Barry Jacobson is the business unit lead for Bayer crop science in southern Iowa. He leads a team of 35 and has been on the frontline of implementing Bayer’s new operating model—dynamic shared ownership. Jacobson shares how DSO is changing how Bayer internally works together, works with its channel partners, and shows up on the farm.

<p>Barry Jacobson is the business unit lead for Bayer crop science in southern Iowa. He leads a team of 35 and has been on the frontline of implementing Bayer’s new operating model—dynamic shared ownership. Jacobson shares how DSO is changing how Bayer internally works together, works with its channel partners, and shows up on the farm.</p>

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

<p>The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future</p>

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