Feeling like your email marketing is a tangled mess where nobody's getting the right emails? Yeah, you're not alone. Every time you think about adding something new, you're paralysed by the thought of breaking what's already barely working.

Here's the thing: there's actually a simple solution that most people have never heard of. In this episode, I'm introducing you to routing automations - the behind-the-scenes system that'll transform your chaotic email setup into something that actually works FOR you instead of against you.

You'll learn:

• What routing automations actually are (hint: they don't send emails at all)
• Why this one system replaces dozens of conflicting automations
• Real examples of how routing works for appointments, e-commerce, and third-party integrations
• The exact setup process using trigger tags and smart flows
• How to map out your business flow before touching your email platform
• Why this approach means you only have ONE place to go when things need updating

The bottom line? Instead of wondering if people are getting the right emails, you'll KNOW they are. Your email marketing will finally feel organised, strategic, and like it's actually working for your business instead of creating more chaos.

For more one routing automations and how to send emails that your subscribers want to read, check out the Engaging Emails course.

Want to see more of what I get up to when I’m not podcasting?

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