The Part 2 of the Bata Story takes you to 90s, the dark time for Bata where it bled the most due to the onset of Indian Economy's Liberalization; and how the company fought back to its glory. Here is the journey of a Brand that is, surprisingly, not an Indian Brand! 

The Part 2 of the Bata Story takes you to 90s, the dark time for Bata where it bled the most due to the onset of Indian Economy's Liberalization; and how the company fought back to its glory. Here is the journey of a Brand that is, surprisingly, not an Indian Brand!&nbsp;

Listen to our new podcast Brand Tales only on Radio City.

Brand Tales

Listen to our new podcast Brand Tales only on Radio City.

The BATA Story Part 2 The Fall and The Rise

It was all going well for India's 1st Chewing Gum Big Fun, but then came the downfall - thanks to their own negligance that led to the fall of such a successful brand. In this episode of Brand Tales, we talk about how once a successful brand vanished in thin area.

It was all going well for India's 1st Chewing Gum Big Fun, but then came the downfall - thanks to their own negligance that led to the fall of such a successful brand. In this episode of Brand Tales, we talk about how once a successful brand vanished in thin area.

BIG FUN CHEWING GUM PART 2 THE FALL

Late 90s brings in a nostalgia of Big Fun Chewing Gum, the 1st Chewing Gum of India. It was nothing but a masterstroke campaign that make Big Fun Chewing Gum such a rage amongst the youngsters of India. Listen to this episode to know more.

Late 90s brings in a nostalgia of Big Fun Chewing Gum, the 1st Chewing Gum of India. It was nothing but a masterstroke campaign that make Big Fun Chewing Gum such a rage amongst the youngsters of India. Listen to this episode to know more.

BIG FUN CHEWING GUM PART 1 THE RISE

"Jo Dikhta Hai, Voh Bikta Hai!". But how much this is true? Is visibility a major factor for a brand to occupy Mind-Space of its consumer? Hear this really interesting tale of The Red Bull Empty Cans Strategy.

"Jo Dikhta Hai, Voh Bikta Hai!". But how much this is true? Is visibility a major factor for a brand to occupy Mind-Space of its consumer? Hear this really interesting tale of The Red Bull Empty Cans Strategy.

The BATA Story Part 2 The Fall and The Rise

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