Welcome to the annual email marketing software update roundup for 2024. Unlike previous years with major deliverability changes, this year has been more about feature improvements and platform refinements.

In this episode, I'm diving deep into the updates across key email marketing platforms, giving you the insider view on what's changed and what matters.

You'll learn:
The latest features from MailChimp, MailerLite, and Kit (formerly ConvertKit)
Major pricing and functionality changes at ActiveCampaign
Exciting new capabilities in Klaviyo
How these updates can potentially improve your email marketing strategy

My top 2 highlights? Segments management from ActiveCampaign and the ability to add & remove subscribers from lists in Klaviyo.

But there is so much more. Listen in now!



TIMESTAMPS:

MailChimp - 2:54

MailerLite - 3:18

Kit (formerly ConvertKit) - 4:53

ActiveCampaign - 6:16

Klaviyo - 16:16



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Welcome to the annual email marketing software update roundup for 2024. Unlike previous years with major deliverability changes, this year has been more about feature improvements and platform refinements.
In this episode, I'm diving deep into the updates across key email marketing platforms, giving you the insider view on what's changed and what matters.
You'll learn:
<ul>
<li>The latest features from MailChimp, MailerLite, and Kit (formerly ConvertKit)</li>
<li>Major pricing and functionality changes at ActiveCampaign</li>
<li>Exciting new capabilities in Klaviyo</li>
<li>How these updates can potentially improve your email marketing strategy</li>
</ul>
My top 2 highlights? Segments management from ActiveCampaign and the ability to add &amp; remove subscribers from lists in Klaviyo.
But there is so much more. Listen in now!
 
TIMESTAMPS:
MailChimp - 2:54
MailerLite - 3:18
Kit (formerly ConvertKit) - 4:53
ActiveCampaign - 6:16
Klaviyo - 16:16
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

Easy Email Marketing with Yael Keon

Software Update 2024

Sales is the whole reason you're doing email marketing. But if you've been quietly helping, hinting, and hoping your subscribers will magically buy without you ever actually asking... this episode is for you.

This is the fourth and final episode in The Engagement Fix series, and we're wrapping up with the one everyone really wants to know about: how to increase sales conversions from your emails.

You'll learn:
Why not asking for the sale is actually doing your subscribers a disservice
How to use design and content strategy to create a constant sales runway (without every email feeling promotional)
Why automated emails convert 2,361% better than campaigns, and how to use that to your advantage
How segmentation removes the fear of annoying people who aren't interested

Email marketing has the highest conversion rate of any online channel because you're marketing to a warm audience who already said yes to hearing from you. But conversion doesn't happen in isolation. It's the result of deliverability doing its job, subscribers opening and clicking, content building trust over time, and automations that catch people at exactly the right moment.

The sandwich sales strategy, behaviour-triggered automations, and smart segmentation aren't just tactics. They're how you make selling feel like a natural extension of serving, not a reluctant PS at the bottom of an email.

By the end of this episode, you'll have a clear picture of how the full engagement system works together, and why fixing each layer compounds into real, consistent sales from your list.

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Sales is the whole reason you're doing email marketing. But if you've been quietly helping, hinting, and hoping your subscribers will magically buy without you ever actually asking... this episode is for you.
This is the fourth and final episode in The Engagement Fix series, and we're wrapping up with the one everyone really wants to know about: how to increase sales conversions from your emails.
You'll learn:
<ul>
<li>Why not asking for the sale is actually doing your subscribers a disservice</li>
<li>How to use design and content strategy to create a constant sales runway (without every email feeling promotional)</li>
<li>Why automated emails convert 2,361% better than campaigns, and how to use that to your advantage</li>
<li>How segmentation removes the fear of annoying people who aren't interested</li>
</ul>
Email marketing has the highest conversion rate of any online channel because you're marketing to a warm audience who already said yes to hearing from you. But conversion doesn't happen in isolation. It's the result of deliverability doing its job, subscribers opening and clicking, content building trust over time, and automations that catch people at exactly the right moment.
The sandwich sales strategy, behaviour-triggered automations, and smart segmentation aren't just tactics. They're how you make selling feel like a natural extension of serving, not a reluctant PS at the bottom of an email.
By the end of this episode, you'll have a clear picture of how the full engagement system works together, and why fixing each layer compounds into real, consistent sales from your list.
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

The Engagement Fix 4: How Do I Increase Sales Conversions?

Your subscribers are opening your emails. But they're not clicking. Sound familiar? If your open rates look fine but your click rates are flat, you're not alone. And you're probably missing some of the easiest opportunities hiding right inside your emails.

This is part three of The Engagement Fix series, and today we're diving into what makes people click (and reply), why it matters more than you think for your inbox placement, and the biggest mistake most business owners make with their calls to action.

You'll learn:
Why low-commitment click opportunities are the secret weapon most business owners ignore (and how they boost your sales clicks too)
The underutilised email real estate that 79 to 90% of readers scan but most senders leave empty
How email automations achieve 332% higher click rates and what that means for your strategy

One filter to take away from this episode: before you hit send on any email, ask yourself, "What do I want my subscriber to do as a result of this?"

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Your subscribers are opening your emails. But they're not clicking. Sound familiar? If your open rates look fine but your click rates are flat, you're not alone. And you're probably missing some of the easiest opportunities hiding right inside your emails.
This is part three of The Engagement Fix series, and today we're diving into what makes people click (and reply), why it matters more than you think for your inbox placement, and the biggest mistake most business owners make with their calls to action.
You'll learn:
<ul>
<li>Why low-commitment click opportunities are the secret weapon most business owners ignore (and how they boost your sales clicks too)</li>
<li>The underutilised email real estate that 79 to 90% of readers scan but most senders leave empty</li>
<li>How email automations achieve 332% higher click rates and what that means for your strategy</li>
</ul>
One filter to take away from this episode: before you hit send on any email, ask yourself, "What do I want my subscriber to do as a result of this?"
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

The Engagement Fix 3: Where Are All the Clicks?

Your open rate isn't just a subject line problem. And in this episode, I'm going to show you exactly what else is going on.

This is part two of The Engagement Fix series, and today I'm diving into opens: what's actually driving them (and what's quietly killing them) beyond deliverability and copy.

You'll learn:
The six factors that impact your open rates that most people never think about
Why sending more frequently can actually improve your overall engagement numbers
How automations outperform broadcast emails on opens by around 52%, and how to use that to your advantage

Open rates aren't a perfect metric anymore, but they still matter. And there's a lot more you can do to move them than tweaking your subject line.

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Your open rate isn't just a subject line problem. And in this episode, I'm going to show you exactly what else is going on.
This is part two of The Engagement Fix series, and today I'm diving into opens: what's actually driving them (and what's quietly killing them) beyond deliverability and copy.
You'll learn:
<ul>
<li>The six factors that impact your open rates that most people never think about</li>
<li>Why sending more frequently can actually improve your overall engagement numbers</li>
<li>How automations outperform broadcast emails on opens by around 52%, and how to use that to your advantage</li>
</ul>
Open rates aren't a perfect metric anymore, but they still matter. And there's a lot more you can do to move them than tweaking your subject line.
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Software Update 2024

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