If AI still feels like something you dip in and out of for the occasional email subject line, this episode is going to change how you see it entirely. What if instead of a chat box, you had a fully functioning marketing department, one that knows your voice, your clients, your frameworks, and your way of thinking, available to you 24/7?

This is the first in a series where I am pulling back the curtain on exactly how I have been using Claude AI to build out the kind of marketing system I have always wanted but never had the time to create.

You'll learn:

• The key elements of Claude AI (from chat to deep research to projects to skills) and what each one actually does
• How to think about AI as a marketing department rather than just a tool you prompt
• Where to start if you are overwhelmed, and why one or two small workflows can make a bigger difference than you think

This is not about prompts or custom GPTs. It is about building something that runs in the background, does the thinking with you, and stops you from having to repeat yourself every single session. Whether you are a total beginner or already dabbling, this episode lays the foundation for everything that comes next in this series.

If you have not yet tried deep research mode, that is your first quick win. Send Claude off for 20 minutes to do a target market sentiment analysis and see what comes back. It is genuinely a gold mine.

Want to see more of what I get up to when I’m not podcasting?

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