Feeling like you're annoying your subscribers every time you hit 'send'? You're not alone—and you're definitely not annoying when you're genuinely relevant.

The biggest mistake? Thinking you need to email everyone everything. Spoiler alert: you don't.

In this episode, I'm sharing the three ways you should be segmenting your subscribers so that they are only getting the emails relevant to them.

You'll learn:

• The mindset shift from "mass marketing" to "targeted communication"
• Three powerful ways to organise your subscribers (sales lifecycle, behavioural, and interest-based)
• Why separating customers from non-customers is your starting point
• How to gather interest information without being pushy
• The simple survey technique that automatically segments your list

The numbers that matter:

• 30% more opens with segmented emails
• 50% more click-throughs than generic campaigns
• 760% potential revenue increase

The bottom line?

When you organise your subscribers thoughtfully, you send more relevant emails that people want to receive.

Want more? Learn more about how to segment and personalise your emails in Engaging Emails.

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting