In this episode of Disruption/Interruption, host KJ sits down with Lukas Egger, VP of Product Strategy and Innovation at SAP Signavio. They discuss the realities of implementing AI in large enterprises, the pitfalls of treating AI as a plug-and-play solution, and the importance of re-engineering business systems to unlock true value. Lucas shares insights on innovation, the dangers of the "speed race," and how organizations can de-risk ambitious AI projects.

Four Key Takeaways:

1. The AI "Rat Race" Myth [2:00]
   Lukas explains why the biggest mistake in AI adoption is thinking it's a race to move the fastest, and why slowing down can actually lead to outsized value.
2. The True Cost and Opportunity of AI [7:26]
   The conversation compares current AI investments to the Manhattan Project, highlighting the generational scale of today's infrastructure build-out and the unique opportunities it presents.
3. Paradigm Shifts: Cheap Content, Expensive Trust [16:59]
   Lukas discusses how the abundance of cheap, AI-generated content shifts value creation from ownership to membership, and why trust and personalization are now critical.
4. Re-engineering Business Systems for AI [24:29]
   Lukas argues that success with AI requires rethinking and redesigning entire business processes, not just swapping out old components for new technology.

Quote of the Show (36:55):
"The most important part is to claim agency about your strategy and what you want to achieve, and this will not come from giving into whatever the latest social media news might imply.” – Lukas Egger

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Ways to connect with Lukas Egger:

LinkedIn: http://www.linkedin.com/in/lukas-np-egger

Company Website:  signavio.com

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