Brian Gilman is the Chief Marketing Officer of ThetaRay, a fintech company that provides AI-powered solutions to detect and prevent financial crimes like money laundering, fraud, and terrorist financing. In this episode, KJ and Brian Gilman explore how AI is transforming the fight against financial crime in the banking industry. They discuss the limitations of legacy rules-based systems, the power of AI-driven pattern recognition, and the future of compliance and risk management.

 

Key Takeaways:
03:00 – The State of Financial Crime
20–30% of global financial transactions may be linked to crime.
$4B+ in fines for money laundering in 2023 alone.
07:00 – How AI Changes the Game
AI identifies hidden patterns and criminal networks.
Reduces false positives, enabling secure growth in high-risk markets.
10:00 – Marketing Disruptive Tech
Messaging to C-suite: focus on pain points and compliance needs.
The shift from traditional marketing funnels to meeting-based metrics.

 

Quote of the Show (19:00):

"AI has been one of the greatest enablers, but it has also been one of the greatest levelers of technology that I've ever seen. “ – Brian Gilman

 

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

 

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

 

Ways to connect with Brian Gilman:

LinkedIn: https://www.linkedin.com/in/bgilman1/

Company Website:thetaray.com

 

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

Brian Gilman is the Chief Marketing Officer of&nbsp;ThetaRay, a fintech company that provides AI-powered solutions to detect and prevent financial crimes like money laundering, fraud, and terrorist financing.&nbsp;In this episode, KJ and Brian Gilman explore how AI is transforming the fight against financial crime in the banking industry. They discuss the limitations of legacy rules-based systems, the power of AI-driven pattern recognition, and the future of compliance and risk management.
&nbsp;
Key Takeaways:
<ul>
<li>03:00 &ndash; The State of Financial Crime</li>
</ul>
<ul>
<ul>
<li>20&ndash;30% of global financial transactions may be linked to crime.</li>
<li>$4B+ in fines for money laundering in 2023 alone.</li>
</ul>
<li>07:00 &ndash; How AI Changes the Game</li>
<ul>
<li>AI identifies hidden patterns and criminal networks.</li>
<li>Reduces false positives, enabling secure growth in high-risk markets.</li>
</ul>
<li>10:00 &ndash; Marketing Disruptive Tech</li>
<ul>
<li>Messaging to C-suite: focus on pain points and compliance needs.</li>
<li>The shift from traditional marketing funnels to meeting-based metrics.</li>
</ul>
</ul>
&nbsp;
Quote of the Show (19:00):
"AI has been one of the greatest enablers, but it has also been one of the greatest levelers of technology that I've ever seen. &ldquo; &ndash; Brian Gilman
&nbsp;
Join our Anti-PR newsletter where we&rsquo;re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.
&nbsp;
Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: <a href="https://info.jotopr.com/free-anti-pr-eval">https://info.jotopr.com/free-anti-pr-eval</a>
&nbsp;
Ways to connect with Brian Gilman:
LinkedIn: <a href="https://www.linkedin.com/in/bgilman1/">https://www.linkedin.com/in/bgilman1/</a>
Company Website: <a href="https://thetaray.com/">thetaray.com</a>
&nbsp;
How to get more Disruption/Interruption:&nbsp;
Amazon Music - <a href="https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption">https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption</a>
Apple Podcast - <a href="https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755">https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755</a>
Spotify - <a href="https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD">https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD</a>

When did you say ”THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo. Every week KJ interviews professionals who are disrupting their industries and altering economic networks that have been antiquated with bull-headed predecessors holding up the progress.

KJ delves into uncovering more from industry rebels and innovators that you didn’t know you needed in your life.

Disruption / Interruption

Disrupting the Underworld Economy: How AI Is Targeting Billions in Dirty Money with Brian Gilman

In this episode of Disruption/Interruption, host KJ sits down with Lukas Egger, VP of Product Strategy and Innovation at SAP Signavio. They discuss the realities of implementing AI in large enterprises, the pitfalls of treating AI as a plug-and-play solution, and the importance of re-engineering business systems to unlock true value. Lucas shares insights on innovation, the dangers of the "speed race," and how organizations can de-risk ambitious AI projects.

 

Four Key Takeaways:
The AI "Rat Race" Myth[2:00]
Lukas explains why the biggest mistake in AI adoption is thinking it's a race to move the fastest, and why slowing down can actually lead to outsized value.
The True Cost and Opportunity of AI[7:26]
The conversation compares current AI investments to the Manhattan Project, highlighting the generational scale of today's infrastructure build-out and the unique opportunities it presents.
Paradigm Shifts: Cheap Content, Expensive Trust[16:59]
Lukas discusses how the abundance of cheap, AI-generated content shifts value creation from ownership to membership, and why trust and personalization are now critical.
Re-engineering Business Systems for AI[24:29]
Lukas argues that success with AI requires rethinking and redesigning entire business processes, not just swapping out old components for new technology.

