The ability to communicate is one of the wonders of the business world. And storytelling is very much a key that. Andrew Griffiths is a storytelling maestro – he’s written 13 books, including ‘Someone has to be the most expense, why not make it you?’ He’s also a sought-after keynote speaker and mentor to business leaders.

He says that storytelling should be genuine and consistent across all platforms, reflecting your true self. Aligning personal purpose with organisational goals enhances storytelling impact, focusing on serving the audience rather than self-interest. Value perceptions, he says, can change over time, and so businesses need to adapt their value propositions to stay relevant.

MORE INFORMATION 

Andrew Griffiths 
https://www.andrewgriffiths.com.au/

The Sales Doctor 
https://thesalesdr.com.au/   

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/ 

The ability to communicate is one of the wonders of the business world. And storytelling is very much a key that. Andrew Griffiths is a storytelling maestro &ndash; he&rsquo;s written 13 books, including &lsquo;Someone has to be the most expense, why not make it you?&rsquo; He&rsquo;s also a sought-after keynote speaker and mentor to business leaders.
He says that storytelling should be genuine and consistent across all platforms, reflecting your true self. Aligning personal purpose with organisational goals enhances storytelling impact, focusing on serving the audience rather than self-interest. Value perceptions, he says, can change over time, and so businesses need to adapt their value propositions to stay relevant.
MORE INFORMATION&nbsp;
Andrew Griffiths&nbsp; <a href="https://www.andrewgriffiths.com.au/">https://www.andrewgriffiths.com.au/</a>
The Sales Doctor&nbsp; <a href="https://thesalesdr.com.au/">https://thesalesdr.com.au/</a>&nbsp; &nbsp;
The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;

The sales process is broken. What’s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.

Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid’s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.

The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/ 

The sales process is broken. What&rsquo;s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.
Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid&rsquo;s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.
The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.
The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;

The sales process is broken. A revolution is required to engage with customers, employees and the greater business community.

The Sales Revolution

The sales process is broken. What’s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.

Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid’s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.=

The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/ 

The sales process is broken. What&rsquo;s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.
Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid&rsquo;s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.=
The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.
The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;

Ep29 The art of purpose-driven storytelling – Andrew Griffiths

Jeanine Batchelor has spent her career in the construction industry, starting as one of the youngest client advisors at CBUS Superannuation Fund before working alongside her father in his successful commercial electrical business. Now co-owning a boutique home construction company and a Summertime Pools franchise in the Murray River region, she brings a customer-centric approach and a wealth of industry knowledge to her ventures.

Jeanine reflects on the challenges of balancing emotional investment in business with personal well-being. She offers advice for building sustainable, customer-focused businesses that contribute positively to their communities.

MORE INFORMATION 

The Sales Doctor 
https://thesalesdr.com.au/ 

The Sales Revolution Book: 
https://thesalesdr.com.au/the-sales-revolution-book/

Jeanine Batchelor has spent her career in the construction industry, starting as one of the youngest client advisors at CBUS Superannuation Fund before working alongside her father in his successful commercial electrical business. Now co-owning a boutique home construction company and a Summertime Pools franchise in the Murray River region, she brings a customer-centric approach and a wealth of industry knowledge to her ventures.
Jeanine reflects on the challenges of balancing emotional investment in business with personal well-being. She offers advice for building sustainable, customer-focused businesses that contribute positively to their communities.
MORE INFORMATION&nbsp;
The Sales Doctor <a href="https://thesalesdr.com.au/">https://thesalesdr.com.au/</a>&nbsp;
The Sales Revolution Book: <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>

Ep39 From humble beginnings to business leadership – Jeanine Batchelor

In a changing market, sales practices must evolve, focusing on resilience and returning to tried-and-tested principles. Ingrid Maynard suggests sales professionals adopt four key practices: in-person connections; going above and beyond; doing research to demonstrate genuine interest in prospects; and being practiced in conversation planning and objection handling. Mastering these skills will build strong relationships, boost credibility, and drive sales success, even in challenging times.

MORE INFORMATION 

The Sales Doctor 
https://thesalesdr.com.au/   

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/ 

In a changing market, sales practices must evolve, focusing on resilience and returning to tried-and-tested principles. Ingrid Maynard suggests sales professionals adopt four key practices: in-person connections; going above and beyond; doing research to demonstrate genuine interest in prospects; and being practiced in conversation planning and objection handling. Mastering these skills will build strong relationships, boost credibility, and drive sales success, even in challenging times.
MORE INFORMATION&nbsp;
The Sales Doctor <a href="https://thesalesdr.com.au/">https://thesalesdr.com.au/</a>  &nbsp;
The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;

Ep38 Four Key Sales Practices Every Business Needs to Embrace

Richard Forrest is the chairman of Forrest Contact, which he founded in 2006 to provide B2B sales outreach and lead generation to Australian businesses. With more than 30 years’ experience managing and coaching sales teams worldwide, Richard’s expertise is the foundation of Forrest Contact’s success and his book, ‘The Ultimate Guide to B2B Sales Prospecting’, which outlines his four-step process for successful B2B lead generation.

Richard looks at the importance of hiring resilient individuals who can handle challenges and invest in ongoing support and training to ensure their success. Richard discusses how his business has evolved, focusing on improving commercial acumen and understanding clients’ needs better. He highlights the value of human connections in sales over AI, despite technological advancements. Sales performance metrics, such as calls per hour and conversion rates, are essential for measuring success. Ultimately, he says, patience and consistency are crucial for long-term results.

MORE INFORMATION 

Forrest Contact 
https://forrestcontact.com.au/ 

The Sales Doctor 
https://thesalesdr.com.au/   

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/ 

Richard Forrest is the chairman of Forrest Contact, which he founded in 2006 to provide B2B sales outreach and lead generation to Australian businesses. With more than 30 years&rsquo; experience managing and coaching sales teams worldwide, Richard&rsquo;s expertise is the foundation of Forrest Contact&rsquo;s success and his book, &lsquo;The Ultimate Guide to B2B Sales Prospecting&rsquo;, which outlines his four-step process for successful B2B lead generation.
Richard looks at the importance of hiring resilient individuals who can handle challenges and invest in ongoing support and training to ensure their success. Richard discusses how his business has evolved, focusing on improving commercial acumen and understanding clients&rsquo; needs better. He highlights the value of human connections in sales over AI, despite technological advancements. Sales performance metrics, such as calls per hour and conversion rates, are essential for measuring success. Ultimately, he says, patience and consistency are crucial for long-term results.
MORE INFORMATION&nbsp;
Forrest Contact <a href="https://forrestcontact.com.au/">https://forrestcontact.com.au/</a>&nbsp;
The Sales Doctor <a href="https://thesalesdr.com.au/">https://thesalesdr.com.au/</a>  &nbsp;
The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;

Ep29 The art of purpose-driven storytelling – Andrew Griffiths

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