David Brier, the President and Creative Director at DBD International has a knack for pulling things apart and getting to the root of an issue by asking a simple question: ‘Why?’ David joins fellow disruptor and host Karla Jo to talk about ways that he is disrupting the status quo of rebranding your company.
Quote of the show:
2:10 “The biggest, most important ingredient to disruption, this may surprise you, my answer is paying attention in the first place. How can you disrupt if you don't even take a pulse of where the things are at. And that to me is the biggest secret. So many companies, CEOs, brands, thought leaders, et cetera. They're just going to show up screaming really loud.
Well, that's going to disrupt! Well, what if everybody else is already screaming loud, bozo? That would be my response to that person who chose to do that. So it's paying attention, so it's going, okay. Take a pulse where stuff is at, right? Because you could disrupt smartly. You could disrupt stupidly, right?”
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