Richard Forrest is the chairman of Forrest Contact, which he founded in 2006 to provide B2B sales outreach and lead generation to Australian businesses. With more than 30 years’ experience managing and coaching sales teams worldwide, Richard’s expertise is the foundation of Forrest Contact’s success and his book, ‘The Ultimate Guide to B2B Sales Prospecting’, which outlines his four-step process for successful B2B lead generation.

Richard looks at the importance of hiring resilient individuals who can handle challenges and invest in ongoing support and training to ensure their success. Richard discusses how his business has evolved, focusing on improving commercial acumen and understanding clients’ needs better. He highlights the value of human connections in sales over AI, despite technological advancements. Sales performance metrics, such as calls per hour and conversion rates, are essential for measuring success. Ultimately, he says, patience and consistency are crucial for long-term results.

MORE INFORMATION 

Forrest Contact
https://forrestcontact.com.au/ 

The Sales Doctor
https://thesalesdr.com.au/   

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/