Hila Lauterbach, Founder of 10x GTM, and Klue Advisor. 10x GTM is a company partnering with high-growth B2B SaaS companies to accelerate revenue through strategic GTM and product marketing excellence. In this episode, KJ Hila discuss the rise of data-driven and AI-powered investment models—and why they’re not enough on their own. They also explore the most common go-to-market mistakes: lack of alignment, unclear audience, and missing foundational strategy.

Key Takeaways:

[5:47] Hila’s Origin Story & Overcoming Rejection

[13:45] The Broken Investment Model

[16:39] Building a Repeatable Go-to-Market Engine

[26:50] The Future of SaaS & AI’s Impact

Quote of the Show (27:00):

“Every time the door was closed, I built a new door. You have to keep iterating, keep believing, and keep working hard towards your goals.” – Hila Lauterbach

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Ways to connect with Hila Lauterbach:

LinkedIn: https://www.linkedin.com/in/hilalauterbachmarketing

Company Websites: 10XGTM.com and https://klue.com/

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