BTS of My Tech Stack

After 10 years in business, I’ve used (and seen) a lot of software and apps meant to make online business easier. Many overpromise and underdeliver. Or many are just not exactly right for you. But there are definitely some standouts. Over the past 12 months, I’ve been working to simplify my busine…

The Quarterly Client Invitation Strategy

Feeling like you’re constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches? This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling sa…

Hidden Sales-Increasing Hacks for Email Marketing

The best way to increase your email marketing sales is not just about adding more emails or more automations. Instead the secret is to increase the relevance of your emails and your offers to your subscribers. It makes sense right? The more relevant an offer or the email content is to me, the more…

How The Salty Fox Is Killing It With Ecommerce Email Marketing - With Hangatu Wyld

When it comes to email marketing, working with ecommerce businesses is one of my favourite things to do as it is remarkable how just a few small changes can have such a big impact on the bottom line. And in this episode you’ll see exactly how this is possible. I’m joined by the prolific founder of…

Bundles for List Growth

It’s no secret that bundles are becoming an increasingly popular strategy for growing your email list, but are they right for your business? I’m diving into the ins and outs of bundle events, why they can be so effective, and how to get the most out of this collaborative approach to list growth. …

10 List Building Mistakes

It’s the time of year when list building should be a big focus. We're at the start of September, which means things are ramping up. As we transition out of winter sports here in Australia or you are emerging from summer holidays in the northern hemisphere, we are beginning to get stuck back into w…

Get Unstuck

Feeling stuck with your email marketing? Whether it's tech troubles, not knowing what to send, time constraints, or mindset issues, these hurdles can halt your progress. In this episode, I break down the four most common sticking points and share practical solutions to help you move forward. You’l…

10 Automation Creation Hacks

The process of planning and creating automations can be incredibly daunting for some. Not only are the tech and integrations to worry about. But you need to write a tonne of emails as well. Or you may find you have started with the best of intentions but as your business has grown and you have add…

Preferences Centres: Why, What, When, Where & How

Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need! In this episode, I’m breaking down how a preferences centre can help transform your email strategy an…

4 Metrics to Review Every EOFY

It’s the end of financial year here in Australia and the time we all step back to look at the key numbers in our businesses. And your email marketing numbers should definitely be included in your analysis. No, I’m not talking about your opens, clicks, unsubscribes and bounces here. Instead we wan…