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Ep38 Four Key Sales Practices Every Business Needs to Embrace

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In a changing market, sales practices must evolve, focusing on resilience and returning to tried-and-tested principles. Ingrid Maynard suggests sales professionals adopt four key practices: in-person connections; going above and beyond; doing research to demonstrate genuine interest in prospects; and being practiced in conversation planning and objection handling. Mastering these skills will build strong relationships, boost credibility, and drive sales success, even in challenging times.

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The sales process is broken. What’s required is a revolution. A revolution to engage with other peop 
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