When it comes to email marketing, working with ecommerce businesses is one of my favourite things to do as it is remarkable how just a few small changes can have such a big impact on the bottom line. And in this episode you’ll see exactly how this is possible.

I’m joined by the prolific founder of The Salty Fox and my wonderful long term client, Hangatu Wyld where we talk all things ecommerce marketing including:
Why Hangatu believes email marketing is essential to her business growth
Why they use Klaviyo as their email marketing software of choice
How we 10 x the revenue per recipient from her welcome series
What she thinks about the fear of sending too many sales-y emails
Her top tips for getting the most out of your Black Friday promotions

And so, so much more.

Hangatu really opens up about her entrepreneurial journey, the challenges of remote work and parenting, and the dedication required to build a brand that stands out in a competitive market.

If you are a business owner, this is a must listen - ecommerce or not.

About Hangatu:

Hangatu Wyld is the dynamic founder of The Salty Fox, a business specialising in Apple Watch bands and with a keen focus on women who were underserved in this industry. Based in regional Victoria, Hangatu skillfully balances life as a mother of two young boys with the demands of managing a remote team in Melbourne. Since 2015, she has been immersed in the world of eCommerce, leveraging her extensive experience to create a brand that not only enhances the individuality of its customers but also prioritises exceptional customer service, top-notch product quality, and an intuitive website experience.

Claim 15% off your next order at www.thesaltyfox.com.au using the coupon code YAEL15

Follow @thesalty_foxofficial on Instagram



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

When it comes to email marketing, working with ecommerce businesses is one of my favourite things to do as it is remarkable how just a few small changes can have such a big impact on the bottom line. And in this episode you’ll see exactly how this is possible.
I’m joined by the prolific founder of The Salty Fox and my wonderful long term client, Hangatu Wyld where we talk all things ecommerce marketing including:
<ul>
<li>Why Hangatu believes email marketing is essential to her business growth</li>
<li>Why they use Klaviyo as their email marketing software of choice</li>
<li>How we 10 x the revenue per recipient from her welcome series</li>
<li>What she thinks about the fear of sending too many sales-y emails</li>
<li>Her top tips for getting the most out of your Black Friday promotions</li>
</ul>
And so, so much more.
Hangatu really opens up about her entrepreneurial journey, the challenges of remote work and parenting, and the dedication required to build a brand that stands out in a competitive market.
If you are a business owner, this is a must listen - ecommerce or not.
About Hangatu:
Hangatu Wyld is the dynamic founder of The Salty Fox, a business specialising in Apple Watch bands and with a keen focus on women who were underserved in this industry. Based in regional Victoria, Hangatu skillfully balances life as a mother of two young boys with the demands of managing a remote team in Melbourne. Since 2015, she has been immersed in the world of eCommerce, leveraging her extensive experience to create a brand that not only enhances the individuality of its customers but also prioritises exceptional customer service, top-notch product quality, and an intuitive website experience.
Claim 15% off your next order at <a href="http://www.thesaltyfox.com.au">www.thesaltyfox.com.au</a> using the coupon code YAEL15
Follow <a href="https://www.instagram.com/thesaltyfox_official/">@thesalty_foxofficial</a> on Instagram
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

Easy Email Marketing with Yael Keon

How The Salty Fox Is Killing It With Ecommerce Email Marketing - With Hangatu Wyld

If your inbox and text messages haven’t alerted you to the fact yet - Black Friday promos are already upon us even though it is still technically days away.

Hopefully you have your promotions all in place by now but in this podcast episode, I thought I’d have a bit of (nerdy) fun and share some extra boosters you can layer into your promotions.

Think of this as a bit of a menu of ideas that you can add to take things up a notch.

From content to segmenting to strategy, this episode goes beyond the stereotypical advice and gives practical ideas you can implement quickly.

A word of warning though: Don’t do them all!



Other helpful resources:

EP68 - Top Black Friday Email Marketing Tips

EP115 - How The Salty Fox is Killing It with Ecommerce Email Marketing

Ecommerce Sales Pack

How to… Klaviyo

Birthday Bundle < Black Friday Offer



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

If your inbox and text messages haven’t alerted you to the fact yet - Black Friday promos are already upon us even though it is still technically days away.
Hopefully you have your promotions all in place by now but in this podcast episode, I thought I’d have a bit of (nerdy) fun and share some extra boosters you can layer into your promotions.
Think of this as a bit of a menu of ideas that you can add to take things up a notch.
From content to segmenting to strategy, this episode goes beyond the stereotypical advice and gives practical ideas you can implement quickly.
A word of warning though: Don’t do them all!
 
