I'm sharing the one question you need to ask before you write any email and the 3 main strategic intentions behind them.

Resources mentioned in this episode:

Ep 6 - 6 Types of (non-salesy) content you can send your email list

Ep 17 - 10 creative ways to quickly boost your email engagement

WTF Can I send (to my list) course

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Are you finding it hard to find the WHY behind your emails?
You've been told you need to send them on the regular yet you struggle to see the point - not only unless you "sell" in every email but you don't want to do that.
The answer? Ensuring every email has an intention.
In this episode I'm sharing the one question you need to ask before you write any email and the 3 main strategic intentions behind them.
Resources mentioned in this episode:
<a href="https://yaelkeon.com/6-types-of-non-salesy-content-you-can-send-your-email-list-episode-06/">Ep 6 - 6 Types of (non-salesy) content you can send your email list</a>
<a href="https://yaelkeon.com/10-creative-ways-to-quickly-boost-your-email-engagment-episode-17/">Ep 17 - 10 creative ways to quickly boost your email engagement</a>
<a href="https://yaelkeon.com/wtf">WTF Can I send (to my list) course</a>
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

Easy Email Marketing with Yael Keon

Ask This Question Before You Write Any Email

That lead magnet collecting digital dust on your website? Yep, the one with exactly zero sign-ups this month.

Don't trash it. Seriously.

In this episode, I'm tackling the lead magnet problem EVERYONE faces but nobody talks about: what to do when your freebie flops.

I'll show you exactly how to breathe new life into your existing lead magnet without starting from scratch (because who has time for that?).

You'll learn:
Why most lead magnets fail in 2025 (spoiler: it's not 2015 anymore)
Three powerful levers to pull instead of creating something entirely new
How to make your lead magnet actually ATTRACTIVE to your ideal clients
Simple tweaks that can double your conversion rates overnight
The "refresh not restart" framework that saves you hours of work

The bottom line? You already have what you need. Your existing lead magnet just needs the right makeover to start bringing in quality subscribers who actually want what you're selling.

Stop building endless new lead magnets and start making the ones you have actually work.

 

RESOURCES MENTIONED:

EP 10 How to grow your lead magnet fast

EP 74 Lead Magnets that are working now

Lead Magnet Magic

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

 

That lead magnet collecting digital dust on your website? Yep, the one with exactly zero sign-ups this month.
Don't trash it. Seriously.
In this episode, I'm tackling the lead magnet problem EVERYONE faces but nobody talks about: what to do when your freebie flops.
I'll show you exactly how to breathe new life into your existing lead magnet without starting from scratch (because who has time for that?).
You'll learn:
<ul>
<li>Why most lead magnets fail in 2025 (spoiler: it's not 2015 anymore)</li>
<li>Three powerful levers to pull instead of creating something entirely new</li>
<li>How to make your lead magnet actually ATTRACTIVE to your ideal clients</li>
<li>Simple tweaks that can double your conversion rates overnight</li>
<li>The "refresh not restart" framework that saves you hours of work</li>
</ul>
The bottom line? You already have what you need. Your existing lead magnet just needs the right makeover to start bringing in quality subscribers who actually want what you're selling.
Stop building endless new lead magnets and start making the ones you have actually work.
&nbsp;
RESOURCES MENTIONED:
<a href="https://yaelkeon.com/how-to-grow-your-email-list-fast-episode-10/">EP 10 How to grow your lead magnet fast</a>
<a href="https://yaelkeon.com/lead-magnets-that-are-working-now-episode-74/">EP 74 Lead Magnets that are working now</a>
<a href="https://yaelkeon.com/magic">Lead Magnet Magic</a>
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>
&nbsp;

Lead Magnet Refresh

I surveyed my entire email list about their email marketing practices, and what I discovered left me shocked and a bit ranty!

In this behind-the-scenes episode, I'm revealing the surprising survey results that uncovered a major contradiction: nearly 70% of respondents want more sales, yet 62% send emails less than once a month (or never). This disconnect between goals and actions explains why so many businesses struggle with email marketing effectiveness.

You'll learn:
The startling contradiction between wanting sales but rarely sending emails
Why "waiting until everything is ready" is holding you back
How severely underutilised email marketing features are costing you sales
The truth about lead magnets and why people's lists aren't growing
Practical steps to start leveraging email marketing effectively (even if you're "not ready")

The bottom line? The survey results paint a clear picture: we want sales, but we're not consistently taking the actions needed to generate them. Whether you're waiting for the "perfect" website, neglecting your automations, or hoping your lead magnet will magically grow your list without promotion, it's time to break the pattern.

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

I surveyed my entire email list about their email marketing practices, and what I discovered left me shocked and a bit ranty!
In this behind-the-scenes episode, I'm revealing the surprising survey results that uncovered a major contradiction: nearly 70% of respondents want more sales, yet 62% send emails less than once a month (or never). This disconnect between goals and actions explains why so many businesses struggle with email marketing effectiveness.
You'll learn:
<ul>
<li>The startling contradiction between wanting sales but rarely sending emails</li>
<li>Why "waiting until everything is ready" is holding you back</li>
<li>How severely underutilised email marketing features are costing you sales</li>
<li>The truth about lead magnets and why people's lists aren't growing</li>
<li>Practical steps to start leveraging email marketing effectively (even if you're "not ready")</li>
</ul>
The bottom line? The survey results paint a clear picture: we want sales, but we're not consistently taking the actions needed to generate them. Whether you're waiting for the "perfect" website, neglecting your automations, or hoping your lead magnet will magically grow your list without promotion, it's time to break the pattern.
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Survey Says: Time for an Email Marketing Reality Check

Ever found yourself staring at a blank screen, feeling that familiar cloud of writer's block hanging over you? You're not alone. The struggle isn't about motivation – it's about that subtle pressure we put on ourselves to create "incredibly valuable" content every single time.

In this episode, I'm sharing a simple but powerful mindset shift that helped one client transform her email strategy from a dreaded task to something she genuinely enjoys. Turns out, your subscribers may just be looking for some encouragement, not a comprehensive guide every week.

You'll learn:
Why the traditional "newsletter" approach might be holding you back
How shifting to personal letters can help overcome writer's block
10 gentle prompts to inspire meaningful emails when words don't flow
Ways to naturally mention your services without feeling pushy
How these true-to-you emails become powerful list-building tools
Finding the right balance between value and sales messages

The bottom line? You don't need elaborate productions or information overload. Just share one thoughtful insight consistently. Watch as your connection with subscribers deepens and email marketing becomes something you actually look forward to.

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Ever found yourself staring at a blank screen, feeling that familiar cloud of writer's block hanging over you? You're not alone. The struggle isn't about motivation &ndash; it's about that subtle pressure we put on ourselves to create "incredibly valuable" content every single time.
In this episode, I'm sharing a simple but powerful mindset shift that helped one client transform her email strategy from a dreaded task to something she genuinely enjoys. Turns out, your subscribers may just be looking for some encouragement, not a comprehensive guide every week.
You'll learn:
<ul>
<li>Why the traditional "newsletter" approach might be holding you back</li>
<li>How shifting to personal letters can help overcome writer's block</li>
<li>10 gentle prompts to inspire meaningful emails when words don't flow</li>
<li>Ways to naturally mention your services without feeling pushy</li>
<li>How these true-to-you emails become powerful list-building tools</li>
<li>Finding the right balance between value and sales messages</li>
</ul>
The bottom line? You don't need elaborate productions or information overload. Just share one thoughtful insight consistently. Watch as your connection with subscribers deepens and email marketing becomes something you actually look forward to.
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Ask This Question Before You Write Any Email

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