Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™. Her agency is focused on helping corporations create the perfect balance of crisis management, entrepreneurial insight and proven public relations strategy. In this episode Karla shares highlights of conversations with branding and marketing experts who are changing the way we think about sales.

 Key Takeaways:

• The need for genuine differentiation and standing out in branding and marketing
• How to disrupt your own brand
• The dangers of using different stories to close deals
• Why you should shift from traditional sales tactics to a creator mindset

Quote of the Show (3:00):

“The most important ingredient is realizing there's no substitute for hard work.” – Steve Kahan

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Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Karla Jo Helms:

Company Website: www.jotopr.com

Linkedin: https://www.linkedin.com/company/joto-pr/

KJ's Linkedin: https://www.linkedin.com/in/karlajohelms/

Conversations mentioned in this episode:

Steve Kahan: https://omny.fm/shows/disruption-interruption/disruptive-marketing-anatomy-of-a-silicon-valley-b

Jesse Woodbury: https://omny.fm/shows/disruption-interruption/disrupting-saas-sales-approach-jesse-woodbury-epis

David Brier: https://omny.fm/shows/disruption-interruption/disrupting-branding-david-brier-episode-014

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD