It’s the time of year when list building should be a big focus.

We're at the start of September, which means things are ramping up. As we transition out of winter sports here in Australia or you are emerging from summer holidays in the northern hemisphere, we are beginning to get stuck back into work. Then add Black Friday, Cyber Monday, and Christmas, plus a busy launch season, growing your list should be a top priority.

Yet many business owners skip this important strategy or leave it to the last minute.

In this episode, I’m sharing the 10 biggest mistakes businesses make when trying to grow their email lists.

You’ll learn:
Why a list growth strategy is crucial to sales success
How to focus your messaging so you actually get sign ups
A range of different strategies you can add to the mix
What to send after the signup

Plus, why you may not need to give up on your lead magnet just yet.

If you know you need to grow your email list or you are struggling to get it moving, this is the episode for you.



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

It’s the time of year when list building should be a big focus.
We're at the start of September, which means things are ramping up. As we transition out of winter sports here in Australia or you are emerging from summer holidays in the northern hemisphere, we are beginning to get stuck back into work. Then add Black Friday, Cyber Monday, and Christmas, plus a busy launch season, growing your list should be a top priority.
Yet many business owners skip this important strategy or leave it to the last minute.
In this episode, I’m sharing the 10 biggest mistakes businesses make when trying to grow their email lists.
You’ll learn:
<ul>
<li>Why a list growth strategy is crucial to sales success</li>
<li>How to focus your messaging so you actually get sign ups</li>
<li>A range of different strategies you can add to the mix</li>
<li>What to send after the signup</li>
</ul>
Plus, why you may not need to give up on your lead magnet just yet.
If you know you need to grow your email list or you are struggling to get it moving, this is the episode for you.
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

Easy Email Marketing with Yael Keon

10 List Building Mistakes

After 10 years in business, I’ve used (and seen) a lot of software and apps meant to make online business easier. Many overpromise and underdeliver. Or many are just not exactly right for you. But there are definitely some standouts.

Over the past 12 months, I’ve been working to simplify my business tech stack and in this episode I’m going to share what I use now and why. Not just email marketing but I’m taking you on a full behind the scenes of what I use for marketing, lead generation, client management, online course delivery and day to day business functions.

I’m also sharing:
The 7 criteria I used in deciding what stays and what goes
Why all-in-one solutions aren’t all they have cracked up to be
Why you don’t need to have a subscription for everything

Plus my top 2 newest finds.



Resources mentioned (*=affiliate link):

ActiveCampaign* 

TidyCal 

BreezeDoc 

Typeform

Zoom 

ThriveCart* 

ThriveCart Learn* 

Hyvor

Membership.io* (Formerly Searchie)

ConvertBox* 

OmnyStudio 

KeySearch 

Tailwind 

Canva 

Xero 

Quaderno 

Audacity 

Notion 

Scribe 



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

After 10 years in business, I’ve used (and seen) a lot of software and apps meant to make online business easier. Many overpromise and underdeliver. Or many are just not exactly right for you. But there are definitely some standouts.
Over the past 12 months, I’ve been working to simplify my business tech stack and in this episode I’m going to share what I use now and why. Not just email marketing but I’m taking you on a full behind the scenes of what I use for marketing, lead generation, client management, online course delivery and day to day business functions.
I’m also sharing:
<ul>
<li>The 7 criteria I used in deciding what stays and what goes</li>
<li>Why all-in-one solutions aren’t all they have cracked up to be</li>
<li>Why you don’t need to have a subscription for everything</li>
</ul>
Plus my top 2 newest finds.
 
Resources mentioned (*=affiliate link):
<a href="https://www.activecampaign.com/?_r=87VY5915">ActiveCampaign* </a>
<a href="https://tidycal.com/">TidyCal </a>
<a href="https://breezedoc.com/">BreezeDoc </a>
<a href="https://www.typeform.com/">Typeform</a> 
<a href="https://www.zoom.com/">Zoom </a>
<a href="https://yaelk--checkout.thrivecart.com/thrivecart-standard-account/">ThriveCart* </a>
<a href="https://yaelk--checkout.thrivecart.com/thrivecart-learn-plus/">ThriveCart Learn* </a>
<a href="https://hyvor.com/">Hyvor</a>
<a href="https://membership.io/?fpr=58cet">Membership.io* (Formerly Searchie)</a> 
<a href="https://yaelk--sslcheckout.thrivecart.com/cb-lifetime/595258cb2d05b/">ConvertBox* </a>
<a href="https://yaelk--sslcheckout.thrivecart.com/cb-lifetime/595258cb2d05b/"></a><a href="https://omnystudio.com/features/hosting">OmnyStudio </a>
<a href="https://www.keysearch.co/subscription/membership.php">KeySearch </a>
<a href="https://tailwindcss.com/">Tailwind </a>
<a href="https://www.canva.com/">Canva </a>
<a href="https://www.xero.com/">Xero </a>
<a href="https://quaderno.io/">Quaderno </a>
<a href="https://www.audacityteam.org/">Audacity </a>
<a href="https://www.notion.so/">Notion </a>
<a href="https://scribehow.com/">Scribe </a>
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

BTS of My Tech Stack

Feeling like you’re constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches?

This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling salesy.

