Circana's vice president of the fresh foods group says the fresh produce industry is poised for a record-breaking dollar growth in 2026, but cautions the industry must move away from a commodity mindset toward data-driven consumer insights.

Circana's vice president of the fresh foods group says the fresh produce industry is poised for a record-breaking dollar growth in 2026, but cautions the industry must move away from a commodity mindset toward data-driven consumer insights.

What’s the fresh produce industry talking about now? Tune into The Packer Podcast to find out. Discussions dive into the challenges, opportunities and what’s next for stakeholders across the fresh produce supply chain.

 

What&rsquo;s the fresh produce industry talking about now? Tune into The Packer Podcast to find out. Discussions dive into the challenges, opportunities and what&rsquo;s next for stakeholders across the fresh produce supply chain.
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The Packer Podcast

Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars

With 300 truckloads of vegetables crossing the border daily, Richard Lee, executive director of the Ontario Greenhouse Vegetable Growers, outlines why protecting stable access to U.S. consumers directly supports affordable, year-round produce for Canadians.

With 300 truckloads of vegetables crossing the border daily, Richard Lee, executive director of the Ontario Greenhouse Vegetable Growers, outlines why protecting stable access to U.S. consumers directly supports affordable, year-round produce for Canadians.

The Packer Podcast: Why Canada’s Food Security Depends on a Thriving USMCA Greenhouse Export Market

Circana’s Jonna Parker outlines why the fresh produce industry must focus on digital storytelling and rich product data to ensure agentic AI engines seamlessly discover and recommend their items to shoppers.

Circana&rsquo;s Jonna Parker outlines why the fresh produce industry must focus on digital storytelling and rich product data to ensure agentic AI engines seamlessly discover and recommend their items to shoppers.

The Packer Podcast: How Fresh Produce Brands Can Prepare for the Agentic Commerce Era

Following an unexpected surge on social media, founder Adam Stager explains how massive public interest drives global demand for agricultural automation and eco-friendly alternatives to traditional chemical sprays.

Following an unexpected surge on social media, founder Adam Stager explains how massive public interest drives global demand for agricultural automation and eco-friendly alternatives to traditional chemical sprays.

Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars

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