Other helpful resources:
<a href="https://yaelkeon.com/top-black-friday-email-marketing-tips-episode-68/">EP68 - Top Black Friday Email Marketing Tips</a>
<a href="https://yaelkeon.com/how-the-salty-fox-is-killing-it-with-ecommerce-email-marketing-with-hangatu-wyld-episode-115/">EP115 - How The Salty Fox is Killing It with Ecommerce Email Marketing</a>
<a href="https://yaelkeon.com/ecommercesales">Ecommerce Sales Pack</a>
<a href="https://yaelkeon.com/klaviyo">How to… Klaviyo</a>
<a href="https://yaelkeon.com/birthday">Birthday Bundle</a> &lt; Black Friday Offer
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Black Friday Boosters

After 10 years in business, I’ve used (and seen) a lot of software and apps meant to make online business easier. Many overpromise and underdeliver. Or many are just not exactly right for you. But there are definitely some standouts.

Over the past 12 months, I’ve been working to simplify my business tech stack and in this episode I’m going to share what I use now and why. Not just email marketing but I’m taking you on a full behind the scenes of what I use for marketing, lead generation, client management, online course delivery and day to day business functions.

I’m also sharing:
The 7 criteria I used in deciding what stays and what goes
Why all-in-one solutions aren’t all they have cracked up to be
Why you don’t need to have a subscription for everything

Plus my top 2 newest finds.



Resources mentioned (*=affiliate link):

ActiveCampaign* 

TidyCal 

BreezeDoc 

Typeform

Zoom 

ThriveCart* 

ThriveCart Learn* 

Hyvor

Membership.io* (Formerly Searchie)

ConvertBox* 

OmnyStudio 

KeySearch 

Tailwind 

Canva 

Xero 

Quaderno 

Audacity 

Notion 

Scribe 



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

After 10 years in business, I’ve used (and seen) a lot of software and apps meant to make online business easier. Many overpromise and underdeliver. Or many are just not exactly right for you. But there are definitely some standouts.
Over the past 12 months, I’ve been working to simplify my business tech stack and in this episode I’m going to share what I use now and why. Not just email marketing but I’m taking you on a full behind the scenes of what I use for marketing, lead generation, client management, online course delivery and day to day business functions.
I’m also sharing:
<ul>
<li>The 7 criteria I used in deciding what stays and what goes</li>
<li>Why all-in-one solutions aren’t all they have cracked up to be</li>
<li>Why you don’t need to have a subscription for everything</li>
</ul>
Plus my top 2 newest finds.
 
Resources mentioned (*=affiliate link):
<a href="https://www.activecampaign.com/?_r=87VY5915">ActiveCampaign* </a>
<a href="https://tidycal.com/">TidyCal </a>
<a href="https://breezedoc.com/">BreezeDoc </a>
<a href="https://www.typeform.com/">Typeform</a> 
<a href="https://www.zoom.com/">Zoom </a>
<a href="https://yaelk--checkout.thrivecart.com/thrivecart-standard-account/">ThriveCart* </a>
<a href="https://yaelk--checkout.thrivecart.com/thrivecart-learn-plus/">ThriveCart Learn* </a>
<a href="https://hyvor.com/">Hyvor</a>
<a href="https://membership.io/?fpr=58cet">Membership.io* (Formerly Searchie)</a> 
<a href="https://yaelk--sslcheckout.thrivecart.com/cb-lifetime/595258cb2d05b/">ConvertBox* </a>
<a href="https://yaelk--sslcheckout.thrivecart.com/cb-lifetime/595258cb2d05b/"></a><a href="https://omnystudio.com/features/hosting">OmnyStudio </a>
<a href="https://www.keysearch.co/subscription/membership.php">KeySearch </a>
<a href="https://www.tailwindapp.com/">Tailwind </a>
<a href="https://www.canva.com/">Canva </a>
<a href="https://www.xero.com/">Xero </a>
<a href="https://quaderno.io/">Quaderno </a>
<a href="https://www.audacityteam.org/">Audacity </a>
<a href="https://www.notion.so/">Notion </a>
<a href="https://scribehow.com/">Scribe </a>
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

BTS of My Tech Stack

Feeling like you’re constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches?

This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling salesy.

I’m sharing my go-to approach that I use quarterly (or whenever I need a boost in bookings) to open up client spots with ease.

Inside this episode, you’ll learn:
Why you don’t need to constantly promote your services
How to send invitation emails without being pushy
The five key elements every client invitation email should include
Why scarcity and clear calls to action are essential
How to manage follow-ups and get bookings fast

Plus, tips on how to maintain momentum between these invitations and keep your subscribers engaged with valuable content.



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Feeling like you’re constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches?
This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling salesy.
I’m sharing my go-to approach that I use quarterly (or whenever I need a boost in bookings) to open up client spots with ease.
Inside this episode, you’ll learn:
<ul>
<li>Why you don’t need to constantly promote your services</li>
<li>How to send invitation emails without being pushy</li>
<li>The five key elements every client invitation email should include</li>
<li>Why scarcity and clear calls to action are essential</li>
<li>How to manage follow-ups and get bookings fast</li>
</ul>
Plus, tips on how to maintain momentum between these invitations and keep your subscribers engaged with valuable content.
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

How The Salty Fox Is Killing It With Ecommerce Email Marketing - With Hangatu Wyld

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