Stats show 1 in 6 people have a disability - with 80% of those not being immediately visible.

Yet 99% of emails contain critical or serious accessibility issues.

We (myself included), need to do better. Not just to ensure equal access but it’s just plain good strategy.

In recognition of Global Accessibility Awareness Day, in this episode I’m sharing the key things you need to think about when drafting your emails. In as simple terms as possible.

From the obvious Alt Txt to the not so obvious dir attributes.

From great structure that supports neurodivergent thinkers to coding that supports screen readers for the visually impaired.

We talk colour contrast, structure, calls to action, touch controls and even sign up forms.

The good news? At least half of this can be addressed with some simple template updates.

There’s a lot to consider which is why I have included a summary plus a full range of resources on my website at yaelkeon.com/access.

Other resources mentioned in the episode:

Global Accessibility Awareness Day

Email Marketing Consortium Accessibility Report

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Stats show 1 in 6 people have a disability - with 80% of those not being immediately visible.
Yet 99% of emails contain critical or serious accessibility issues.
We (myself included), need to do better. Not just to ensure equal access but it&rsquo;s just plain good strategy.
In recognition of Global Accessibility Awareness Day, in this episode I&rsquo;m sharing the key things you need to think about when drafting your emails. In as simple terms as possible.
From the obvious Alt Txt to the not so obvious dir attributes.
From great structure that supports neurodivergent thinkers to coding that supports screen readers for the visually impaired.
We talk colour contrast, structure, calls to action, touch controls and even sign up forms.
The good news? At least half of this can be addressed with some simple template updates.
There&rsquo;s a lot to consider which is why I have included a summary plus a full range of resources on my website at <a href="http://yaelkeon.com/access">yaelkeon.com/access</a>.
Other resources mentioned in the episode:
<a href="https://accessibility.day/">Global Accessibility Awareness Day</a>
<a href="https://emailmarkup.org/en/reports/accessibility/2024/">Email Marketing Consortium Accessibility Report</a>
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

Easy Email Marketing with Yael Keon

Accessibility: Are You Losing 20% of Your Audience?

If you've been using Claude like a chat box, you're leaving the best part untouched. Skills are what transform AI from a helpful tool into something that genuinely works for you, running in the background, knowing your voice, following your process, without you having to explain it every single time.

This is part two of my AI upgrade series (go back and listen to Episode 149 first if you haven't, as it sets the whole scene). Today we're going deep on the five types of skills you'll want to build in your Claude account and exactly where to start.

You'll learn:
The five layers of skills every business owner should have (from brand voice to client-specific systems)
Why skills are different from just attaching a document to a project (and why that distinction matters)
How to create your first skill in as little as 2 minutes, even if you've never done anything like this before

Think of a skill like writing your team a procedures manual. You document how you want things done, your voice, your frameworks, your process, and from that point on, Claude just knows. No reminding, no reattaching documents, no micromanaging. It follows the playbook every time, whether you're in a chat or a project.

If you've got a brand voice document sitting somewhere already, this is the perfect place to start.

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

If you've been using Claude like a chat box, you're leaving the best part untouched. Skills are what transform AI from a helpful tool into something that genuinely works for you, running in the background, knowing your voice, following your process, without you having to explain it every single time.
This is part two of my AI upgrade series (go back and listen to Episode 149 first if you haven't, as it sets the whole scene). Today we're going deep on the five types of skills you'll want to build in your Claude account and exactly where to start.
You'll learn:
<ul>
<li>The five layers of skills every business owner should have (from brand voice to client-specific systems)</li>
<li>Why skills are different from just attaching a document to a project (and why that distinction matters)</li>
<li>How to create your first skill in as little as 2 minutes, even if you've never done anything like this before</li>
</ul>
Think of a skill like writing your team a procedures manual. You document how you want things done, your voice, your frameworks, your process, and from that point on, Claude just knows. No reminding, no reattaching documents, no micromanaging. It follows the playbook every time, whether you're in a chat or a project.
If you've got a brand voice document sitting somewhere already, this is the perfect place to start.
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

The AI Upgrade 2: Add These 5 Skills and Watch What Happens

If AI still feels like something you dip in and out of for the occasional email subject line, this episode is going to change how you see it entirely. What if instead of a chat box, you had a fully functioning marketing department, one that knows your voice, your clients, your frameworks, and your way of thinking, available to you 24/7?

This is the first in a series where I am pulling back the curtain on exactly how I have been using Claude AI to build out the kind of marketing system I have always wanted but never had the time to create.

