John Ross, IGA CEO, shares his company's strategy to transition to 2D barcodes and the benefits the barcodes hold for the fresh produce industry.

John Ross, IGA CEO, shares his company's strategy to transition to 2D barcodes and the benefits the barcodes hold for the fresh produce industry.

What’s the fresh produce industry talking about now? Tune into The Packer Podcast to find out. Discussions dive into the challenges, opportunities and what’s next for stakeholders across the fresh produce supply chain.

 

What&rsquo;s the fresh produce industry talking about now? Tune into The Packer Podcast to find out. Discussions dive into the challenges, opportunities and what&rsquo;s next for stakeholders across the fresh produce supply chain.
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The Packer Podcast

Tip of The Iceberg: A Look At The Future of 2D Barcodes

The International Fresh Produce Association's vice president of sustainability shares how this new strategic path will standardize metrics and streamline efforts across the global supply chain.

The International Fresh Produce Association's vice president of sustainability shares how this new strategic path will standardize metrics and streamline efforts across the global supply chain.

The Packer Podcast: Tamara Muruetagoiena on Building a Unified Roadmap for Sustainability for Fresh Produce

John Cymbal, co-founder and chief marketing officer for Molly’s Grape & Citrus Co., explains how ditching the commodity mindset for a CPG strategy is helping the brand win over consumers.

John Cymbal, co-founder and chief marketing officer for Molly&rsquo;s Grape &amp; Citrus Co., explains how ditching the commodity mindset for a CPG strategy is helping the brand win over consumers.

The Packer Podcast: How Molly Pop Harnesses Nostalgia for Modern Marketing

Circana's vice president of the fresh foods group says the fresh produce industry is poised for a record-breaking dollar growth in 2026, but cautions the industry must move away from a commodity mindset toward data-driven consumer insights.

Circana's vice president of the fresh foods group says the fresh produce industry is poised for a record-breaking dollar growth in 2026, but cautions the industry must move away from a commodity mindset toward data-driven consumer insights.

Tip of The Iceberg: A Look At The Future of 2D Barcodes

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