Feeling like you're annoying your subscribers every time you hit 'send'? You're not alone—and you're definitely not annoying when you're genuinely relevant.

The biggest mistake? Thinking you need to email everyone everything. Spoiler alert: you don't.

In this episode, I'm sharing the three ways you should be segmenting your subscribers so that they are only getting the emails relevant to them.

You'll learn:
The mindset shift from "mass marketing" to "targeted communication"
Three powerful ways to organise your subscribers (sales lifecycle, behavioural, and interest-based)
Why separating customers from non-customers is your starting point
How to gather interest information without being pushy
The simple survey technique that automatically segments your list

The numbers that matter:
30% more opens with segmented emails
50% more click-throughs than generic campaigns
760% potential revenue increase

The bottom line?

When you organise your subscribers thoughtfully, you send more relevant emails that people want to receive.

Want more? Learn more about how to segment and personalise your emails in Engaging Emails.

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Feeling like you're annoying your subscribers every time you hit 'send'? You're not alone&mdash;and you're definitely not annoying when you're genuinely relevant.
The biggest mistake? Thinking you need to email everyone everything. Spoiler alert: you don't.
In this episode, I'm sharing the three ways you should be segmenting your subscribers so that they are only getting the emails relevant to them.
You'll learn:
<ul>
<li>The mindset shift from "mass marketing" to "targeted communication"</li>
<li>Three powerful ways to organise your subscribers (sales lifecycle, behavioural, and interest-based)</li>
<li>Why separating customers from non-customers is your starting point</li>
<li>How to gather interest information without being pushy</li>
<li>The simple survey technique that automatically segments your list</li>
</ul>
The numbers that matter:
<ul>
<li>30% more opens with segmented emails</li>
<li>50% more click-throughs than generic campaigns</li>
<li>760% potential revenue increase</li>
</ul>
The bottom line?
When you organise your subscribers thoughtfully, you send more relevant emails that people want to receive.
Want more? Learn more about how to segment and personalise your emails in <a href="https://yaelkeon.com/engage">Engaging Emails</a>.
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

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