 

 

Quote of the Show (36:55):
"The most important part is to claim agency about your strategy and what you want to achieve, and this will not come from giving into whatever the latest social media news might imply.” – Lukas Egger 

 

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

 

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

 

Ways to connect withLukas Egger:

LinkedIn: http://www.linkedin.com/in/lukas-np-egger

Company Website:  signavio.com

 

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

In this episode of Disruption/Interruption, host KJ sits down with Lukas Egger, VP of Product Strategy and Innovation at SAP Signavio. They discuss the realities of implementing AI in large enterprises, the pitfalls of treating AI as a plug-and-play solution, and the importance of re-engineering business systems to unlock true value. Lucas shares insights on innovation, the dangers of the "speed race," and how organizations can de-risk ambitious AI projects.
&nbsp;
Four Key Takeaways:
<ol>
<li> The AI "Rat Race" Myth [2:00] Lukas explains why the biggest mistake in AI adoption is thinking it's a race to move the fastest, and why slowing down can actually lead to outsized value.</li>
<li> The True Cost and Opportunity of AI [7:26] The conversation compares current AI investments to the Manhattan Project, highlighting the generational scale of today's infrastructure build-out and the unique opportunities it presents.</li>
<li> Paradigm Shifts: Cheap Content, Expensive Trust [16:59] Lukas discusses how the abundance of cheap, AI-generated content shifts value creation from ownership to membership, and why trust and personalization are now critical.</li>
<li> Re-engineering Business Systems for AI [24:29] Lukas argues that success with AI requires rethinking and redesigning entire business processes, not just swapping out old components for new technology.</li>
</ol>
&nbsp;
&nbsp;
Quote of the Show (36:55): "The most important part is to claim agency about your strategy and what you want to achieve, and this will not come from giving into whatever the latest social media news might imply.&rdquo; &ndash; Lukas Egger 
&nbsp;
Join our Anti-PR newsletter where we&rsquo;re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.
&nbsp;
Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: <a href="https://info.jotopr.com/free-anti-pr-eval">https://info.jotopr.com/free-anti-pr-eval</a>
&nbsp;
Ways to connect with Lukas Egger:
LinkedIn:&nbsp;<a href="http://www.linkedin.com/in/lukas-np-egger">http://www.linkedin.com/in/lukas-np-egger</a>
Company Website: &nbsp;<a href="https://signavio.com/">signavio.com</a>
&nbsp;
How to get more Disruption/Interruption:&nbsp;
Amazon Music - <a href="https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption">https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption</a>
Apple Podcast - <a href="https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755">https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755</a>
Spotify - <a href="https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD">https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD</a>

Disrupting the Workflow: De-Risking Ambitious AI Projects with Lukas Egger

In this episode of Disruption/Interruption, host KJ sits down with John Choate, co-founder of Apogee Travel, to discuss how the travel industry hides value, the illusion of price comparison, and how Apogee is disrupting the online travel agency model by turning every hotel booking into a charitable donation. Discover the truth behind loyalty programs, the commoditization of hotels, and how transparency and social good can reshape an entire industry.

 

Four Key Takeaways:
The Illusion of Comparison Shopping [00:41]
John explains how consumers believe they are comparison shopping for hotels, but in reality, prices are controlled and nearly identical across platforms.
The Birth of Apogee’s Value Model [06:55]
The story of how a charity hotel stay and a conversation with Steve Wynn inspired the idea of using hotel profits for social good.
Exposing Loyalty Program Devaluation [24:15]
John breaks down how hotel loyalty programs manipulate point values, creating “value blindness” for consumers.
How Apogee Travel Disrupts the Industry [32:05]
Apogee’s unique model: every booking generates a donation to a charity of the traveler’s choice, at no extra cost, while still earning brand rewards points.

 

Quote of the Show (34:20):
"Most people think charity is emotional. In our model, it's structural. Travel's the largest overlooked fundraising engine in the world. We just plugged it in." – John Choate

 

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

 

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

 

Ways to connect withJohn Choate:

LinkedIn: https://www.linkedin.com/in/johnchoate/

Company Website:  https://apogeetravel.com

 

