Circana's vice president of the fresh foods group says the fresh produce industry is poised for a record-breaking dollar growth in 2026, but cautions the industry must move away from a commodity mindset toward data-driven consumer insights.

Circana's vice president of the fresh foods group says the fresh produce industry is poised for a record-breaking dollar growth in 2026, but cautions the industry must move away from a commodity mindset toward data-driven consumer insights.

What’s the fresh produce industry talking about now? Tune into The Packer Podcast to find out. Discussions dive into the challenges, opportunities and what’s next for stakeholders across the fresh produce supply chain.

 

What&rsquo;s the fresh produce industry talking about now? Tune into The Packer Podcast to find out. Discussions dive into the challenges, opportunities and what&rsquo;s next for stakeholders across the fresh produce supply chain.
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The Packer Podcast

Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars

On this episode of The Packer Podcast, former FDA Deputy Commissioner and food safety expert Frank Yiannas joins the show to break down why recent produce outbreaks—including major Cyclospora and Salmonella habiana events—have severely damaged consumer confidence and why traditional investigation methods are no longer enough.

On this episode of The Packer Podcast, former FDA Deputy Commissioner and food safety expert Frank Yiannas joins the show to break down why recent produce outbreaks&mdash;including major Cyclospora and Salmonella habiana events&mdash;have severely damaged consumer confidence and why traditional investigation methods are no longer enough.

The Packer Podcast: Food Safety Reset: Frank Yiannas on Cyclospora, Salmonella, Ag Water & Rebuilding Consumer Trust

In this episode of The Packer Podcast, host Christina Herrick sits down with Samantha Ayoub, Director of Workforce and Business Policy at the International Fresh Produce Association.   As an economist navigating Capitol Hill, Samantha breaks down the complex economic, regulatory, and market dynamics impacting fruit, vegetable, and floral producers today. She explains how using data to back up personal grower stories gives the industry a much stronger voice in D.C. policy discussions.

In this episode of The Packer Podcast, host Christina Herrick sits down with Samantha Ayoub, Director of Workforce and Business Policy at the International Fresh Produce Association.&nbsp;&nbsp; As an economist navigating Capitol Hill, Samantha breaks down the complex economic, regulatory, and market dynamics impacting fruit, vegetable, and floral producers today. She explains how using data to back up personal grower stories gives the industry a much stronger voice in D.C. policy discussions.

The Packer Podcast: How Economics and Policy Impact Fresh Produce – IFPA’s Samantha Ayoub on Ag Labor Challenges

Following the FDA declaring the recent Cyclospora outbreak over, the fresh produce industry faces a critical turning point. How can growers, shippers, and industry leaders move forward, prepare for future risks, and protect consumer confidence?   In this episode, De Ann Davis shares essential insights on how the fresh produce sector can learn from the recent Cyclospora outbreak to build a more resilient, transparent supply chain.

Following the FDA declaring the recent Cyclospora outbreak over, the fresh produce industry faces a critical turning point. How can growers, shippers, and industry leaders move forward, prepare for future risks, and protect consumer confidence?&nbsp;&nbsp; In this episode, De Ann Davis shares essential insights on how the fresh produce sector can learn from the recent Cyclospora outbreak to build a more resilient, transparent supply chain.

Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars

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