You'll learn:
The key elements of Claude AI (from chat to deep research to projects to skills) and what each one actually does
How to think about AI as a marketing department rather than just a tool you prompt
Where to start if you are overwhelmed, and why one or two small workflows can make a bigger difference than you think

This is not about prompts or custom GPTs. It is about building something that runs in the background, does the thinking with you, and stops you from having to repeat yourself every single session. Whether you are a total beginner or already dabbling, this episode lays the foundation for everything that comes next in this series.

If you have not yet tried deep research mode, that is your first quick win. Send Claude off for 20 minutes to do a target market sentiment analysis and see what comes back. It is genuinely a gold mine.

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

If AI still feels like something you dip in and out of for the occasional email subject line, this episode is going to change how you see it entirely. What if instead of a chat box, you had a fully functioning marketing department, one that knows your voice, your clients, your frameworks, and your way of thinking, available to you 24/7?
This is the first in a series where I am pulling back the curtain on exactly how I have been using Claude AI to build out the kind of marketing system I have always wanted but never had the time to create.
You'll learn:
<ul>
<li>The key elements of Claude AI (from chat to deep research to projects to skills) and what each one actually does</li>
<li>How to think about AI as a marketing department rather than just a tool you prompt</li>
<li>Where to start if you are overwhelmed, and why one or two small workflows can make a bigger difference than you think</li>
</ul>
This is not about prompts or custom GPTs. It is about building something that runs in the background, does the thinking with you, and stops you from having to repeat yourself every single session. Whether you are a total beginner or already dabbling, this episode lays the foundation for everything that comes next in this series.
If you have not yet tried deep research mode, that is your first quick win. Send Claude off for 20 minutes to do a target market sentiment analysis and see what comes back. It is genuinely a gold mine.
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

The AI Upgrade 1: Meet your New Marketing Team

The way emails are prioritised in inboxes is changing. AI is now acting as an intermediary between you and your subscribers, deciding which emails get seen and which ones get buried. Gmail, Apple Mail, and Outlook are all rolling out AI-powered filtering that determines email placement based on relevance, not just send time.

This doesn't mean email marketing is going the way of social media. But it does means engagement matters more than ever. When subscribers open, click, and reply to your emails, both the AI and your audience see you as valuable. The businesses that focus on real connection and strategic engagement will win.

In this episode I cover:
What Gmail, Apple Mail, and Outlook are doing with AI filtering right now
Why engagement (opens, clicks, replies) is your secret weapon against deprioritisation
Seven practical strategies to keep your emails visible and valued

The shift: AI isn't out to get you. It's trying to serve your subscribers. When your emails genuinely connect, provide value, and spark action, both your subscribers and the AI will prioritise you. Focus on engagement and you'll stay visible where it counts.

This of course is just the tip of the iceberg when it comes to email engagement. There is a lot more too it which is why I have a full course dedicated to the toping - Engaging Emails. Get it at yaelkeon.com/engage

 

Next Steps:
Hang out with me on Instagram @yaelkeon
Write your next Engaging Email with my CustomGPT The Engaging Emails Studio
Get a free Email Engagement Checkup
Join The Email Experience
Work with Me

The way emails are prioritised in inboxes is changing. AI is now acting as an intermediary between you and your subscribers, deciding which emails get seen and which ones get buried. Gmail, Apple Mail, and Outlook are all rolling out AI-powered filtering that determines email placement based on relevance, not just send time.
This doesn't mean email marketing is going the way of social media. But it does means engagement matters more than ever. When subscribers open, click, and reply to your emails, both the AI and your audience see you as valuable. The businesses that focus on real connection and strategic engagement will win.
In this episode I cover:
<ul>
<li>What Gmail, Apple Mail, and Outlook are doing with AI filtering right now</li>
<li>Why engagement (opens, clicks, replies) is your secret weapon against deprioritisation</li>
<li>Seven practical strategies to keep your emails visible and valued</li>
</ul>
The shift: AI isn't out to get you. It's trying to serve your subscribers. When your emails genuinely connect, provide value, and spark action, both your subscribers and the AI will prioritise you. Focus on engagement and you'll stay visible where it counts.
This of course is just the tip of the iceberg when it comes to email engagement. There is a lot more too it which is why I have a full course dedicated to the toping - Engaging Emails. Get it at <a href="https://yaelkeon.com/engage">yaelkeon.com/engage</a>
&nbsp;
Next Steps:
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Write your next Engaging Email with my CustomGPT <a href="https://yaelkeon.com/studio/">The Engaging Emails Studio</a></li>
<li>Get a free <a href="https://yaelkeon.com/engagement-checkup/">Email Engagement Checkup</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">Work with Me</a></li>
</ul>

Accessibility: Are You Losing 20% of Your Audience?

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