Barry Jacobson is the business unit lead for Bayer crop science in southern Iowa. He leads a team of 35 and has been on the frontline of implementing Bayer’s new operating model—dynamic shared ownership. Jacobson shares how DSO is changing how Bayer internally works together, works with its channel partners, and shows up on the farm.

Barry Jacobson is the business unit lead for Bayer crop science in southern Iowa. He leads a team of 35 and has been on the frontline of implementing Bayer’s new operating model—dynamic shared ownership. Jacobson shares how DSO is changing how Bayer internally works together, works with its channel partners, and shows up on the farm.

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop Podcast

Episode 174: How Bayer's New Operating Model Is Transforming the Company

On this episode of Scoop, Margy Eckelkamp talks with four members of the Farm Journal 40 Under 40 class about what’s shaping ag retail heading into 2027, and the advice they’d give anyone early in their career.

Josh Wurmnest, Regional Business Manager at Growmark, explains how margin compression, global uncertainty and consolidation are shaping the FS cooperative system. Chris Shinker, Procurement Manager for Generic Crop Protection at Novus Ag, shares how a franchise-style retail model and the post-patent generics opportunity are helping growers get more from every dollar. Tate Kelley, Product Manager at Netafim, covers the push for water and fertilizer savings, along with new drip irrigation technology and automation. Trent Miller, Key Account Manager at Simplot, describes expanding the company’s retail footprint into the Carolinas and what it takes to earn a farmer’s trust as a new name.

On this episode of Scoop, Margy Eckelkamp talks with four members of the Farm Journal 40 Under 40 class about what&rsquo;s shaping ag retail heading into 2027, and the advice they&rsquo;d give anyone early in their career.
Josh Wurmnest, Regional Business Manager at Growmark, explains how margin compression, global uncertainty and consolidation are shaping the FS cooperative system. Chris Shinker, Procurement Manager for Generic Crop Protection at Novus Ag, shares how a franchise-style retail model and the post-patent generics opportunity are helping growers get more from every dollar. Tate Kelley, Product Manager at Netafim, covers the push for water and fertilizer savings, along with new drip irrigation technology and automation. Trent Miller, Key Account Manager at Simplot, describes expanding the company&rsquo;s retail footprint into the Carolinas and what it takes to earn a farmer&rsquo;s trust as a new name.

The Scoop Podcast: Listen First, Show Up Always: The Next Generation Of Ag Retail

Ag retail is planning for 2027 earlier, with less room for error. On this episode of The Scoop Podcast, Justin Greer, national product manager for crop care at Invictus Crop Care, a Simplot company, explains how his team is watching off-patent chemistry and biologicals, and why retailers turn inventory faster than they once did. Then Rory Peddicord, services lead at WinField United, discusses how its grower finance program is evolving, why he urges producers to focus on liquidity, and what a launch one month earlier says about purchasing timelines. Hear two perspectives on the season ahead from inside ag retail.

Ag retail is planning for 2027 earlier, with less room for error. On this episode of The Scoop Podcast, Justin Greer, national product manager for crop care at Invictus Crop Care, a Simplot company, explains how his team is watching off-patent chemistry and biologicals, and why retailers turn inventory faster than they once did. Then Rory Peddicord, services lead at WinField United, discusses how its grower finance program is evolving, why he urges producers to focus on liquidity, and what a launch one month earlier says about purchasing timelines. Hear two perspectives on the season ahead from inside ag retail.

The Scoop Podcast: Earlier and Tighter - How Retail Is Planning for 2027

Ag retailers are heading into 2027 asking policymakers for one thing above all: certainty. On this episode of the Scoop Podcast, Ag Retailers Association (ARA) policy leaders Richard Gupton and Hunter Carpenter break down the issues shaping the fall agenda, just after ARA's fall board meeting in St. Louis.

Ag retailers are heading into 2027 asking policymakers for one thing above all: certainty. On this episode of the Scoop Podcast, Ag Retailers Association (ARA) policy leaders Richard Gupton and Hunter Carpenter break down the issues shaping the fall agenda, just after ARA's fall board meeting in St. Louis.

Episode 174: How Bayer's New Operating Model Is Transforming the Company

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