BIG FUN CHEWING GUM PART 2 THE FALL

It was all going well for India's 1st Chewing Gum Big Fun, but then came the downfall - thanks to their own negligance that led to the fall of such a successful brand. In this episode of Brand Tales, we talk about how once a successful brand vanished in thin area.

BIG FUN CHEWING GUM PART 1 THE RISE

Late 90s brings in a nostalgia of Big Fun Chewing Gum, the 1st Chewing Gum of India. It was nothing but a masterstroke campaign that make Big Fun Chewing Gum such a rage amongst the youngsters of India. Listen to this episode to know more.

THE RED BULL EMPTY CANS STRATEGY

"Jo Dikhta Hai, Voh Bikta Hai!". But how much this is true? Is visibility a major factor for a brand to occupy Mind-Space of its consumer? Hear this really interesting tale of The Red Bull Empty Cans Strategy.

THE MARVEL STORY

We all have loved their superheroes, be it Iron Man, Hulk, Captain America, or even the Deadpool. But the Brand Tale of Marvel is nothing short of a superhero story itself! Hear this amazing journey of Marvel with RJ Atiq.

THE ZERODHA JOURNEY

Who would have thought a college kid and a school dropout (selling old mobile phones) will one day be the owner of a multimillion dollar stock trading app! In this episode of Brand Tales, we take you to the journey of Zerodha.

THE LENSKART STORY

Lenskart has captured over 70% of the eyewear industry of India. The journey of Peeyush Bansal, the founder of Lenskart has been a journey of crazy rides, from leaving a thriving career at Microsoft to understanding the core of Indian Consumer behaviour. Delve into this amazing episode of Lenskart.

The BATA Story Part 2 The Fall and The Rise

The Part 2 of the Bata Story takes you to 90s, the dark time for Bata where it bled the most due to the onset of Indian Economy's Liberalization; and how the company fought back to its glory. Here is the journey of a Brand that is, surprisingly, not an Indian Brand! 

The BATA Story Part 1 The Rise

Bata has been a synonym of affordable yet premium shoes for us Indians. But what if I tell you - Bata is NOT an Indian Brand! I, Atiq, take you on this really interesting journey of Bata, where the first part talks about The Rise of Bata.

ROYAL ENFIELD

What is the story behind the iconic Royal Enfield? Brand Tales with Atiq takes you on this epic ride that is as exciting as the brand itself.

PAYTM

In this episode of Brand Tales, RJ Atiq takes you on the journey of a brand that faced the biggest obstacle of modern history - the Pandemic 2019; but is now under uncertanities. This brand tale is about PayTM