David Marshall has more than 25 years’ experience driving innovation in B2B sales and sales technology. Based in Melbourne, he has successfully launched multiple software companies, including Performio, and is now leading SalesGRID, an AI-powered sales productivity tool designed to help sales teams excel in complex deals.

David outlines the evolving role of AI in sales, focusing on how it can improve efficiency and customer engagement. A customer-centric sales process is crucial, he insists. AI can help refine sales strategies by making the process more aligned with how customers buy, reducing friction and improving conversion rates.

As AI will becomes ubiquitous, the key differentiator will be how salespeople and leaders use the technology. The human skill to leverage AI effectively will be critical in building stronger, more meaningful customer relationships.

MORE INFORMATION 

Performio 
https://www.performio.co/

SalesGRID 
https://www.salesgrid.us/

The Sales Doctor 
https://thesalesdr.com.au/   

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/ 

David Marshall has more than 25 years&rsquo; experience driving innovation in B2B sales and sales technology. Based in Melbourne, he has successfully launched multiple software companies, including Performio, and is now leading SalesGRID, an AI-powered sales productivity tool designed to help sales teams excel in complex deals.
David outlines the evolving role of AI in sales, focusing on how it can improve efficiency and customer engagement. A customer-centric sales process is crucial, he insists. AI can help refine sales strategies by making the process more aligned with how customers buy, reducing friction and improving conversion rates.
As AI will becomes ubiquitous, the key differentiator will be how salespeople and leaders use the technology. The human skill to leverage AI effectively will be critical in building stronger, more meaningful customer relationships.
MORE INFORMATION&nbsp;
Performio <a href="https://www.performio.co/">https://www.performio.co/</a>
SalesGRID <a href="https://www.salesgrid.us/">https://www.salesgrid.us/</a>
The Sales Doctor <a href="https://thesalesdr.com.au/">https://thesalesdr.com.au/</a>  &nbsp;
The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;

The sales process is broken. What’s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.

Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid’s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.

The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/ 

The sales process is broken. What&rsquo;s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.
Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid&rsquo;s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.
The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.
The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;

The sales process is broken. A revolution is required to engage with customers, employees and the greater business community.

The Sales Revolution

The sales process is broken. What’s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.

Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid’s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.=

The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/ 

The sales process is broken. What&rsquo;s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.
Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid&rsquo;s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.=
The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.
The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;

Ep36 AI and the Future of Sales – David Marshall

Great sales isn’t about transactions. It’s about intention, empathy, and long-term partnerships that genuinely add value. Seth Clancy, has built a career at the intersection of entertainment, events, and media across Australia and the UK. Now Commercial Director and executive team member at Oztix, Australia's largest independent ticketing company, Seth leads national partnerships and ticketing strategy for some of the country’s biggest promoters, venues, and events. 

Seth shares his unconventional sales philosophy, his journey through major media brands, and how Oztix reframes ticketing as a gateway to a great experience. Ingrid and Seth discuss intentional selling, resilient sales leadership, and why chasing outcomes — not dollars — drives sustainable growth. 

MORE INFORMATION 

Oztix 
https://www.oztix.com.au/ 

THE SALES DOCTOR   

The Next Level Sales Impact Online Program 
https://thesalesdr.com.au/online-program/ 

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/ 

The Sales Doctor 
https://thesalesdr.com.au/ 

Great sales isn&rsquo;t about transactions. It&rsquo;s about intention, empathy, and long-term partnerships that genuinely add value. Seth Clancy, has built a career at the intersection of entertainment, events, and media across Australia and the UK. Now Commercial Director and executive team member at Oztix, Australia's largest independent ticketing company, Seth leads national partnerships and ticketing strategy for some of the country&rsquo;s biggest promoters, venues, and events.&nbsp;
Seth shares his unconventional sales philosophy, his journey through major media brands, and how Oztix reframes ticketing as a gateway to a great experience. Ingrid and Seth discuss intentional selling, resilient sales leadership, and why chasing outcomes &mdash; not dollars &mdash; drives sustainable growth.&nbsp;
MORE INFORMATION&nbsp;
Oztix&nbsp; <a href="https://www.oztix.com.au/">https://www.oztix.com.au/</a>&nbsp;
THE SALES DOCTOR  &nbsp;
The Next Level Sales Impact Online Program <a href="https://thesalesdr.com.au/online-program/">https://thesalesdr.com.au/online-program/</a>&nbsp;
The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;
The Sales Doctor&nbsp; <a href="https://thesalesdr.com.au/">https://thesalesdr.com.au/</a>&nbsp;

Ep83 Why the best sales teams stop chasing the dollar – Seth Clancy

What if growing your business didn’t require hiring a full-time executive — but still gave you access to world-class leadership when it matters most? Colin Mills discusses how businesses are rethinking leadership, work, and growth — and why outcome-driven executive support is transforming both companies and careers. 

Colin is the founder of The CFO Centre and Liberty Group, global leaders in fractional C-suite services. A former corporate CFO, Colin left the traditional track in 2001 to build what he now calls a movement — around 1,000 CFOs delivering expertise to thousands of clients worldwide. 

Colin explores the evolution of fractional work post-COVID, why “fractional” may be the wrong word, and what it really takes to deliver freedom, clarity, and profitable growth for business owners. 

Ingrid interviewed Colin’s son – and former professional footballer – JP Mills in episode 71 of The Sales Revolution (hear here: https://omny.fm/shows/the-sales-revolution/achieving-freedom-growth-and-legacy) 

MORE INFORMATION 

CFO Centre
https://www.cfocentre.com/ 

THE SALES DOCTOR   

The Next Level Sales Impact Online Program 
https://thesalesdr.com.au/online-program/

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/ 

The Sales Doctor 
https://thesalesdr.com.au/ 

What if growing your business didn&rsquo;t require hiring a full-time executive &mdash; but still gave you access to world-class leadership when it matters most? Colin Mills discusses how businesses are rethinking leadership, work, and growth &mdash; and why outcome-driven executive support is transforming both companies and careers.&nbsp;
Colin is the founder of The CFO Centre and Liberty Group, global leaders in fractional C-suite services. A former corporate CFO, Colin left the traditional track in 2001 to build what he now calls a movement &mdash; around 1,000 CFOs delivering expertise to thousands of clients worldwide.&nbsp;
Colin explores the evolution of fractional work post-COVID, why &ldquo;fractional&rdquo; may be the wrong word, and what it really takes to deliver freedom, clarity, and profitable growth for business owners.&nbsp;
Ingrid interviewed Colin&rsquo;s son &ndash; and former professional footballer &ndash; JP Mills in episode 71 of The Sales Revolution (hear here: <a href="https://omny.fm/shows/the-sales-revolution/achieving-freedom-growth-and-legacy)">https://omny.fm/shows/the-sales-revolution/achieving-freedom-growth-and-legacy)</a>&nbsp;
MORE INFORMATION&nbsp;
CFO Centre <a href="https://www.cfocentre.com/">https://www.cfocentre.com/</a>&nbsp;
THE SALES DOCTOR  &nbsp;
The Next Level Sales Impact Online Program <a href="https://thesalesdr.com.au/online-program/">https://thesalesdr.com.au/online-program/</a>
The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;
The Sales Doctor&nbsp; <a href="https://thesalesdr.com.au/">https://thesalesdr.com.au/</a>&nbsp;

Ep82 What happens when you stop hiring and start accessing – Colin Mills

Professional services firms are facing a wake-up call. For years, many have tried squeezing a traditional B2B sales process into a consulting or accounting or engineering practice. It just doesn’t work. Professional services don’t sell in straight lines; they sell in circles. Winning work, delivering work, deepening trust, and uncovering the next opportunity all happen at once. 

Ingrid breaks down why business development is now essential for consultants and practice leads, why “sales” isn’t a dirty word, and how the BD game in professional services is completely different from B2B. Get this right, and growth becomes inevitable. 

THE SALES DOCTOR 

The Next Level Sales Impact Online Program 
https://thesalesdr.com.au/online-program/ 

The Sales Revolution Book 
https://thesalesdr.com.au/the-sales-revolution-book/ 

The Sales Doctor 
https://thesalesdr.com.au/ 

Professional services firms are facing a wake-up call. For years, many have tried squeezing a traditional B2B sales process into a consulting or accounting or engineering practice. It just doesn&rsquo;t work. Professional services don&rsquo;t sell in straight lines; they sell in circles. Winning work, delivering work, deepening trust, and uncovering the next opportunity all happen at once.&nbsp;
Ingrid breaks down why business development is now essential for consultants and practice leads, why &ldquo;sales&rdquo; isn&rsquo;t a dirty word, and how the BD game in professional services is completely different from B2B. Get this right, and growth becomes inevitable.&nbsp;
THE SALES DOCTOR&nbsp;
The Next Level Sales Impact Online Program <a href="https://thesalesdr.com.au/online-program/">https://thesalesdr.com.au/online-program/</a>&nbsp;
The Sales Revolution Book&nbsp; <a href="https://thesalesdr.com.au/the-sales-revolution-book/">https://thesalesdr.com.au/the-sales-revolution-book/</a>&nbsp;
The Sales Doctor&nbsp; <a href="https://thesalesdr.com.au/">https://thesalesdr.com.au/</a>&nbsp;

Ep36 AI and the Future of Sales – David Marshall

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