Steve is a serial entrepreneur with a proven track record for producing breakthrough revenue growth in brutally competitive marketplaces, having successfully helped grow seven startup companies from early stage to going public or being sold, resulting in nearly $5 billion in shareholder value.
Steve's new book, High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time, talks about how companies can maximize their marketing impact by adjusting their marketing strategy to better address who their customers are and how they make buying decisions.
Quote of the show:
2:24"...what I've found, having led disruption at multiple places is hard work. And to me, the most important ingredient is realizing there's no substitute for hard work. I found that you just have to roll up your sleeves and get your hands dirty. Today, for example, I was called by a venture capital firm, asking if I felt that there was room in the market for a company on the low end. And it was a very simple question, but really to answer that question fully, there would be so much hard work ahead of them. And what I found is, is that no great achievements are possible or sustained without hard work. And, and hard work is the price you'll pay for the success that you desire to achieve."
Company Website: https://www.insightpartners.com/
To pre-order High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time: https://www.amazon.com/High-Velocity-Digital-Marketing-Silicon-Breakthrough/dp/1637742169
Ways to Tune In:
Google Play -https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvODE5NjRmY2EtYTQ5OC00NTAyLThjZjktYWI3YzAwMmRiZTM2LzNiZTZiNzJhLWEzODItNDhhNS04MDc5LWFmYTAwMTI2M2FiNi9kZDYzMGE4Mi04ZGI4LTQyMGUtOGNmYi1hZmEwMDEyNjNhZDkvcG9kY2FzdC5yc3M=