Bata has been a synonym of affordable yet premium shoes for us Indians. But what if I tell you - Bata is NOT an Indian Brand! I, Atiq, take you on this really interesting journey of Bata, where the first part talks about The Rise of Bata.

Bata has been a synonym of affordable yet premium shoes for us Indians. But what if I tell you - Bata is NOT an Indian Brand! I, Atiq, take you on this really interesting journey of Bata, where the first part talks about The Rise of Bata.

Listen to our new podcast Brand Tales only on Radio City.

Brand Tales

Listen to our new podcast Brand Tales only on Radio City.

The BATA Story Part 1 The Rise

It was all going well for India's 1st Chewing Gum Big Fun, but then came the downfall - thanks to their own negligance that led to the fall of such a successful brand. In this episode of Brand Tales, we talk about how once a successful brand vanished in thin area.

It was all going well for India's 1st Chewing Gum Big Fun, but then came the downfall - thanks to their own negligance that led to the fall of such a successful brand. In this episode of Brand Tales, we talk about how once a successful brand vanished in thin area.

BIG FUN CHEWING GUM PART 2 THE FALL

Late 90s brings in a nostalgia of Big Fun Chewing Gum, the 1st Chewing Gum of India. It was nothing but a masterstroke campaign that make Big Fun Chewing Gum such a rage amongst the youngsters of India. Listen to this episode to know more.

Late 90s brings in a nostalgia of Big Fun Chewing Gum, the 1st Chewing Gum of India. It was nothing but a masterstroke campaign that make Big Fun Chewing Gum such a rage amongst the youngsters of India. Listen to this episode to know more.

BIG FUN CHEWING GUM PART 1 THE RISE

"Jo Dikhta Hai, Voh Bikta Hai!". But how much this is true? Is visibility a major factor for a brand to occupy Mind-Space of its consumer? Hear this really interesting tale of The Red Bull Empty Cans Strategy.

"Jo Dikhta Hai, Voh Bikta Hai!". But how much this is true? Is visibility a major factor for a brand to occupy Mind-Space of its consumer? Hear this really interesting tale of The Red Bull Empty Cans Strategy.

The BATA Story Part 1 The Rise

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