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD?si=22332d4cd4ef4e41

In this episode of Disruption/Interruption, host KJ sits down with John Choate, co-founder of Apogee Travel, to discuss how the travel industry hides value, the illusion of price comparison, and how Apogee is disrupting the online travel agency model by turning every hotel booking into a charitable donation. Discover the truth behind loyalty programs, the commoditization of hotels, and how transparency and social good can reshape an entire industry.
&nbsp;
Four Key Takeaways:
<ol>
<li>The Illusion of Comparison Shopping [00:41] John explains how consumers believe they are comparison shopping for hotels, but in reality, prices are controlled and nearly identical across platforms.</li>
<li>The Birth of Apogee&rsquo;s Value Model [06:55] The story of how a charity hotel stay and a conversation with Steve Wynn inspired the idea of using hotel profits for social good.</li>
<li>Exposing Loyalty Program Devaluation [24:15] John breaks down how hotel loyalty programs manipulate point values, creating &ldquo;value blindness&rdquo; for consumers.</li>
<li>How Apogee Travel Disrupts the Industry [32:05] Apogee&rsquo;s unique model: every booking generates a donation to a charity of the traveler&rsquo;s choice, at no extra cost, while still earning brand rewards points.</li>
</ol>
&nbsp;
Quote of the Show (34:20): "Most people think charity is emotional. In our model, it's structural. Travel's the largest overlooked fundraising engine in the world. We just plugged it in." &ndash; John Choate
&nbsp;
Join our Anti-PR newsletter where we&rsquo;re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.
&nbsp;
Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: <a href="https://info.jotopr.com/free-anti-pr-eval">https://info.jotopr.com/free-anti-pr-eval</a>
&nbsp;
Ways to connect with John Choate:
LinkedIn:&nbsp;<a href="https://www.linkedin.com/in/johnchoate/">https://www.linkedin.com/in/johnchoate/</a>
Company Website: &nbsp;<a href="https://apogeetravel.com/">https://apogeetravel.com</a>
&nbsp;
How to get more Disruption/Interruption:&nbsp;
Amazon Music - <a href="https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption">https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption</a>
Apple Podcast - <a href="https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755">https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755</a>
Spotify -<a href="https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD?si=22332d4cd4ef4e41">&nbsp;</a><a href="https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD?si=22332d4cd4ef4e41">https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD?si=22332d4cd4ef4e41</a>

Disrupting Online Travel Scams: How John Choate Is Rebuilding Trust Through Guaranteed Social Impact

In this episode of Disruption/Interruption, host KJ interviews Matt Seefeld, CEO at MedEvolve, about the chaos and inefficiencies in the US healthcare revenue cycle. Matt shares how generative AI and a focus on human accountability can help providers achieve "zero touch" claims, reduce waste, and improve access to care, especially for small and rural hospitals.

 

Four Key Takeaways:
The Real Cost of Healthcare is Obscured (3:00)
The US healthcare system lacks alignment between consumers, providers, and payers, making it nearly impossible to know the true cost of care.
Administrative Waste is a Billion-Dollar Problem (04:01)
Most providers touch claims multiple times, with 63% of those touches being wasted effort due to system inefficiencies and payer games.
AI is a Tool, Not a Cure-All (31:50)
While AI can automate and improve processes, more than half of claim errors still require human intervention, and technology alone won't solve systemic issues.
Access to Care is Shrinking for Many Americans (24:00, 27:00)
As costs rise and reimbursements fall, small and rural hospitals are closing, and more Americans are forced to seek care through emergency services or go without.

 

Quote of the Show (31:50):
"More than half—53%—of the errors that we see that humans have to get involved with come from AI solutions, so they're not smart enough yet." - Matt Seefeld

 

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

 

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

 

Ways to connect withMatt Seefeld:

LinkedIn: https://www.linkedin.com/in/matt-seefeld-521319/

Company Website:  https://medevolve.com

 

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

In this episode of Disruption/Interruption, host KJ interviews Matt Seefeld, CEO at MedEvolve, about the chaos and inefficiencies in the US healthcare revenue cycle. Matt shares how generative AI and a focus on human accountability can help providers achieve "zero touch" claims, reduce waste, and improve access to care, especially for small and rural hospitals.
&nbsp;
Four Key Takeaways:
<ol>
<li>The Real Cost of Healthcare is Obscured (3:00) The US healthcare system lacks alignment between consumers, providers, and payers, making it nearly impossible to know the true cost of care.</li>
<li>Administrative Waste is a Billion-Dollar Problem (04:01) Most providers touch claims multiple times, with 63% of those touches being wasted effort due to system inefficiencies and payer games.</li>
<li>AI is a Tool, Not a Cure-All (31:50) While AI can automate and improve processes, more than half of claim errors still require human intervention, and technology alone won't solve systemic issues.</li>
<li>Access to Care is Shrinking for Many Americans (24:00, 27:00) As costs rise and reimbursements fall, small and rural hospitals are closing, and more Americans are forced to seek care through emergency services or go without.</li>
</ol>
&nbsp;
Quote of the Show (31:50): "More than half&mdash;53%&mdash;of the errors that we see that humans have to get involved with come from AI solutions, so they're not smart enough yet." - Matt Seefeld
&nbsp;
Join our Anti-PR newsletter where we&rsquo;re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.
&nbsp;
Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: <a href="https://info.jotopr.com/free-anti-pr-eval">https://info.jotopr.com/free-anti-pr-eval</a>
&nbsp;
Ways to connect with Matt Seefeld:
LinkedIn:&nbsp;<a href="https://www.linkedin.com/in/matt-seefeld-521319/">https://www.linkedin.com/in/matt-seefeld-521319/</a>
Company Website: &nbsp;<a href="https://medevolve.com/">https://medevolve.com</a>
&nbsp;
How to get more Disruption/Interruption:&nbsp;
Amazon Music - <a href="https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption">https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption</a>
Apple Podcast - <a href="https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755">https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755</a>
Spotify - <a href="https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD?si=22332d4cd4ef4e41">https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD</a>

Disrupting the Underworld Economy: How AI Is Targeting Billions in Dirty Money with Brian Gilman

In 1 playlist(s)

Disruption / Interruption

Social links

Follow podcast

Recent clips