It was all going well for India's 1st Chewing Gum Big Fun, but then came the downfall - thanks to their own negligance that led to the fall of such a successful brand. In this episode of Brand Tales, we talk about how once a successful brand vanished in thin area.

It was all going well for India's 1st Chewing Gum Big Fun, but then came the downfall - thanks to their own negligance that led to the fall of such a successful brand. In this episode of Brand Tales, we talk about how once a successful brand vanished in thin area.

BIG FUN CHEWING GUM PART 2 THE FALL

Late 90s brings in a nostalgia of Big Fun Chewing Gum, the 1st Chewing Gum of India. It was nothing but a masterstroke campaign that make Big Fun Chewing Gum such a rage amongst the youngsters of India. Listen to this episode to know more.

Late 90s brings in a nostalgia of Big Fun Chewing Gum, the 1st Chewing Gum of India. It was nothing but a masterstroke campaign that make Big Fun Chewing Gum such a rage amongst the youngsters of India. Listen to this episode to know more.

BIG FUN CHEWING GUM PART 1 THE RISE

"Jo Dikhta Hai, Voh Bikta Hai!". But how much this is true? Is visibility a major factor for a brand to occupy Mind-Space of its consumer? Hear this really interesting tale of The Red Bull Empty Cans Strategy.

"Jo Dikhta Hai, Voh Bikta Hai!". But how much this is true? Is visibility a major factor for a brand to occupy Mind-Space of its consumer? Hear this really interesting tale of The Red Bull Empty Cans Strategy.

THE RED BULL EMPTY CANS STRATEGY

We all have loved their superheroes, be it Iron Man, Hulk, Captain America, or even the Deadpool. But the Brand Tale of Marvel is nothing short of a superhero story itself! Hear this amazing journey of Marvel with RJ Atiq.

We all have loved their superheroes, be it Iron Man, Hulk, Captain America, or even the Deadpool. But the Brand Tale of Marvel is nothing short of a superhero story itself! Hear this amazing journey of Marvel with RJ Atiq.

THE MARVEL STORY

Who would have thought a college kid and a school dropout (selling old mobile phones) will one day be the owner of a multimillion dollar stock trading app! In this episode of Brand Tales, we take you to the journey of Zerodha.

Who would have thought a college kid and a school dropout (selling old mobile phones) will one day be the owner of a multimillion dollar stock trading app! In this episode of Brand Tales, we take you to the journey of Zerodha.

THE ZERODHA JOURNEY

Lenskart has captured over 70% of the eyewear industry of India. The journey of Peeyush Bansal, the founder of Lenskart has been a journey of crazy rides, from leaving a thriving career at Microsoft to understanding the core of Indian Consumer behaviour. Delve into this amazing episode of Lenskart.

Lenskart has captured over 70% of the eyewear industry of India. The journey of Peeyush Bansal, the founder of Lenskart has been a journey of crazy rides, from leaving a thriving career at Microsoft to understanding the core of Indian Consumer behaviour. Delve into this amazing episode of Lenskart.

THE LENSKART STORY

What is the story behind the iconic Royal Enfield? Brand Tales with Atiq takes you on this epic ride that is as exciting as the brand itself.

What is the story behind the iconic Royal Enfield? Brand Tales with Atiq takes you on this epic ride that is as exciting as the brand itself.

ROYAL ENFIELD

In this episode of Brand Tales, RJ Atiq takes you on the journey of a brand that faced the biggest obstacle of modern history - the Pandemic 2019; but is now under uncertanities. This brand tale is about PayTM

In this episode of Brand Tales, RJ Atiq takes you on the journey of a brand that faced the biggest obstacle of modern history - the Pandemic 2019; but is now under uncertanities. This brand tale is about PayTM

PAYTM

In this episode of Brand Tales, RJ Atiq takes you behind the story of the 2nd youngest millionaire of India, and how Oyo came to life.

In this episode of Brand Tales, RJ Atiq takes you behind the story of the 2nd youngest millionaire of India, and how Oyo came to life.

In this episode of Brand Tales, RJ Atiq takes you to the story behind one of the biggest electronics brand - Samsung, and its journey from a small grocery store to a major electronics brand.

In this episode of Brand Tales, RJ Atiq takes you to the story behind one of the biggest electronics brand - Samsung, and its journey from a small grocery store to a major electronics brand.

SAMSUNG

Listen to our new podcast Brand Tales only on Radio City.

Listen to our new podcast Brand Tales only on Radio City.

Brand Tales

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