"Jo Dikhta Hai, Voh Bikta Hai!". But how much this is true? Is visibility a major factor for a brand to occupy Mind-Space of its consumer? Hear this really interesting tale of The Red Bull Empty Cans Strategy.

"Jo Dikhta Hai, Voh Bikta Hai!". But how much this is true? Is visibility a major factor for a brand to occupy Mind-Space of its consumer? Hear this really interesting tale of The Red Bull Empty Cans Strategy.

Listen to our new podcast Brand Tales only on Radio City.

Listen to our new podcast Brand Tales only on Radio City.

Brand Tales

THE RED BULL EMPTY CANS STRATEGY

It was all going well for India's 1st Chewing Gum Big Fun, but then came the downfall - thanks to their own negligance that led to the fall of such a successful brand. In this episode of Brand Tales, we talk about how once a successful brand vanished in thin area.

It was all going well for India's 1st Chewing Gum Big Fun, but then came the downfall - thanks to their own negligance that led to the fall of such a successful brand. In this episode of Brand Tales, we talk about how once a successful brand vanished in thin area.

BIG FUN CHEWING GUM PART 2 THE FALL

Late 90s brings in a nostalgia of Big Fun Chewing Gum, the 1st Chewing Gum of India. It was nothing but a masterstroke campaign that make Big Fun Chewing Gum such a rage amongst the youngsters of India. Listen to this episode to know more.

Late 90s brings in a nostalgia of Big Fun Chewing Gum, the 1st Chewing Gum of India. It was nothing but a masterstroke campaign that make Big Fun Chewing Gum such a rage amongst the youngsters of India. Listen to this episode to know more.

BIG FUN CHEWING GUM PART 1 THE RISE

We all have loved their superheroes, be it Iron Man, Hulk, Captain America, or even the Deadpool. But the Brand Tale of Marvel is nothing short of a superhero story itself! Hear this amazing journey of Marvel with RJ Atiq.

We all have loved their superheroes, be it Iron Man, Hulk, Captain America, or even the Deadpool. But the Brand Tale of Marvel is nothing short of a superhero story itself! Hear this amazing journey of Marvel with RJ Atiq.

THE RED BULL EMPTY CANS STRATEGY

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