I’m sharing my go-to approach that I use quarterly (or whenever I need a boost in bookings) to open up client spots with ease.

Inside this episode, you’ll learn:
Why you don’t need to constantly promote your services
How to send invitation emails without being pushy
The five key elements every client invitation email should include
Why scarcity and clear calls to action are essential
How to manage follow-ups and get bookings fast

Plus, tips on how to maintain momentum between these invitations and keep your subscribers engaged with valuable content.



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Feeling like you’re constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches?
This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling salesy.
I’m sharing my go-to approach that I use quarterly (or whenever I need a boost in bookings) to open up client spots with ease.
Inside this episode, you’ll learn:
<ul>
<li>Why you don’t need to constantly promote your services</li>
<li>How to send invitation emails without being pushy</li>
<li>The five key elements every client invitation email should include</li>
<li>Why scarcity and clear calls to action are essential</li>
<li>How to manage follow-ups and get bookings fast</li>
</ul>
Plus, tips on how to maintain momentum between these invitations and keep your subscribers engaged with valuable content.
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

The Quarterly Client Invitation Strategy

The best way to increase your email marketing sales is not just about adding more emails or more automations. Instead the secret is to increase the relevance of your emails and your offers to your subscribers.

It makes sense right? The more relevant an offer or the email content is to me, the more likely I will read it and take action on it.

The challenge of course, is how do you do this when you have a list of subscribers who fit a whole range of scenarios.

This is one of the untapped potential areas of email marketing and something that differentiates it from other marketing channels. Email gives you the ability to send some emails to some subscribers and not others. Or, even better, send different versions of those emails to different groups. In both your campaigns and your automations.

Inside this episode, I’m sharing some of the little-known extra layers that you can put within your emails or automations that take them from stock standard to standout.

You’ll learn 3 different methods of getting the data and information you need about your subscriber and then how to use this information to:
Send different emails to different groups
Trigger automation or flows
Send emails to different subscribers at different times
Write one email but have subscribers see different versions (using dynamic or conditional content)

This is an idea filled episode with a tonne of ideas. The goal is just to choose your own!

If you want other episodes on specific sales ideas check out these episodes:
EP22 - How to get more sales without feeling salesy https://yaelkeon.com/how-to-get-more-sales-without-feeling-salesy-episode-22/
EP25 - How to get more out of your next sales promotion with these 10 tips https://yaelkeon.com/get-more-out-of-your-next-sales-promotion-with-these-10-tips-episode-25/
EP61 - Essential Ecommerce Automations https://yaelkeon.com/essential-ecommerce-automations-episode-61/
EP63 - Streamlined Services with Automation https://yaelkeon.com/streamlined-services-with-automation-episode-63/
EP65 - Automation for Online Business https://yaelkeon.com/automation-for-online-businesses-episode-65/



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

The best way to increase your email marketing sales is not just about adding more emails or more automations. Instead the secret is to increase the relevance of your emails and your offers to your subscribers.
It makes sense right? The more relevant an offer or the email content is to me, the more likely I will read it and take action on it.
The challenge of course, is how do you do this when you have a list of subscribers who fit a whole range of scenarios.
This is one of the untapped potential areas of email marketing and something that differentiates it from other marketing channels. Email gives you the ability to send some emails to some subscribers and not others. Or, even better, send different versions of those emails to different groups. In both your campaigns and your automations.
Inside this episode, I’m sharing some of the little-known extra layers that you can put within your emails or automations that take them from stock standard to standout.
You’ll learn 3 different methods of getting the data and information you need about your subscriber and then how to use this information to:
<ul>
<li>Send different emails to different groups</li>
<li>Trigger automation or flows</li>
<li>Send emails to different subscribers at different times</li>
<li>Write one email but have subscribers see different versions (using dynamic or conditional content)</li>
</ul>
This is an idea filled episode with a tonne of ideas. The goal is just to choose your own!
If you want other episodes on specific sales ideas check out these episodes:
<ul>
<li>EP22 - How to get more sales without feeling salesy <a href="https://yaelkeon.com/how-to-get-more-sales-without-feeling-salesy-episode-22/">https://yaelkeon.com/how-to-get-more-sales-without-feeling-salesy-episode-22/</a></li>
<li>EP25 - How to get more out of your next sales promotion with these 10 tips <a href="https://yaelkeon.com/get-more-out-of-your-next-sales-promotion-with-these-10-tips-episode-25/">https://yaelkeon.com/get-more-out-of-your-next-sales-promotion-with-these-10-tips-episode-25/</a></li>
<li>EP61 - Essential Ecommerce Automations <a href="https://yaelkeon.com/essential-ecommerce-automations-episode-61/">https://yaelkeon.com/essential-ecommerce-automations-episode-61/</a></li>
<li>EP63 - Streamlined Services with Automation <a href="https://yaelkeon.com/streamlined-services-with-automation-episode-63/">https://yaelkeon.com/streamlined-services-with-automation-episode-63/</a></li>
<li>EP65 - Automation for Online Business <a href="https://yaelkeon.com/automation-for-online-businesses-episode-65/">https://yaelkeon.com/automation-for-online-businesses-episode-65/</a></li>
</ul>
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

10 List Building Mistakes

Easy Email Marketing with Yael Keon

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Easy Email Marketing with Yael Keon

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